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22 



The Florists^ Review 



Afbil 16, IQli. 



ff 



Established. 1897, by a. L. GRANT. 



Published every Thursday by 

 Thk Florists' Publishing Co., 



530-660 Oaxton Building, 



fiOe South Dearborn St., OfalcaffO. 



Tele., Wabash 8196. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897. at the poet-offlce at Chi- 

 cago, 111., under the Act of March 

 3.1879. 



Subscription price, fl.OO a year. 

 To Canada, $2.00; to Europe, $3.00. 



AdTertlslng rates quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



M 



NOTICE. 



It is impossible to guarantee 

 the insertion, cliscontinuance 

 or alteration of any adrertise- 

 ment unless instructions are 

 receired by 



5 P. M. TUESDAY. 



SOCIETY OF AXERICAK FLORISTS. 

 Incorporated by Act of Congress, Maxoh 4, 1901. 



Officers for 1915: President, Patrick Welch. 

 Boston; vice-president, Daniel MacRorle, San 

 Francisco; secretary, John Young, 53 W. 28th 

 St., New York City; treasurer, W. F. Hasting, 

 Buffalo. 



Thlrty-flrst annual convention, San Francisco, 

 Gal., August 17 to 20, 1015. 



EESULTS. 



We give them. You get them. 



We both have them. 



Trade conditions the country over 

 have been quite similar since Easter: 

 Large supplies of stock and quantities 

 being moved through channels outside 

 the trade, which nobody likes to see. 



The premium list for the Cleveland 

 fall show is ready. Copies may be had 

 by addressing Frank A. Friedley, sec- 

 retary, 356 Leader building. The Cleve- 

 land show promises to be the big trade 

 show of the autumn season. 



The retail end of the trade at last 

 is awakening to an appreciation of the 

 possibilities that lie in newspaper ad- 

 vertising. The space used for Easter 

 was far larger than ever before and 

 the copy was of better quality. 



Mrs. Charles Rissman, proprietor 

 of the Herington Greenhouses, Hering- 

 ton, Kan., sends the editor a box of car- 

 nations of the tribe of Enchantress with 

 a note that "These are my own grow- 

 ing; they are not selected stock; our 

 benches are covered with the same 

 kind; how do you like them?'' Long 

 since the editor became convinced 

 there's nothing "the matter with Kan- 

 sas. ' ' 



The Review has received The Carna- 

 tion Year Book for 1915, the official vol- 

 ume of the carnationists of Great Brit- 

 ain. In addition to the records of meet- 

 ings and exhibitions, lists of members, 

 registrations, etc., it contains many in- 

 teresting articles on the state of the in- 

 dustry. Contrary to the practice of the 

 trade societies in America, this organi- 

 zation sells its book to any purchaser 

 for a sum equivalent to 30 cents. 



It is easier to fill space than to get 

 it read. 



With the spring rush on, the unem- 

 ployment in the trade is scarcely greater 

 than usual at the season. Any good 

 man can get a job. 



Possibly the most significant item in 

 last week's issue of. The Review was the 

 one headed "New Flower Stores"; 

 there were fifteen of them reported there. 

 It speaks for the rapid development of 

 the selling end of the business. 



Florists who send plants by mail 

 should read the article entitled "In- 

 spection of Mailed Plants," in this is- 

 sue. It explains the postoffice regula- 

 tions for carrying out the provision for 

 the terminal inspection of mailed plants. 



Each holiday, and each period of 

 heavy crop, serves afresh to call atten- 

 tion to the manner in which the pro- 

 ducing end of the business has out- 

 stripped the expansion of the selling 

 end. A flower store can, on a pinch, do 

 two or three times its normal business, 

 but it stops there; it can not handle an 

 unlimited increase. 



WE 'BE MIGHTY LUCKY. 



The Review, with headquarters in the 

 principal city of the middle west, fre- 

 quently has commented on the special 

 brand of good fortune that has at- 

 tended all branches of the trade in the 

 grain states of late. Now comes an 

 eastern observer, from his aerie looking 

 on snow-clad roofs, offering this felici- 

 tation: 



"The east has suffered again. Al- 

 ready straitened by the effects of the 

 war in Europe, the flower business had 

 a setback at Easter, owing to a sudden 

 and violent snow storm and gale. Mean- 

 while the middle west escapies and bat- 

 tens in the sunshine of prosperity. 'To 

 them who hath shall be given.' " 



EAST OB WEST, IT'S THE SAME. 



The Review is carrying more classi- 

 fied ads this season than ever before 

 simply because they are bringing ex- 

 cellent returns to all who use them. 

 It makes no difference where the adver- 

 tiser is located. Like this: 



Please discontinue my offer of roses, as the 

 stock is sold twice over. — Eugene A. Perry, Dor- 

 sey, Md., April 10, 1915. 



In sending my check for $12.10 to cover your 

 March bill I want to say I am well pleased with 

 the results The Review Is bringing me. — H. J. 

 Potorakin, Muncie, Ind., April 8, 1915. 



CHEYSANTHEMUM SOCIETY, 



C. W. Johnson, Morgan Park, 111., 

 secretary of the Chrysanthemum Society 

 of America, announces a number of 

 special prizes offered for the exhibitions 

 to be held this season at San Francisco 

 and Cleveland. 



For the show in conjunction with 

 the Pacific Coast Horticultural Society 

 S. A. F. silver and bronze medals and 

 the C. S. A. silver cups are offered and 

 special prizes are offered by Hitchings 

 & Co., New York; W. Wells, Merstham, 

 England; C. H. Totty, Madison, N. J.; 

 Henry A. Dreer, Philadelphia; A. N. 

 Pierson, Inc., Cromwell, Conn.; E. D. 

 Smith & Co., Adrian, Mich.; Henry F. 

 Michell Co., Philadelphia; H. W. Buck- 

 bee, Rockford, 111,, and the National 

 Association of Gardeners. 



For the show in cooperation with the 

 Cleveland Florists' Club the S. A. F. 

 silver and bronze medals and the 



C. S. A. silver cup are offered, in addi- 

 tion to which special prizes have been 

 donated by Henry A. Dreer, Phila- 

 delphia; E. G. Hill Co., Richmond, Ind.; 

 W. Wells, Merstham, England; C. H. 

 Totty, Madison, N. J.; H. E. Converse, 

 Marion, Mass.; Lord & Burnham Co., 

 New York; Wm. Kleinheinz, Ogontz, 

 Pa.; A. N. Pierson, Inc., Cromwell, 

 Conn.; E. D. Smith & Co., Adrian, 

 Mich.; H. F. Michell Co., Philadelphia; 

 Hitchings & Co., New York; Vaughan's 

 Seed Store, Chicago. 



VINCENT OAIJltS MEETING. 



Richard Vincent, Jr., White Marsh, 

 Md., states that a meeting will be held 

 May 10, at 2 p. m., at Hotel Earlington, 

 55 West Twenty-Beventh street. New 

 York, for the purpose of organizing a 

 national dahlia society. He states that 

 the movement has been discussed with 

 and has the support of J. K. Alexander, 

 W. W. Wilmore, George L. Stillman, 

 George H. Walker, Herd's Bergenfield 

 Nurseries, John Lewis Childs, Hugo 

 Kind, George W. Kerr, of W. Atlee 

 Burpee & Co., and J. D. Eisele, of 

 Henry A. Dreer, Inc. All who are in- 

 terested are invited to be present. 



CHICAGO. 



The Market. 



The Chicago market experienced the 

 usual after-Easter inertia in the week 

 ending April 10. There were several 

 contributing causes, such as a succes- 

 sion of warm, bright days that forced 

 a large quantity of stock on the mar- 

 ket at a most inopportune time; a con- 

 siderable number of pot plants, left 

 over from Easter, in the hands of the 

 retail florists; a flower-buying public 

 well stocked with blooming plants; the 

 paucity of post-Lenten weddings and 

 entertainments. Buying did not com- 

 mence until April 8, while increasingly 

 large supplies continued to pour into 

 the market, with the result that there 

 was a glut of almost everything. If 

 there was anything approaching the 

 short side of the market it was smilax 

 and Beauties. Stock in all lines was in 

 prime condition, much of it grading 

 as excellent. April 9 and 10 the mar- 

 ket picked up a little, but prices were 

 low. After the out-of-town and city 

 trade had been taken care of with the 

 select stock, large quantities were 

 moved through such outside channels 

 as the department stores and the street 

 stands, and yet immense supplies were 

 left over to sell for what they would 

 bring. 



Practically all lines of stock are in 

 the same boat, but perhaps lilies suffer 

 most of all. It is almost a habit, when 

 times are dull, to say it is the worst 

 ever, but probably it is true the market 

 never had so many lilies just after 

 Easter. A buyer who can use them 

 in any quantity can name his own 

 prices and even then it is impossible 

 to clean them up. Killarney and White 

 Killarney, being the most largely grown 

 roses, of course are most overabundant, 

 but there is no shortage except, per- 

 haps, momentarily of some of the little- 

 grown sorts. Russell is abundant. The 

 price of carnations has gone along with 

 the rest of the stock, there being more 

 than can be sold through trade chan- 

 nels, especially white. Violets ceased 

 to be much of a factor; the warm 

 weather nearly finished their season. 



