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24 



The Florists' Review 



Apbil 8, 191S. 



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30 East Randolph St., CHICAGO 



Open to 6 p.m.: Sundays and Holidays to 12 M. 



THE ALWAYS RELIABLE WHOLESALE FLORISTS 



No matter what you want, we have it— Every thing in Cut Flowers and Greens. 

 We challenge the market to show better stock than our 



FANCY ROSES 



We offer Killarney, White Killarney, Killarney Brilliant, 

 Ward. Sunburst and Bulgarie in quantity— very fancy stock, 

 none better anywhere. Also a fine large crop of Beauties. 



SPENCER SWEET PEAS 



We are Sweet Pea headquarters for the West— the finest Spencer varieties, 

 long stems, a large supply. Don't fail to try these— they will sell splendidly in 

 your store these days. 



CARNATIONS— Fine quality and a large supply. 



BUIiB STOCK— Fancy Tulips, Jonquils, Daffodils in quantity. Also Val- 

 ley, Easter Lilies, Callas, Violets and all other flowers in season. A full line of 

 Greens. 



WX ARE WHOLESALERS DOING A STRICTLY WHOLESALE BUSINESS 



Mention The Review when you write. 



You will be well pleased with the way your Kose orders are handled if you send them to us. We believe we 

 are in position to make as strong claims as any house in this market, but prefer to let the stock do our 

 talking for us, so send us your order today. Include 



Beauties Daffodils Carnations Paper Wiiites Sweet Peas Lilies 

 Jonquils Daisies Snapdragons Mignonette Violets Greens 



Erne a Klingel 



30 E. ISandolph St. 



L. D. Phone 



Randolph 6578 



Auto. 41-710 



CHICAGO 



AGENTS 



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TO-BAK-INE 



Mention The Kevlew when you write. 



roses, but some shortage of carnations. 

 It turned out there were enough carna- 

 tions, with some to spare, and a slight 

 shortage of roses. It is generally con- 

 ceded that the prices, taking the mar- 

 ket as a whole, averaged lower this year 

 than ever before, but that roses came 

 nearer realizing quoted rates than did 

 any other flowers; indeed, some houses 

 report they were compelled to ad- 

 vance their prices on roses. There 

 was an abundance of medium and 

 short Beauties, but more first-class long 

 Beauties could have been used. Prac- 

 tically all roses were in request and 

 cleaned up. 



In a market with so many contra- 

 dictory features no general statement 

 fits all cases, but on the whole carna- 

 tions were worth considerably more at 

 the opening of the week than at its 

 close. While a few wholesalers had to 

 buy to fill their orders, others had so 

 many that they phoned the growers to 

 hold back the stock till Monday, it 

 is a ruse that often has turned a profit 



when the market cleaned up, but this 

 it failed to do this time. 



The experience with violets was most 

 unusual. The call seemed to subside as 

 the week progressed and sales were 

 made April 2 at ridiculously low prices. 

 Saturday and during the morning of 

 Easter there was a quick revival in the 

 demand, but supplies by that time were 

 so light in most houses that the good 

 prices then received did little to 

 sweeten a distasteful average. Singles 

 only were wanted; the doubles were 

 mostly of poor quality and sold only 

 when singles were unavailable. 



Sweet peas were among the best sel- 

 lers. Especially on the morning of 

 Easter were they in request, and it 

 was then the best prices of the week 

 were made. In general, the wholesal- 

 ers shaded the price of peas in sym- 

 pathy with the general condition of 

 the market. Sunday morning was so 

 fine that the retailers bought heavily 

 of corsage flowers in anticipation of a 

 big Sunday morning's business in flow- 



ers for street wear, and they were not 

 disappointed. 



Of other flowers there was an abun- 

 dance. In general, fair clearances were 

 made and little complaint is heard. 



The shipping business was heavy. 

 The out-of-town orders were at least as 

 numerous as ever before and the houses 

 that cater to this business had all the 

 work they could do up to the night of 

 April 2, many of them working from 

 daylight to midnight. Wherever there 

 was a falling off in business it appears 

 to have been because the city trade 

 did not come up to expectations. Un- 

 doubtedly the city retailers did as they 

 did at Christmas; they filled their stores 

 with plants and bought cut flowers only 

 as their orders demanded, putting their 

 energies into selling their plants. As 

 a whole, the retailers seem well satis- 

 fied; many say they did the largest 

 business in their experience and the 

 appearance of the city seemed to bear 

 them out. Easter morning the streets 

 were thronged with people wearing 



