12 



The Florists^ Review 



Ai'iiii. J-', liiir,. 



liiiii for tlio particular piirposo for 

 wliiili lie wants tlieiii. 



Me tnitliful at all tiiiios. \t>ver ox- 

 ayyciatc; never promise lliiiijrs you 

 l<ii(p\v you raiwu)t supply. Nothiiii;- uu- 

 (ieiiniiies a customer's ccuifiiicMce in 

 you and your house more (|uiekly tlian 

 an uritiutli or an unkept ])romise. It' 

 you are unalile to a'wr a customer de 

 sired information, ask otliers. If you 

 cannot L;i\«' it, tell the custcnner so 

 frankly. Hon "t ])revari<ate. 1 Juiow 

 tliat sonu' px'ople ]iri(le tluMuseives on 

 nuikinj; l:oo(| s;iles iiy ' ' stretcliinn- the 

 truth."' Don't do it, as it will only 

 make you troulde in tlit> end. 



Courtesy to all, both ricli and ]iooi-, 

 lii^h and low, should lie exeri-ised liy 

 e\"ery salesm.an. Some ]>eople are ex 

 trem(d\- fussy ;inil li;nd to please. They 

 try the ]i;itience of ;i .loli, and then 

 some. \o[\ will ne\cM' lie an ide.al s;iles 

 Jii.au until you can control your tempei' 

 at all times, anil when you ome pleasi' 

 a fussy ]H;'i'son. you li;i\e not only made 

 a (MisKuner t'(M' life, luit have controlled 

 your own s(dt', -whiidi mc.ans mmdi for 

 future success. If a po(U'ly dressed 

 ]>erson comes in. treat him with ;i> 

 inu(di det'eicnce, ]ioliteiiess ;iiid coiii- 

 tesy as you would a million.aire. lie 

 lias money to spend ;ind may haxc 

 many t'liends with whoiri a word will 

 [SO a lonji' way. If children nvo >eiit 

 to purchase, tre.at them with e\en more 

 courtesy th.'in you would others. ;ind 

 he sure yon sell them riiilit. 



Prolialdy nioic imjiortant than all 



other tliincrs is to know your "joods. 

 Use all your spare inomcMits in studying; 

 your stoi k. Find out all you can; how 

 tlowers ;ind pl.-mts are lirown, their 

 season, what is the cost of their pro- 

 duction, where they are grown, ami a 

 thousand othei- points of in t'orniat ion 

 that ma\ lie ]ii( kt'd up. He oliser\ in<;'. 

 lie studi(m>; when you (Uice know your 

 i^oods thoroughly, you c;in talk inttdli- 

 m'ntl\' and answei- all (piestions truth- 

 fully.' 



.\fter the yoods are sold, see to it 

 that they are put u|i ri^ht. A sale is 

 ne\t'r really completeil until the goods 

 arc in tlu> h.ands ot' tlu' customer and 

 thai custouiei' is ple.asi'd with the uh(de 

 transaction. In this da\- ol' modeiu 

 mcrchandisincr. the manner ol' iiatdxiuLT 

 .and the elVei-t iiroduced when the goods 

 are icceixed and opened .are ^ecomlary 

 only to the goods themsel\e-». This i-^ 

 especially tre.e ot' llowers, wliiidi lend 

 thtMn-^el\o< to many pleasiiiLi ariiiugi' 

 iriiMit^ ;iiid condiiii.-it ions. 



Be Busy and Behave. 



After you liavi' followod mc thus far. 

 it seem-- nnnecessaiy foi- me to sav. 

 ' • r.e induct lions. ■ ■ 1 ha\i' never ,\et 

 licen ill a g i t'eiihou-e or tlower store 

 w hell' there w a> not some necessary 

 thing to In' done. The a ira ngeineiit 

 ot' the llowi'is ill the window^ and show 

 cases is a iie\ er end i ng study. It clem 

 oiistrates some ot' your aliility .as a 

 salesman. Sometimes on .account ot 

 their display. The llowers s(dl tliem- 



sehes, and you become only the ordc 

 ( lerk when the customer calls. Wliei 

 liusiiu'ss is slack ]n-(>pare for the rush 

 ami when the rush comes ymi will Im 

 ill better shape for it. 



\o matter what yoiii' conduct m.ay b, 

 outside of business, aim to have it per 

 feet during- business hours. Don't tall 

 loudly or use piofane lauguago. Don't 

 drink, don't cht>w, don't snmke — 1)0 a- 

 good as you know how. Vou are deal 

 ing- with all kinds of poojile, and mcri 

 trilles will ofttMi turn some jieople awa\ 

 who might otherwise become good CUs 

 toiners. He gentlemanly at ;ill time- 

 to \our eni]iloyei and t'ellow employee> 

 and rememlier that mere trilles maki 

 up lh(' gr.aiid ^iiin id' hum.an ex|ieri 

 eiice. l>e ''on your toes'' and on youi 

 good li(dia\ior at all tinu's, in order 

 to win tr;id(^ t'or vourself and your 

 house. 



In writing these thoughts. 1 h.axc in 

 tended them to apply to eNCiyoiie ii 

 the business connected in any way with 

 sidling goods, whi'ther em|doy(M' or em 

 pIoy(M\ whetluM' a greenliouseman Sidl- 

 ing all his sto< k himsidf or the pro- 

 )irietor ol' the largest store relying on 

 hi-, clerks. The g'r»'atest factor in 

 buihliiig up ;iny luisiiiess. Large oi 

 sin.all, is salesm.anship. If wo ilo not 

 sell the goods, we ibi not do th(> Imsi 

 iiess. .Vnd e\or\' lir.aiudi ot' the busi 

 ue>s should lie controlled by thi- 

 thought, that sati-<tied customers aii 

 the i^re.atest .asset an\ business t>\ ei 

 had.' 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



GROUCHINESS A LIABILITY. 



i;\eiytliing in .a lloiist's shop should 

 be li.ainionioiis. Th.at is a jdace where 

 one n.atiii.ally exjiects to lind tlu^ beau- 

 tiful. The better tlie shoji. the more 

 the store ,and its erjiiipment should hai'- 

 ninnize with the goods offered foi' sale. 

 • 'ourteoiis treatment of those ^\llo entei- 

 the stoie. by jiroprietor. s.alosmi'ii and 

 errand boy<. is essential to the ci(>;it- 

 ing of ;in ;itmos]ihore of h.ai'mony. 

 wliieh lau be felt by all who come into 

 the place. A grouidi breaks this h.ar- 

 nioiiy and tend- to ic|icd pro>perti\e 

 customers. 



I)ther things being eijiial. jieople will 

 <:o where they are treated courteou-ly. 

 They will often go out of their w.ay to 

 de;il with a nieiidi.ant who take-; a 

 kindly interi'st in their need- and trie- 

 to sati-fy tlio-e need- i;ithi'r than sell 

 -oiiiethiii::. Surly demeanor is out of 

 ].|;ice ill .any store and inimical to tbe 

 lie>t intere-t ot' the bu-iness. but in a 

 lloris.t"- slio|' it i- doubly harmful. A- 

 n singl(> instrument out of tune will 

 spoil the mo-t beautiful symphony, or 

 a single false -troke destroy wlint 

 would otherwi-e be a ni;isterpiece of 

 art. so a gromh will di-jiel the atmos- 

 ]iliere of li;irmotiy and beauty whiidi 

 should ].er\,ade all liitslj-chiss flori-ts' 

 shops. 



(tiK' wlifi is gidiichv by spell- is a- 

 bad for tile lill-ine-- ;i- the perjietlial 



grouch, for people do not rtdish being jirojirii'tor, so a grouch is a liability, 



treated with the utmost res]>ect on one To be continuously successful in busi- 



visit to a -tore and on the next as if ness, one must eliminate liabilities as 



lie weie a woian in the dust, .lust .-is far ;is jiossibb^ and add to one's asset?. 



truly as a wide nwake, attiuitixe. c(uir- 

 teoii- -ale-man is an ;is-et to ;> store 



R. B. :\r. 



A MEMPHIS 'WREATH. 



The accompanying illustration is re- 

 produced fiom a snajisliot ni.ado in the 

 Floue! Shop, the establishment of Mrs. 

 M. K. Irby .and Mis- Kate Harris, of 

 Memphis. These ladies ha\(' IxMui in 

 liii-iiies- tor about six ye.ars ami have 

 built up a large trade, turning out 

 excidlent work'. This \\ re.ath on easel 

 w.a- made ol' ro-es. mi hid- .and \;\lley 

 .and liioui^ht ■^•"iii to til.' i-a-li ie'.^i-ter. 



Wreath Designed by Mrs. M. E. Irby. 



MAKING A BRIDE'S BOUQUET. 



I'lea-e infoiiii me .ilintir thi' projic' 

 coii-truction of the bride's liou(|Uet. gi\' 

 ing direction- for the arrangement ot 

 the bou<|Uet' itself and al-o the -hower 

 effect. Is tlitMe .a frame for -udi bou 

 <|uets.' I'siially the v.alley and adiaii 

 turn ferns are -hurt stemmed ami difli 

 culty is found in forming tlu^ liigh cen 

 ter and the rounding effect so desired 

 llow niuih \, alley .and adiaiitnm wil 

 be needed for a boiiipiet with a to] 

 id rciim feieiice of nine iiudie-. and lio\^ 

 mmdi \alle\- .and fern foi" a -hower ii 

 propoi'tion .' .T. ( '. M. — Tex. 



■file number of \,alley reipiired t' 



