74 



The Florists' Review 



Afbil 8. 1915. 



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LOS ANQELES. 



Tlie Market. 



The retail stores never looked better 

 than this Easter, and although at the 

 time of writing it is a little early to 

 be positive on the matter, all indica- 

 tions point to a record-breaking busi- 

 ness. While many of the Easter lilies 

 did not make the market, there does not 

 seem to be any serious shortage in num- 

 bers, though much of the stock is short 

 in stature. Giganteum is again practi- 

 cally the only lily grown. Other plants 

 are plentiful, including azaleas, rhodo- 

 dendrons, spiraeas and potted valley. 

 There is also an abundant supply of 

 ferns. 



In cut flowers of the better class there 

 is no oversupply, though bulbous stock 

 may be described as a little overplenti- 

 ful. Bather uniwual here arc the forced 

 plants of laburnum, or cytisus, which 

 some of our knowing botanists are de- 

 scribing as the ' * yellow wistaria. ' ' Fu- 

 neral work has been good and there has 

 been a brisk demand for cut flowers. 



Various Notes. 



The firm of Smith & Dieterich, formed 

 a short time ago to take over the nur- 

 sery business of J. DieteriCh, at Wall 

 street and Montebello, and to establish 

 a flower store at Seventh and Figueroa 

 streets, has been dissolved by mutual 

 consent. George W. Smith, who, it will 

 be recalled, left the firm of Howard & 

 Smith about one year ago, now retains 

 the flower store above mentioned, and 

 also the nursery, greenhouses and sales- 

 yard at Wall street, for so many years 

 carried on by J. Dieterich. Mr. 

 Dieterich retains the nursery at Monte- 

 bello, where he intends to carry on a 

 wholesale growing business. Mr. 

 Smith's business will bear the name, 

 George W. Smith, successor to Smith & 

 Dieterich. 



Preparations for the Pasadena show 

 are in a forward state and it is be- 

 lied that the show will outclass any- 

 thing ever before seen there. 



Gebhart Prechtel, foreman for Jacob 

 Dieterich at Montebello, has acquired a 

 valuable 5-acre tract of land and house 

 on the Whittier boulevard. It is be- 

 lieved that he intends to subdivide this 

 property into building lots, for which 

 there is a brisk demand in this section. 



At Frank Lichtenberg 's everybody is 

 busy and this means considerable busi- 

 ness, as the staff seems to increase in 

 numbers every time I pay a visit there. 

 The pretty rockwork in the front of 

 the store still seems to be an attrac- 

 tion, and no wonder, for it is at once 

 the most artistic and most natural thing 

 of its kind ever done in so small a space 

 and is a great credit to the originator, 

 F. Scotti, who has done some elegant 

 work also at the San Diego show. 



A. F. Borden, of the Bedondo Floral 

 Co., has again fallen off the — no, fallen 

 a victim to My Lady Nicotine. 



In the Easter plant collection at J. W. 

 Wolters' was a fine lot of the new 

 French hydrangeas in various colors, 

 grown by W. Armacost & Co., of Saw- 

 telle; also some eleg&nt ericas of the 

 melanthera type. 



Everybody is busy at Darling's 



Flower Shop and the Easter display is 

 away above the average. 



Although Miss Martha Dieterich won 

 many prizes during the competition for 

 Fiesta queen, she did not quite make 

 the top of the list, but she ran a close 

 second. 



There is always something of inter- 

 est to see at Coolidge's Bare Plant 

 Gardens, at Pasadena. Among the most 

 fragrant of all shrubs is Buddleia 

 Asiatica, the perfume of which reminds 

 one of that of Boronia megastigma. It is 

 of a tall, loose-growing habit, bearing 

 pure white flowers. In the new lath 

 house just across Colorado street from 

 the home place is a fine lot of young 

 stock of valuable varieties not often 

 seen. The parking in front contains 

 an elegant plant of Deudromecon 

 rigidum in full bloom, some exquisite 

 new varieties of broom and a large num- 

 ber of novel plants and shrubs. 



Murata & Co. handled immense num- 

 bers of Easter lilies this year, of splen- 

 did quality. 



H. W. Turner is making great head- 

 way with his propagating, especially of 

 the newer baby types of roses. The 

 large stock house is always full of stock, 

 but this is always changing. In the 

 growing quarters everything looks fine 

 and an immense crop was timed just 

 right for Easter. 



Ed Bust, of the Palm Nursery, South 

 Pasadena, hit the Easter business just 

 right with a big bunch of Spiraea 

 Japonica and azaleas. 



Polder & Groen have put on a new 

 delivery truck with a neat, attractive 



body. As their nursery is nearly ten 

 miles from the center of the city, the 

 time saved will be considerable. 



The first of the buildings at the new 

 nursery of the Germain Seed & Plant 

 Co., a large lath house, is to be started 

 at once, the greenhouses and other 

 buildings later in the year. Retail 

 business keeps up well here. 



The L. A. Floral Co. reports big 

 Easter shipments to all out-of-town 

 points. The city trade also was highly 

 satisfactory. H. B. Bichards. 



SAN FRANCISCO. 



Tlie Market. 



March closed with a week of rain,, 

 which was welcome after nearly a 

 month of warm weather, though tend- 

 ing somewhat to curtail cut flower sales. 

 Easter shipping business was fairly 

 good. Everything of a popular nature,, 

 .both in cut flowers and potted stock, 

 was plentiful, with prices about normaL 

 Easily the most prominent feature of 

 the season was the large supply of pot- 

 ted rambler roses, notably Dorothy 

 Perkins, of which many large shops 

 made elaborate displays. The smaller 

 ones found ready sale, though many 

 were too expensive to be readily dis- 

 posed of. Easter lilies had their usual 

 popularity and brought fair prices. A 

 few callas were shown, but they were 

 too common to be handled much by 

 the trade. French hydrangeas had a 

 large sale, and there was a conspicuous 

 supply of azaleas, as well as a fair of- 



CHRYSANTHEMUMS !Ki?"™* 



R. C. 2»fl-lnch Unroot. Cut. 



Chieftain, pink per 100, $4.00 $6.00 $2.50 



Improved Bonnaffon, yellow " 5.00 7.50 2.50 



Wm. Turner, white " 3.00 5.00 1.50 



Chas. Razer. white " 3.00 5.00 1.50 



Mensa, white single " 3.00 5.00 2 00 



Golden Mensa, yellow " 6.00 7.50 2.50 



Send for price list of Exhibition, Commercial, Anemone, Pompon, Single and Hardy 



varieiies. 



DAFFODILS, HYACINTHS, TULIPS 

 and all other seasonable bulb stock. 

 We are handling the entire output 

 of several of the largest growers of . 

 this stock and both quality and 

 price are right. 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, CaL 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES, CAL. 



