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Apbil 8, 1915. 



The Florists' Review 



43 



For the 

 April Bride 



The Aristocrats of the Flower World 



TATTIPVAC Special. $6.00 per dozen 



l/llI ILL I Ad Fancy .. 4.00 per dozen 



VAIirV Special f4.00 per 100 



VALLLI Extra 3.00 per lOO 



ADmin priic 75c to i.oo per loo 



UlivDlU ILAJ Some extra choice auality 1.50 per 100 



r/IDnPMIAC Special $3.00 per dozen 



UAKIILIlIAd Fancy 2.00 per dozen 



Bverytbins; In Ribbons and Florists* Supplies 

 Send lor our Catalosrue 



S. S. PENNOCK-MEEHAN CO. 



THE WHOLBSALE FLORISTS OF FLILADKL.PHIA 



PHILADELPHIA NEW YORK BALTIMORE WASHINGTON 



1608-1A20 Ludlow St. , 1 17 W. 28th St. Franklin and St. Paul Sts. l216HSt.. N.W 



Mention The Review when you write. 



/ 



DAFFODILS 



u^f' 



LILIES 



PEAS PANSIES 



PINK—PRIMROSES— WHITE 

 ROSES CARNATIONS 



AND ALL OTHER SPRING VARIETIES 



VALLEY 



THE nnLADELPIDA CUT FLOWER CO.,-^'iVrilILiy)Elf HUtPA. 



Mention Tft» Rarlew when yon write. 



lilies was great; hardly as great as in 

 former years, but not nearly so much 

 below the record as might be supposed. 

 The quality varied considerably. A 

 large proportion of the stock was well 

 grown, but not nearly so large a pro- 

 portion reached the market in good 

 shape. Lilies will soften and bruise 

 when vigilance relaxes. The azaleas 

 were strong factors; they are popular 

 and sold well. A sign of the times 

 was the preference given to the me- 

 dium and smaller sizes. Roses were 

 unusually well done; they were well 

 timed and in excellent variety. Nearly 

 all the spiraea was Gladstone; it was 

 in pretty good demand, taking the 

 market as a whole. Hydrangeas also 

 sold well, the supply being divided be- 

 tween Otaksa and the French varieties. 

 The growers are handling these plants 

 better than in former years. Valley 

 in pots sold well, but genistas and the 

 bulbous stock suffered. The plant buy- 

 ing by the retail stores was more cau- 

 tious than in the past, but the depart- 

 ment stores bought freely, particularly 

 of lilies. 



The cut flower market was excellent 

 prior to the storm. That unfortunate 

 event found the market quite bare of 



high grade stock suitable for shipping 

 and plentifully supplied with medium 

 and low grade stock that it was ex- 

 pected would be used locally by the 

 quantity buyers. Many of those buy- 

 ers do a curbstone business. Those 

 who had bought could not sell their 

 flowers and no one bought any more 

 after the snow ceased to be a joke. 



Carnations were the strong feature 

 of the market. With them may be 

 associated sweet peas. The former 

 brought $5 and occasionally $6 per hun- 

 dred for tiptop flowers. White and 

 Mrs. C. W. Ward led; then came En- 

 chantress and the light pinks; cerise 

 and red were last. Spencer sweet peas 

 brought $2 per hundred for selected 

 long-stemmed stock ; just a few brought 

 $2.50, while ever so many more brought 

 $1.50, thence down to $1 for shorter- 

 stemmed stock and for the ordinary 

 varieties. 



Roses owed much of their popularity 

 to the fact that there was no increase 

 in price save only in Beauties and Rus- 

 selU The former moved up to $6 per 

 dozen for specials, in the face of heavy 

 receipts, while the latter brought a 

 little more than half that figure for a 

 few fine flowers. White roses sold 



rather better than pink; red and yellow 

 were not in demand. Violets were a 

 disappointment. One-half the stock 

 reached the market, in good shape and 

 sold quickly at prices ranging from 

 $7.50 to $10 and occasionally $12.50 

 per thousand, but the other half of the 

 violets reached the market in poor con- 

 dition and were of little or no use. 

 Lady Campbell was a disappointment. 

 The deeper Marie Louise was much 

 used. The Luxonne, depended on for the 

 local business on Saturday, suffered 

 heavily through no fault of its own. 



Of the bulbous flowers, daffodils sold 

 fairly well, but tulips were overdone- 

 Yellow daisies suffered from the com- 

 petition with daffs, although they were 

 fine. Callas were rather scarce; that is, 

 good ones; some were held too long. 

 Orchids were in brisk demand at from 

 50 cents each for the small ones all the 

 way up to 75 cents and even $1 for the 

 large, dark-colored Mossise. Gardenias 

 sold tolerably well, but valley was over- 

 done. Greens were in demand, smilax 

 especially so. 



The market since Easter has reacted; 

 on the few flowers that had advanced^ 

 in price for the holiday, notably Beau-. 

 ties, orchids and carnations. The tend- 



