24 



The Florists' Review 



Apbil 1, 1915. 



WIRE ar PHONE your order for anything you need in 



Cut Flow^ers or 

 Florists' Supplies 



FOR EASTER 



WE ARE ABLE TO FURNISH WHAT YOU WANT 



NOW IN OUR NEW STORE 



A. L. Randall Co. 



Wabash Ave., at Lake St., Chicago 



The World's Leading 



Florists* Supply House 



L. D. Phone Central 7720 



Private Ezchanireall 



Departments 



Mention The Eerlew wben yon write. 



fident they can get on Saturday any 

 stock their Easter orders call for. 



The weather, bright but decidedly 

 cool for the season, while it has re- 

 tarded production has put quality into 

 the cut flowers — stock never was finer 

 for Easter; it should give excellent sat- 

 isfaction. 



It is noted the early orders did not 

 call for Mrs. Russell rose in the quan- 

 tity expected. There are large and fine 

 supplies, but apparently the retailers 

 are afraid of the price. 



The retail stores through the city 

 have stocked up heavily on pot plants 

 and the growers who ship plants have 

 been doing a record business. Lilies 

 far outnumber all other plants. There 

 are all kinds, from good to bad. The 

 short stock sells much better in pots 

 than cut and the growers have been 

 making special effort to work off this 

 grade, which seems unusually numerous 

 this year. Outside of lilies the usual 

 variety of plants is seen, but there ap- 

 pear to be no unwieldy quantities. The 

 growers report the trade is calling for 

 the less expensive sizes, particularly in 

 azaleas. Bulbous stock in pans is sell- 

 ing well. 



Retailers Establish Headquarters. 



H. H. Wilkerson, secretary of the Re- 

 tail Florists' Association and manager 

 of the new cooperative buying com- 

 pany, states that an office will be 

 opened April 5 at room 510 in the Fair- 

 banks building, the second floor of 

 which is occupied by Percy Jones, Sin- 

 ner Bros., M. C. Gunterberg and other 

 florists. There will be a meeting, April 

 5, at the office, both of members of 

 the association and members of the co- 

 operative buying section. 



At a recent meeting the following 

 directors were elected for the coopera- 

 tive buying section-: George Stollery, 

 H. R. Hughes, George Walther, A. Van- 

 derpoel and Louis Wittbold. The pur- 

 pose is stated to be to get in touch with 

 all the local sources of supply with the 



GREENHOUSE WINDSTORM INSURANCE 



FLORIAN D. \(^ALLA££ 



^ANCESERViK 



insurance exchange building 

 Chicaoo 



Mention The Rerlew whwi yon write. 



object of getting the price advantage 

 of purchases of plants and requisites 

 in quantity. Later a credit bureau may 

 be established to guard the members 

 against non-paying patrons. Although 

 a separate corporation has been organ- 

 ized for the cooperative buying depart- 

 ment, the work of the association and 

 the company will be carried on to- 

 gether. 



Club Merger Seems Assured. 



Much to the general satisfaction, the 

 two local clubs will be merged into one 

 April 8. The meeting of the Cook 

 County Florists' Association at the 

 Tavern, March 25, to hear the report of 

 the committee on amalgamation was a 

 lively one in every respect, but good 

 nature prevailed. The committee, con- 

 sisting of John Zech, W. H. Amling, 

 P. M. Broadbeck, A. Henderson and N. 

 P. Miller, reported an acceptance on 

 the part of the Chicago Florists' Club 

 of the proposition submitted by the as- 

 sociation, to the effect that the mem- 

 bers in good standing of the associa- 

 tion, with dues paid to January 1, be 

 taken into the club in a body, the prop- 

 osition being amended, however, to the 

 extent that the money in the associa- 

 tion's treasury, with the exception of 



Znio MORE 

 BLOSSOMS 



on plants raised In 4-lnch SQUARE paper pots 

 (64 coble Inches of sol) and roots) than on plants 

 raised In 4-lncb clay pots (31 cubic Inches of soU 



and roots). See our advt. on pages 40 and 41. 



F. W. SOCHELLE & SONS, Cheater, N. /. 



Mention The Review when you write. 



$75, be used to defray the expense of a 

 banquet for the members of both or- 

 ganizations in celebration of the union, 

 instead of being turned over in a lump 

 to the club's treasury. The $75 ex- 

 cepted is to be accepted by the club in 

 payment of dues of incoming associa- 

 tion members up to August 1. No date 

 was fixed for the banquet, as the matter 

 will require joint action. All present 

 were pleased with the action of the 

 committee and are looking forward to 

 strong team work in the future as the 

 result of the unanimity of action prom- 

 ised by the amalgamation. 



The committee representing the Chi- 

 cago Florists' Club in the matter was 

 W. J. Keimel, James Morton and J. P. 

 Degnan. 



The feature of the Florists' Club's 

 meeting April 8 will be the final act 

 in the amalgamation of the two organ!- 



