

AFBIL 8, 1918. 



The Florists' Review 



11 



Easter Window Display of Mrs. L. P. Fowler, Wilmington, N. C 



in the business to make a living, and 

 that they will take the course that 

 seems to them to offer the best chance 

 to achieve that result, but The Eeview 

 holds that it is the duty of every flo- 

 rist to work with two objects in view: 

 To increase the number of flower buy- 

 ers, and to educate flower buyers to the 

 appreciation of a superior grade of 

 stock, artistic workmanship and good 

 service; in a word, to pay a fair price 

 for something worth the money. What 

 do The Review's readers think t 



The writer has been employed in large 

 establishments in Europe and there was 

 never such a thing as Sunday work in 

 any of them. Instead, the stores were 

 kept open late on Saturday night, and 

 all the would-be Sunday orders were 

 then made up and delivered. The cus- 

 tomers were all familiar with this prac- 

 tice and such a thing as a Sunday de- 

 livery was never asked for. If some 

 leading florist would consider this idea 

 of Sunday closing and push it through 

 to success, the whole trade would be 

 benefited. 0. S. 



SUNDAY CLosma. 



In these days, when the Saturday 

 night closing movement has been the 

 subject of so many discussions among 

 florists, would it not be in place to men- 

 tion Sunday closing? The florists' busi- 

 ness of the year 1915 is quite differ- 

 ent from what it was twenty-five years 

 ago; still it seems to remain, in many 

 respects, on the same track as it was on 

 then. For instance, take the Sunday 

 forenoon "open shop." Is there any 

 more tiresome, weakening and discour- 

 aging experience, after a heavy day's 

 labor on Saturday, than to leave one's 

 family and the comforts of home and go 

 down to the store for three, four or five 

 hours' work? 



How greatly Sunday rest is needed 

 can only be understood by those who 

 work from ten to eleven hours daily, 

 SIX days a week, not only expending 

 their physical energy, but also putting 

 much thought into their work. The 

 successful retail florist nowadays is the 

 one who not only is artistic in his work, 

 but also original in his ideas. Here is 

 where one of the bad effects of Sunday 

 work comes in. If a person does not get 

 complete rest on Sunday, rest for mind, 

 soul and body, he cannot put in the 

 same quality of work as the person who 

 has had the rest. If the florist who has 

 employees, and who likes to see his work 

 turned out in a creditable style, would 

 look into this matter more earnestly, he 

 soon would find that Sunday work is a 

 lose to him instead of a gain. 



EASTEE WINDOW DISPLAY. 



Perhaps the window artists can gain 

 a suggestion or two from the accom- 



panying illustration showing the win- 

 dow of the downtown store of Mrs. L. 

 P. Fowler, at Wilmington, N. C, as it 

 appeared during the three days before 

 Easter last year. The color scheme was 

 purple and white, the Easter colors. 

 Each day a new arrangement was made, 

 to keep its drawing power as high as 

 possible. That it had drawing power 

 is proved by the fact that over 3,000 

 ladies visited the store during the time 

 the display occupied the window. The 

 decoration was the work of L. A. 

 Koeth, the manager of the store. 



Another piece of work by Mr. Koeth 

 that was of a high order is shown in 

 the other illustration. This was Mrs. 

 li. P. Fowler's display at the last floral 

 and corn show at Wilmington, which 

 won a special gold prize as the most 

 artistic arrangement of cut flowers and 

 plants. This was the first public dis- 

 play made by the concern. The per- 

 gola was decorated with crepe wista- 

 rias in pink and purple and southern 

 smilax. 



PELARGONIUMS NOT FLOWERINa. 



Please let me know what is wrong 

 with my pelargoniums. They are big, 

 hardy plants and nothing seems wrong 

 with them, only there is not a bloom 

 in sight on them. We keep them in 

 a temperature of 55 degrees at night 

 and 60 to 70 degrees during the day. 

 The time for their sale is coming and 

 they have no blooms. M. N. — Pa. 



You are keeping your pelargoniums 

 far too warm. Reduce the temperature 

 to 45 degrees at night. Air freely, 

 fumigate once a week for aphis, give 

 full sunshine and you will see flower 

 buds on your plants before long. 

 Pelargoniums want cool treatment to be 

 grown successfully. They are not win- 

 ter bloomers, like the zonale pelar- 

 goniums; their natural flowering period 

 is from April 15 to June 15. One or 

 two varieties, such as Easter Greeting 

 and Clorinda, will flower much earlier 

 than the average large-flowered varie- 

 ties. C. W. 



Display of Mrs. L. P. Fowler at the Wilmington Floral and Corn Show. 



