

' :^( Kr-'f^-'T^y 



18 



The Florists^ Review 



Apbil 8, 1915. 



EASTER 



covered by A. Krongold, the proprietor, 

 when he opened the store. 



South Lyon, Mich. — Walter E. Hast- 

 ings reports Easter business as unusual- 

 ly satisfactory, everything cleaning up 

 in fine shape. 



Rochester, Minn. — Easter business 

 this year, reports the E. Bragg Co., 

 showed a remarkable gain over last 

 year, especially in potted plants and par- 

 ticularly in lilies. A larger^ supply of 

 everything and lower prices, except on 

 .lilies, resulted in a larger number of 

 sales and a larger income. Telegraph 

 orders showed a good increase over last 

 year. 



ZanesvUle, O. — C. L. Humphrey said 

 April 5: "I have been in the florist 

 business seven years and every Easter 

 has been an increase over the year be- 

 fore, but this year has been the biggest 

 gain of any in both cut flowers and pot 

 plants. It was cool, but the sun was 

 bright and everybody wanted to buy 

 and did buy. The prospects are the 

 brightest for a big spring business." 



Biddeford, Me.— C. S. Strout, the 

 well-known carnation specialist, reports 

 an exceedingly lively wholesale carna- 

 tion trade. His crop was well timed 

 for Easter and was excellent in quan- 

 tity and quality. Despite this large 

 crop, a good many retailers had to have 

 their orders cut down or turned away 

 entirely. The retail trade throughout 

 the state was excellent, even though a 

 hard snowstorm hit the section the 

 evening before Easter. 



PITTSBURGH, PA. 



The Market. 



The dark, cold weather last week did 

 not help the Easter cut much, but the 

 weather April 2 and 3 was ideal for 

 handling flowers as well as for ship- 

 ping. Business, however, was slow 

 about starting, but when it did start it 

 went some and everyone was pleased 

 with results. The wholesale houses 

 cleaned up nicely and stock, owing to 

 the cool weather, was in splendid con- 

 dition. The retailers are an optimistic 

 lot in this city. One can hardly see 

 how they had the nerve to lay in such 

 an immense stock in the face of the 

 general business conditions. But they 

 were wise in their judgment, as nearly 

 all cleaned up nicely. 



Various Notes. 



The John Bader Co. reports that it 

 cleaned up on everything in the bloom- 

 ing plants that were salable and that 

 it had the best Easter in years. 



P. S. Randolph & Sons, who are the 

 latest to get into the plant business, 

 report a cleanup on everything. 



It is estimated that 50,000 people 

 passed through the Schenley park con- 

 servatories Easter. The display con- 

 sisted of tulips, da,ffodils, hyacinths, 

 crocuses and scillas with cinerarias, 

 azaleas, lilies and roses. 



W. M. Deyoe & Co., Oil City, report 

 the best Easter trade in years. 



Clarke. 



Burglars ]broke the front window of 

 the Victoria Florist Shop, 415 Seventh 

 avenue, early in the morning of March 

 24, and stole $27. The robbery was dis- 



KANSAS CIT7. 



The Market. 



Easter business was heavier than in 

 any previous year. Most of the florists 

 delivered night and day and had not 

 finished deliveries until the afternoon 

 of Easter Sunday. Everybody seems to 

 be well satisfied with results. The 

 weather was ideal, helping to make de- 

 liveries pleasant. Every retailer added 

 to his force to help out with the rush, 

 which started Friday. Lilies were in 

 big demand. Fancy baskets sold excep- 

 tionally well. Some pretty basket dis- 

 plays were noted; in fact, the best ever 

 seen here. Azaleas had a heavy run. 

 Hyacinths in pans were in heavy de- 

 mand and all sizes sold well. Pans 

 containing six bulbs sold exceptionally 

 well, especially for cemetery purposes. 

 Cut flowers sold above expectations, 

 with carnations heading the list. In 

 these the market was well supplied. 

 Sweet peas were extra good for this 

 time of year. The demand for corsages 

 was heavy and business along this line 

 was rushing. 



Various Notes. 



The Alpha Floral Co. says that with 

 all the care in preparing for Easter 

 business and with the large force of 

 extra help, it was hard to get the orders 

 out on time. 



A. F. Barbe reports the best Easter 

 business he has had, especially in stock 

 to be used in the cemetery. He was 

 cleaned out entirely. 



W. J. Barnes is well satisfied with 

 the sales for Easter, but he would have 

 preferred to have some of the Easter 

 funeral work come some other time. 



Biedermann & Son sold out entirely. 

 They are well satisfied with the. amount 

 of business done. The demand for 

 church decorations was heavy here. 



R. S. Brown & Son sold everything 

 that looked as if it could be used for 

 Easter. They had a heavy run on small 

 plants for basket work. 



E. D. Ellsworth had plenty of church 

 decorations and funeral work, which 

 added greatly to the burden of Easter 

 deliveries. However, all orders went 

 out on time and he is well satisfied. 



Samuel Murray had an excellent dis- 

 play of baskets, which sold without any 

 trouble. He also had a handsome dis- 

 play of good Easter stock in his store. 



Miss J. E. Murray & Co. could have 

 sold more if the stock had been on 

 hand, but did well to deliver what they 

 had already sold. There was nothing 

 left to sell at closing time on Sunday. 



Arthur Newell says he cannot com- 

 plain. It was the best ever. He never 

 realized the call for corsages would be 

 so heavy. 



According to reports, business across 

 the state line was better than at any 

 previous Easter. All the retailers were 

 practically sold out. 



P. Larkin reports an exceptionally 

 heavy run on carnations and lilies. 



The W. L. Rock Flower Co. had an 

 excellent display of hydrangeas, roses 

 and other pot plants. Good prices were 

 obtained. It seemed to them that wheYi 

 the buying public saw good plants there 

 was no argument on account of prices 

 asked. 



The George M. Kellogg Flower & 

 Plant Co. had a heavy run of out-of- 



town orders for cut flowers and po 

 plants. W. J. B. 



PROVIDENCE, R. I. 



The Market. 



The florists are now contemplatin}. 

 the proceeds of their Easter trade 

 Unusual preparations had been mad* 

 for a record-breaking business and ex 

 cellent supplies of potted and cut stock 

 were at hand. Early buying was light 

 although orders for later delivery wert 

 exceptionally good and this saved the 

 day. From the beginning of the week 

 the winds were blustering and chilly, 

 but the climax was reached Saturday 

 morning, when a storm of snow and 

 high wind began and continued far 

 into the night, practically paralyzing 

 the Easter trade. It proved one of the 

 heaviest snows experienced this winter. 

 Telephones, however, came in handy, 

 and the florists took the brunt of the 

 burden in making their deliveries. 

 Extra covered delivery autos were 

 pressed into service, and the clean-up 

 will doubtless prove fairly satisfactory. 

 There was an ample supply of every- 

 thing. Easter lilies were at their best 

 and sold well. All kinds of bulb stock 

 moved to good advantage and, notwith- 

 standing the fact that the big depart- 

 ment stores, markets and drug stores 

 opened temporary flower departments, 

 prices ranged a third to a half above 

 normal. 



Easter Echoes. 



J. Koppelman & Co. had a retail stand 

 in the Liggetts, Hall & Lyon store, cor- 

 ner of Westminster and Eddy streets, 

 during the week, in charge of John 

 Roch. 



Johnston Bros, had four extra auto- 

 mobile delivery trucks in service last 

 week. 



Olney Williams kept several wagons 

 busy carting bulbous stock t6 the big 

 markets and department stores. 



J. Koppelman picked over 30,000 

 sweet peas from his houses off Paw- 

 tucket avenue, East Providence. 



The M. B. Saunders Co. made one of 

 the biggest cuts from its beds of valley 

 it has ever made, more than 10,000 

 being marketed in one day, a large 

 number going to Philadelphia. 



Various Notes. 



S. Greene, of H. Bayersdorfer & Co., 

 Philadelphia, was in the city last week. 



Manuel Roderick, Jr., of Somerset, 

 has taken a position as traveling sales- 

 man for Knight & Bostwick, nursery- 

 men, of Newark, N. J. 



Walter S. Sword, of Valley Falls, re- 

 ports being especially busy the last 

 fortnight on funeral work." 



Charles W. Morey, of the Woonsocket 

 greenhouses, has been awarded the con- 

 tract by the Treasury Department at 

 Washington for the trees and shrubbery 

 for the grounds about the Woonsocket 

 postoflBce. 



The large greenhouses on the country 

 estate of former United States Senator 

 Nelson W. Aldrich at Warwick escaped 

 damage during the fire that caused a 

 .$300,000 loss the night of April 1. 



The arboretum of The Oaks at the 

 Russell farm. East Greenwich, had a 

 close call from a destructive grass fire 

 March 31. 



A large automobile delivery wagon 

 belonging to Smith, the Florist, was 

 badly damaged April 2, when rammed 

 by a jitney bus. W. H. M. 



