68 



The Florists' Review 



APBiii'l, 1915. 



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Pacific Coast Department 



SANTA BABSAILA, CAL. 



Every time I visit this most beauti- 

 ful of all southern California towns I 

 come away with a greater admiration 

 for it. And probably the most beauti- 

 ful spot of any surrounding the town 

 is Eucalyptus Hill, where the fine man- 

 sion of the Cowles estate is situated. 

 About a year ago the house was just 

 being started; now it is complete and 

 the wisdom of choosing this splendid 

 site is fully proved. Looking from the 

 terrace, the broad expanse of the Pa- 

 cific is seen on one side, with the Santa 

 Barbara islands in the near distance, a 

 most enchanting view. But on all other 

 sides are the magnificent mountain 

 views, the mountains just now being at 

 their greenest and at the height of their 

 attractiveness. William Donald, the 

 well known landscape gardener of 

 eastern and San Diego fame, has this 

 fine place in hand, and although at 

 present little has been done in the 

 way of planting, the grounds are be- 

 ginning to take shape and a finely 

 graded drive has been made from the 

 road to the house. The drive skirts the 

 hill in an easy gradient and advantage 

 has been taken of every slope and 

 vista to give ease of access and fine 

 views. It is a fine piece of work. In 

 the nursery large stocks of various 

 plants to be used in the subsequent 

 plantings are being worked up, the 

 idea being to plant species and varie- 

 ties suited to the locality, but not of 

 the usual hackneyed type. Mr. Donald 

 is doing splendid work here, in his 

 own way, and the place will he a monu- 

 ment to his skill long after he has 

 gone the way of all good Scotch 

 gardeners. 



J. Whipple, of State street, reports 

 business goo<l and the fact is amply 

 proved by the activity at the store. 

 Mr. Whipple is famous for the excel- 

 lent design work and decorations car- 

 ried out here, which are of the best 

 of their kind. 



A. Beverle}', of Mission Oak Nursery, 

 is always ready with the glad hand, 

 and the writer and his friends, who 

 shared his hospitality under the big 

 live oak trees at his nursery, will not 

 forget quickly the good cheer provided 

 or the hearty welcome given. At his 

 nursery Mr. Beverley grows principally 

 flowering and vegetable i^lants for 

 spring sales. But possibly he is better 

 known as the patentee and inventor of 

 one of the greatest labor-saving devices 

 known, the Pacific sprinkler. He is 

 connected with the Sunshine Irriga- 

 tion Co. and on the experimental 

 grounds of the company I saw the lat- 

 est form of sprinkler working. This 

 has a capacity of about lialf an acre 

 and makes one revolution in about ten 

 minutes. It works so slowly, in fact, 

 that at the first glance it is apparently 

 still. This slow movement is of the 

 greatest importance, as it allows the 

 water, which falls in a fine spray, to 

 soak • thoroughly into the ground be- 

 fore the next revolution, thus prevent- 

 ing any possibility of water standing 

 on the surface. It runs with a small 

 motor about the size of an ordinary 

 alarm clock and is one of the finest 

 things ever invented for quickly, eas- 



ily and effectively irrigating large 

 areas of ground. It is a perfect rain 

 maker, in short, and Mr. Beverley and 

 his co-workers are to be highly con- 

 gratulated on its perfection. 



The Exotic Nurseries are now well 

 established in the new oflice out on the 

 Montecito boulevard and Mr. Lejeune 

 says he is well satisfied with the 

 change. 



The Kentia Nurseries report good 

 business and both brothers Verhelle 

 appear as busy as the proverbial bees. 



H. E. Richards. 



LOS ANGELES. 



The Market. 



While there has been a decided slump 

 in business in the city, the wholesalers 

 say that shipping trade has kept up 

 remarkably well and this is borne out 

 by observation of the big loads of ex- 

 press shipments seen around the prin- 

 cipal wholesale houses. Bulbous stock 

 has about reached the zenith of supply 

 and prices have gone tumbling. Taken 

 on the whole, however, prices have kept 

 up well. A'^iolets are not first-class 

 now, owing to the recent warm weather, 

 but there is plenty of time for them 

 to harden up again this season, provid- 

 ed the present cooler spell continues. 

 Retailers are asking for plants for 

 Easter and the supply of azaleas is 

 not likely to be any too large, as so 

 many of the late varieties were 

 hastened bv the hot weather. There 



is a fine supply of ferns of all kinds 

 and some decorative foliage plants. 

 Greens are plentiful and good. Orchids 

 are scarce. Valley is plentiful. 



Various Notes. 



Miss Martha Dieterich, daughter of 

 J. Dieterich, of Wall street and Monte- 

 bello, had the misfortune to break her 

 arm recently, when cranking her au- 

 tomobile. At the last report she was 

 progressing as favorably as possible 

 under the circumstances. 



C. E. Morton, of Phoenix, Ariz., has 

 been paying a visit to the city on busi- 

 ness and looking up old friends. He 

 says that business is coming his way 

 rapidly and he expects an excellent 

 Easter trade. He is looking well and 

 has almost got rid of his throat trou- 

 ble since going to Arizona. 



C. Gutting, of the Superior Nursery 

 Co., is handling some elegant small 

 coleuses, bright and telling in color. 

 He also reports a big business in As- 

 paragus plumosus seed. 



The H. N. Gage Co. reports good 

 shipping business. Mr. Gage is getting 

 to be considerable of a speeder with 

 the auto. 



The Germain Seed & Plant Co. re- 

 ports several good landscape contracts 

 since the improvement in the weather. 

 Retail business in the store and nur- 

 sery departments keeps up finely. 



That was some stormy meeting be- 

 tween the Allies and the Germans. 

 Who would have thought that such 

 peaceful men as native flower seed mer- 



CHRYSANTHEMUMS SSTSr ™ 



R. C. 2»fl-inch Unroot. Cut. 



Chieftain, pink per 100, $4.00 $6.00 $2.50 



^ Improved Bonnaffon, yellow " 5.00 7.50 2.50 



Wra. Turner, white " 3.00 5.00 1.50 



Chas. Razer, white " 3.00 5.00 1.50 



Mensa, white single " 3.00 5.00 2.00 



Golden Mensa, yellow " 6.00 7.50 2.50 



Send for price list of Exhibition, Commercial, Anemone, Pompon, Single and Hardy 



varieties. 



DAFFODILS, HYACINTHS, TULIPS 

 and all other seasonable bulb stock. 

 We are handling the entire output 

 of several of the largest growers of 

 this stock and both quality and 

 price are right. 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, Cal. 



AtPTitlon Th* Review when yon write. 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, 



CAL. 



