32 



The Florists^ Review 



Apbil 15, 1916. 



For the Best 



Gardenias 



Try us 

 $1.50-$3.00 per doz. 



TIE LEO NIESSEN CO. 



WHOUSALI FLORISTS 



12th and Race Sts., nflLADELriIIA,rA. 



BALTIMORE. MD. WASHINGTON, D. C. 



VaQey 



$3.00<$4.00w par 100 



Light and Dark 



Cattleyas 



at the lowest market prices. 



The Best Beauties, $20.00 per 1 OO 



Call on us for Beauties any time. No matter what quantity you wish we can Ull 

 your order. 



If you are familiar with the Philadelphia market you must know we have the 

 largest and best supply of Beauties. 



The price is very attractive and within reach of every flower buyer. Talk Beau< 

 ties to your customers. You can sell them at a good profit. 



4 



Hadley — Sunburst — Shawyer — Thora — Pink and White 



Killarney — Brilliant — Maryland — Sweetheart 



Plenty of all grades at very reasonable prices. If you could see the immense quan- 

 tity of Roses we handle, you would know we are in a position to give you the best in 

 price and quality. 



Splendid Stock in Pink and Wkit* •• low as $3.00 par 100 



SPENCER PEi^Sy Well-grown and we have them in very large quantities. $1,00 DCf 100 



Mention The ReTlew when you write. 



PHILADEIfHIA. 



{ The Market. 



Positive, bad; comparative, worse; 

 superlative, worst. This extreme com- 

 parison aptly describes the distressing 

 conditions that have prevailed in the 

 cut flower market during the last week. 

 There are several reasons for the un- 

 happy state of affairs. First, every- 

 body had so much stock left over after 

 Easter that it was impossible to work 

 it all off, to say nothing of using much 

 fresh stock. Then the sudden change 

 from winter to spring brought on the 

 crops rapidly. This applies, not to one 

 crop alone, but to practically all vari- 

 eties of flowers coming into the market. 

 Then, the southern daffodils have ar- 

 rived. Any one of these three condi- 

 tions would have weakened the market; 

 all combined, they overwhelmed it. 



Instead of going through a list of 

 flowers and the particulars surrounding 

 each, a few stories will give a better 

 idea of the state of affairs. One re- 

 tailer, when asked why he did not help 

 the market by using a few cut flowers, 

 said that he had so many fine plants 

 left over that whenever a cut flower 

 order came he offered a blooming plant 

 at about half its Easter value as an 

 inducement instead of cut flowers; four 

 times out of five the purchaser took the 

 plant and the fifth time the flowers 

 could be cut from the plants. A buyer 

 wanted a quantity of carnations that 

 could be retailed at a startlingly low 

 price; great concessions were made, but 

 the buyer was not satisfied and bought 

 his carnations elsewhere at his own 

 figure. An entire shipment of several 

 thousand roses was disposed of at a 

 mere fraction of their value the week 

 before, but they were not missed in 

 the avalanche of stock that swept over 

 the place. Snapdragon could not be 



BERGER BROS. 



LATE TULIPS 



It takes skill to grow good late talips. We are 

 able to offer you fine blooms of these decora- 

 tive flowers now. They will probably con- 

 inue coming in for several weeks. Try them. 



All the best flowers that the market affords 

 carefully selected and promptly sent. 



1225 RACE ST. PHILADELPHIA 



Mention The Rerlew when yon write. 



moved at any price; it differs from 

 carnations and roses in a time of over- 

 production because the quantity buyers 

 can not or will not use it, so that great 

 numbers of snapdragons are passed by. 

 These are a few of the incidents that 

 mark one of the greatest periods of 

 depression that have passed over the 

 cut flower market. Values fell tremen- 

 dously without enabling the sellers to 

 dispose of anywhere near all the stock 

 they received. Then, too, they discour- 

 aged all shipments from irregular ship- 



pers, or those who offered stock that 

 there was little prospect of marketing. 

 This worked a great hardship on the 

 cemetery florists, who had prepared 

 much stock for Easter which was left 

 on their hands in unsuitable condition 

 for wholesaling. Flowers intended to 

 be at their best for retailing at a 

 given period will rarely meet the re- 

 quirements of the critical buyers in the 

 wholesale market a few days after- 

 wards. 

 Flowers are being sold and many 



