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42 



The Florists' Review 



Apbil 8, 1915. 



' Buy your 



Gardenias 



at HeadQuarters 

 $1.50-$3.00 per doz. 



THE LEO NIESSEN CO. 



WHOLESALE FLORISTS 



12th and Race Sts., riDLADELPIIIA,rA. 



BALTIMORE, MD. WASHINGTON, D. C. 



fine 



YELLOW and WHITE 

 DAISIES 



$2.00 ... per 100 



The Best and Largest Supply of 



$1.00 — $3.00 



DOZEN 



BEAUTIES 



$1.00 — $3.00 



DOZEN 



You will always find more Beauties with us and flowers of the best quality 

 than elsewhere. 



When you can buy Beauties at the above prices it pays you to push the 

 sale of them. 



The flowers are fine and we can assure you of good value and satisfac- 

 tion to you and your customers. 



Snapdragon, pi ok, dozen $1.00— $1.50 



Snapdragon, yellow," 1.60 



Cornflowers, 100 2.00 



Stocks. 100 $4.00- 8.00 



Lilac, white, lavender, bunch 1.00 



Pansies, 100 bunches. $ 5.00 



Valley. 100 $3.00- 4.00 



Easier Lilies, 100 10.00 



Lilium Rubrum, bunch 1.60 



CaUa Lilies, 100 10.00 



SPENCER PEAS 



500 of the best for $5.00. The quality of our Peas is as good now as we have had any time 

 this season. We can supply all colors in quantity. 



Mention The Reylew when yoo write. 



PHILADELPHIA. 



The Market. 



Easter, 1915, was the worst this city 

 ever has known. It has established a 

 record for badness that we hope will 

 not be equaled in a lifetime. This was 

 the more aggravating because all the 

 earlier days of the week saw regular, 

 well sustained business, encouraged by 

 magnificent weather. Then came the 

 blizzard and snow storm of Saturday, 

 April 3, unheralded by the Probs, un- 

 expected by anyone, disastrous in its 

 results. Business stopped stock still. 

 With a raging gale, with nineteen 

 inches of snow, it was little wonder. 



The worst sufferers were the cemetery 

 florists, those who depend on the lov- 

 ing thought for the departed. No one 

 felt like taking an Easter plant away 

 out in the suburbs in a fierce north- 

 easter. It would have been madness to 

 have done so. The result was that those 

 florists who are near the burial grounds 

 were neglected; they still have many 

 of their plants and flowers. Next to 

 them as losers came the City hall and 

 Market street traders. Some of these 

 street men are growers who annually 

 dispose of great quantities of cut flow- 

 ers and Easter plants on the curb. 

 Director Porter took pity on the street 

 men who attempted to trade amid the 

 snow on the City hall plaza and invited 

 them under cover of the public build- 

 ings. This was a help and probably 

 saved some of their lives, but there was 

 little trading. People did not want 

 frozen stock; they wanted to get home 

 just as quickly as possible. Next in 

 point of loss came the suburban florists, 

 who are difficult to reach in stormy 

 weather.' The retailers in the center 

 of the city and the wholesalers suffered 

 least of all. For the former th^ deliv- 

 ery problem was most seriotfs: for the 



BERGER BROS. 



TULIPS 



For the next four weeks we expect to have 

 a regular supply of well grown Tulips in a 

 variety of colors. Late are apt to be good stock 



We have every seasonable variety of cut 

 flower. May we have your order for imme- 

 diate delivery? 



1225 RACE ST. PHILADELPHIA 



Mention TTie ReTlew when yon write. 



riptfs; f( 



latter, what to do with the stock left 

 over from Friday, April 2, and with 

 the receipts of Saturday, April 3. 



The plant market was hardly as 

 buoyant at the outset as it was a year 

 ago. It early became evident that the 

 supply of lilies was likely to tax to the 

 utmost the most strenuous efforts to 

 dispose of them all. It also became 

 evident that there was a larger stock 

 of fine Easter plants throughout the 

 , country than usual. This meant that 

 the shipping orders would be a little 



lighter than in the past. The result 

 was a d cided weakening in several 

 lines of the plant market before the 

 close of the week. Prices were cut on 

 some lots of stock of good quality and 

 lilies showed a decided tendency 

 toward wobbling. Saturday's storm 

 put the plant market out of commis- 

 sion a day and a half earlier than the 

 allotted time. This meant a big lot of 

 leftover stock. 



Taking the plants by species, it may 

 fairly be said that the consumption of 



