The Florists' Itevkw 



114BCH 26, 1916. 



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Pacific Coast Department 



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LOS ANGEIJiS. 



Tlie Market. 



Seldom have the retail etores pre- 

 sented so bright and elegant an appear- 

 ance as now. Bulbous stock shows up 

 finely and there is also a fine cut of 

 roses, both indoors and out. St. Pat- 

 rick's day brought the usual — or, 

 rather, unusual — ^demand for white car- 

 nations for dyeing, as well as a call 

 for large quantities of shamrock. The 

 'Hibernian bank gave away plants to 

 all fcomers, distributing many thou- 

 sands in this way, while large numbers 

 were shipped out of town by the whole- 

 salers. The wholesale stores have all 

 been exceedingly busy. Funeral work 

 continues brisk and there have been a 

 considerable number of social affairs 

 that called for cut flowers and plants. 



Various Notes. 



Luis F. Carrillo, the well known 

 orchid grower, collector and expert of 

 Mamaroneck, N. Y., has been visiting 

 Los Angeles and San Diego. He left 

 March 16 for San Francisco. This Cali- 

 fornia trip of Mr. Carrillo is getting to 

 be a regular habit and it looks as 

 though some of these days he will turn 

 in the return part of his ticket. 



A fine new Studebaker 1915 truck 

 is the latest addition to the equipment 

 of Staiger & Mundwiler 's nursery. This 

 will greatly facilitate the handling of 

 stock froih the Lomita nursery to the 

 city, as well as expediting city delivery. 



George Watson, of Boyle Heights, 

 had a big cut of white carnations for 

 St. Patrick's day — fine stock, with per- 

 fect stems. He has about 40,000 of 

 the new variegated Benora, which, he 

 says, meets with a fine demand. Mr. 

 Watson also says he will probably cut 

 out roses entirely after this season. 



Probably never in the history of the 

 place has H. W. Turner's stock looked 

 so well as now. -He has a magnificent 

 Easter crop coming on and there is 

 not a mildewed leaf, apparently, in 

 the whole range. Just to show the 

 boys that he has not lost his capacity 

 for hustle, Mr. Turner and his crew 

 wrecked the old Haerle place and 

 shipped the whole outfit, including 

 about 1,000 boxes of glass and the big 

 steam boiler, to Montebello, a distance 

 of sixteen miles b^ road, in about 

 seven days. Surprising how these old, 

 grizzly veterans keep their end up. 



The writer has visited the Eedondo 

 Floral Co. on two separate occasions 

 and seen Mr. Borden without a cigar 

 working, which leads him to believe 

 that the genial A. F. has really given 

 up smoking — for a time. 



F. B. Hills grew large quantities of 

 shamrock in small pots for St. Patrick 's 

 day and reports a good clean-up on it. 



0. W. McEellar, the well known 

 wholesaler of Chicago, has been visit- 

 ing this city, San Diego and San Fran- 

 cisco. Mrs. McKellar accompanies him, 

 and when last heard of they were 

 headed toward Ocean Park, to renew 

 acquaintance with Leonard Kill. 



The new propagating houses at 

 Howard & Smith's are in splendid 

 shape now and are constantly kepi full 



of young stock and cuttings. Hun- 

 dreds of thousands of the most popu- 

 lar kinds and novelties for their cata- 

 logue trade are turned out here annu- 

 ally, the aim of the firm being to keep 

 right in the front rank for novelty and 

 quality. 



Wright's Flower Shop is showing 

 some extra fine rhododendrons. 



The Boserie reports business as fair- 

 ly good, especially in the line of fu- 

 neral work. 



C. Gutting, of the Superior Nursery 

 Co., says business is fine in small plants 

 of all kinds, both vegetable and flower. 

 He annually grows large quantities of 

 these, to keep his houses working after 

 the Christmas stock is cleared. 



Elgert & Martin, of Covina, are dou- 

 bling the quantity of their new pink 

 carnation, Mrs. Welsh, this season, 

 owing to the excellent demand. It is 

 a splendid shipper and holds its color 

 well. The L. A. Floral Co. handles the 

 entire cut. H. B. Bichards. 



SAN FBANCISOO. 



The Market. 



San Francisco wholesalers note that 

 the shipping business is rather on the 

 decline, especially to distant points, and 

 the violet shipping season is expected 

 practically to close with Easter. Local- 

 ly, a great many flowers are being sold, 

 but there is more stock coming in than 

 the market can well take care of. Con- 

 ditions in the retail trade are rather 

 mixed, as the principal feature is deco- 



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rative work for exposition affftirg 

 which calls for a great deal of struck 

 but is not widely distributed. Most of 

 the large florists have had some of iJiig 

 work, but small sales are limited and 

 the street venders, whose number has 

 been greatly augmented this year, get 

 more than their normal share. 



Good, long-stemmed Beauties are 

 scarce, but short stock is in ample 

 supply, and all other roses are offered 

 in excess of demand. The trade seems 

 to be turning rather to the novelties, 

 while short roses suffer greatly in com- 

 petition with bulbous stock. Orchids, 

 especially cattleyas, which have been in 

 excessive .supply for the last month or 

 more, have suddenly become quite 

 scarce. Much attention has been at- 

 tracted of late by the appearance of 

 exceptionally fine gardenias, but the 

 supply of ordinary stock is rather 

 heavy. Valley is good, but does not 

 clean up readily. Daffodils bring a lit- 

 tle better prices this week, but are still 

 too plentiful, and a rather large late 

 crop is expected of both daffodils and 

 freesias. Darwin tulips are appearing 

 and promise to be popular. Beally good 

 carnations are scarce, but there is plenty 

 of inferior stock. Anemones find some 

 popularity, and many native wild flow- 

 ers are effectively used in basket work. 

 Scotch heather also finds more demand 

 than ever this season. Yellow primulas 

 are still scarce, but there is a fine cut 

 of obconica. Offerings of sweet peas 

 are increasing rapidly, but are still 

 rather light. 



CBRYSANTBEMnMS r Si?*"™ 



R. C. 2^-inch Unroot. Cut. 



Chieftain, pink per 100. $4.00 $6.00 $2.60 



Improved Bonnaflfon, yellow '* 5.00 7.50 2.50 



Wm. Turner, white " 3.00 5.00 1.50 



Chas. Razer, white " 3.00 5.00 1.60 



Mensa, white single " 3.00 5.00 2.00 



Golden Mensa, yellow " 5.00 7.50 2.60 



Send for price list of Exhibition, Commercial, Anemone, Pompon, Single and Hardy 



varieties. 



DAFFODILS, HYACINTHS, TULIPS 

 and all other seasonable bulb stock. 

 We are handling: the entire output 

 of several of the largest growers of 

 this stock and both quality and 

 price are right. 



L. A. FLORAL CO. 



MAKES A SPECiALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, Cal 



Mention TT^ Rarlew wfaen ywi write. 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, CAL. 



