16 



The Florists' Review 



April 8, 1915. 



Many of the wholesale florists on 

 West Twenty-eighth street handled 

 Easter plants and large quantities were 

 sold. If the blizzard could have been 

 postponed twenty-four hours, hot a 

 plant or flower probably would have 

 remained unsold. No such unfortunate 

 timing of winter's last kick has ever 

 been known in the history of the cut 

 flower industry of New York. 



This week opened dull, of course. 

 The dity was only just recovering from 

 the storm, the retailers were finding 

 themselves after the rush and disrup- 

 tion of their plans, and the wholesale 

 market was feeling for a footing, with 

 large quantities of left-over stock to be 

 cleared before anything like stable con- 

 ' ditions can be established. There are 

 a number of good bookings for April 

 and a fair promise of business, but it 

 will take several days to get things 

 straightened out. 



Easter With the Retailers. 

 The leading retailers in New York 

 and Brooklyn have little fault to find 

 with Easter, notwithstanding the big 

 storm that made deliveries so difficult 

 and kept many buyers at home. The 

 window and store displays never were 

 finer and a big business was done before 

 the storm broke. After that it was 

 largely telephone trade. The annual 

 Fifth avenue Easter parade came off as 

 usual. The sun shone, the snow melted, 

 the walks of the greatest fashion 

 street in the world were cleared and at 

 noon the unique procession was under 

 way, the street being crowded with 

 pedestrians and autos until far into the 

 afternoon. The principal retailers seem 

 well satisfied or philosophically accept 

 the bitter with the sweet. They say 

 the demand for blooming plants was as 

 strong as ever, but the hope for a cut 

 flower Easter decreased as the storm 

 grew in intensity. With good weather, 

 every retail store in the two big cities 

 probably would have sold out com- 

 pletely and even with the heavy handi- 

 cap some of them are able to report the 

 best Easter on record. 



Various Notes. 



The Florists' Club's next meeting will 

 be held at the Grand Opera House 

 building. Eighth avenue and Twenty- 

 third street, April 12. An interesting 

 program is planned and, as this is the 

 annual orchid and sweet pea night, it 

 is hoped some notable exhibits will be 

 staged. 



A meeting of the club's transporta- 

 tion committee, T. B. de Forest, chair- 

 man, will be held April 12 at the office 

 of R. J. Irwin, 108 West Twenty-eighth 

 street. All those who plan to visit San 

 Francisco at the time of the S. A. F. 

 convention are invited to attend. 



The first summer exhibition of the 

 Horticultural Society of New York will 

 take place May 8 and 9, at the Bo- 

 tanical Gardens in Bronx park. 



Seizo Suzuki, of the Yokohama Nur- 

 sery Co., is on his way to London on the 

 Lusitania. 



The MacNiff Horticultural Co. held a 

 daily auction last week and disposed 

 of a large quantity of blooming plants. 

 Many of the downtown seed stores dis- 

 played good assortments of blooming 

 Easter plants, which were nearly all 

 disposed of before the blizzard. 



Importations from Holland are arriv- 

 ing for William Elliott & Sons and reg- 

 ular Tuesday and Friday auctions will 

 take place throughout the spring season. 



The Harry A. Bunyard Co., on Twen- 



ty-eighth street, has as a window at- 

 traction the country house and grounds 

 in miniature which were staged by 

 Samuel Woodrow at the spring flower 

 show. 



The florists' supply houses all report 

 a big trade for Easter, the demand for 

 novel and fancy baskets and for rib- 

 bons being especially strong. Stocks 

 have been greatly depleted. No branch 

 of the trade will more gratefully wel- 

 come the end of the European war. 



.John Young reports an order from 

 one retail florist of 600 orchids at $1 

 each for Easter. 



David D. Howells, superintendent of 

 Hillandale Farms at Gladstone, N. J., 

 was a visitor in New York April 3. 



The Trepels were large buyers of 

 roses April 3. Between C. C. Trepel in 

 New York and Joseph Trepel in Brook- 

 lyn, with their fifteen stores to be 

 stocked, one can imagine what a factor 

 these men have become in the whole- 

 sale cut flower market of New York. 



Bowling, 



The scores made April 1 were as fol- 

 lows: 



' Player iBt 2rt 3d 



P. Jacobson 168 155 158 



J. Mlesem 215 101 203 



n. C. Riedel 193 188 206 



J. Fenrlch 1«1 193 152 



A. J. Guttman 156 172 151 



A. Kakuda', one of the regulars, is in 



San Francisco, at the exposition. 



J. Austin Shaw. 



BUFFAIiO. 



The Market, 



Even though the thermometer reg- 

 istered 26 and 28 degrees nearly all last 

 week, Easter trade was excellent. The 

 cold weather did not interfere with the 

 delivery of plants, nor did it prevent 

 the ladies from wearing corsages, for 

 Easter Sunday was bright and sunny, 

 although a bit chilly. All kinds of cut 

 flowers sold well, as did plants of every 

 description. There was an abundance 

 of everything. Carnations are a little 

 off crop in this locality just now, and 

 so the price was firm. Easter lilies sold 

 well. The quality of the cut lilies was 

 decidedly poor, and the cold snap kept 

 a great many budded lilies from matur- 

 ing. These would have greatly in- 

 creased the quantity of large blooms 

 had the weather been warm and sunny. 

 Orchids, valley and peas were excep- 

 tionally good. All the downtown flo- 

 rists report a bigger business than last 

 year. 



Various Notes. 



Robert Brooker did special work for 

 S. A. Anderson during the Easter rush. 



The Colonial Flower Shop had a 

 unique sign last week. It represented 

 a chick, made of artificial yellow pom- 

 pons, just leaving the egg, which was 

 made of pink cape flowers and upon 

 which were the words "Easter Greet- 

 ings." The grass was made of green 

 immortelles. 



George Crammer did not spend his 

 Easter in Buffalo this year, but con- 

 fined his specialties to the Rochester 

 market exclusively. 



Barney Meyers, of Lancaster, had 

 some excellent pink snapdragons and 

 Japanese lilies for the Easter cut 

 flower trade. He also had good Ulrich 

 Brunner roses. 



John Myers is busy repotting lobelias, 

 coleus and various other spring bedding 

 plants at the L. H. Neubeck green- 

 houses, at the corner of Main and High 



streets. He also has a fine lot of pteris 

 and aspidium ferns, which is good, 

 clean stock, due to his vigilance. 



L. H. Neubeck has been serving on 

 the grand jury for a week or so. 



Rupert E. Hall, who has been with 

 Wertheimer Bros., New York, for sev- 

 eral years, is now with S. S. Pennock- 

 Meehan Co , Philadelphia, and called on 

 the trade just before Easter. 



S. A. Anderson had the Sawyer-Hoyt 

 wedding April 5, which was an elaborate 

 affair. 



The Lenox Flower Shop had a tem- 

 porary sign put up in front of its store 

 for Easter as a business getter. It ad- 

 vised the public that flowers and plants 

 could be shipped to all parts of the 

 iTnited States and Canada on short 

 notice. 



White Bros., of Medina, N. Y., are 

 cutting a crop of excellent Sunburst 

 roses, with stems eighteen and twenty 

 inches long. 



A. N. Pierson, Inc., of Cromwell, 

 Conn., is shipping good Ward, Killarney 

 and Milady roses to this city. 



Stephen J, Mahoney augmented the 

 S. A. Anderson force at 440 Main street 

 during Easter week, and Walter Len- 

 ney was at the Rebstock store. 



Joseph Tobin helped out at the 

 Palmer branch store during Easter- 

 Ed. Stroh, who had been confined to 

 his home because of a severe attack of 

 grip, had to practice a little Christian 

 Science and temporarily forget his in- 

 disposition in order to take care of his 

 Easter trade, which, he reports, was 

 bigger than ever. He has some wonder- 

 ful pale pink snapdragons. 



The Easter display at the S. A. 

 Anderson greenhouses was a big suc- 

 cess, and it is estimated that about 

 3,000 persons visited the exhibition. A 

 rose was given to each visitor. At the 

 store on Main street a mammoth egg 

 hung above the display window. It 

 was made of fluffy white paper and 

 trimmed with bunches of pink apple 

 blossoms and pink satin ribbon in large 

 double bows. E. C, A. 



NEWPOUT, R. I, 



The Market, 



The local florists have had a busy 

 time the last fortnight. Merchants' 

 week, just preceding Easter, gave them 

 all they wanted to do, so that the heavy 

 storm the day before Easter was not so 

 disastrous as it might otherwise have 

 been. For merchants' week potted 

 plants and cut flowers were largely used 

 in the decorations of the stores and 

 I usiness houses, and the demand for 

 Easter exceeded anything ever before 

 experienced. There is no doubt in the 

 minds of the florists that the prepara- 

 tions for the coming shows here have 

 materially accelerated business. 



Various Notes. 



Schultz has been making a display of 

 orchids in his windows that have at- 

 tracted general attention. 



A grass fire near the greenhouses of 

 William H, Maher last Monday after- 

 noon gave one of the buildings a bad 

 scorching. The damage was compara- 

 tively small. 



The Newport Horticultural Society is 

 planning for a ladies' night in the near 

 future, Andrew S. Meikle, John T. 

 Allan and Frederick Carter constituting 

 a committee to make the necessary ar- 

 rangements. 



Charles D. Stark has been appointed 



