28 



The Florists' Rcvie^Xr 



Afbil 29, 1915. 



For PTHEBS' DHY-SPBilll! WEDDIIIIiii 



Anything and everything that the market affords in ' 

 both Cut Flowers and Qreens-- particularly choice 



ROSES - CARNATIONS - VALLEY - SWEET PEAS 



YOU CAN 



INCREASE YOUR PROFITS AND BUSINESS 

 BY SENDING YOUR ORDERS TO 



QUALITY 



SPEAKS 



LOUDER 



THAN 



PRICES 



J.A.BUDLONG 



82-86 E. Randolph Stroot, CHICAGO. 

 ROSES, VAUiET IMI WHOLESALE 



6R0WER Of 



CARNATIONS 



A Specialty 



cut FLOWERS 



PRICES 



AS 



LOW 



AS 



OTHERS 



Mention The Review when yon write. 



weeks ago, as the retailers hesitate to 

 assume the handling of a commodity 

 rendered ultra-perishable and not too 

 tempting in appearance. 



Carnations without number are in 

 the market, but only a small per cent 

 can make any pretense to being 

 classed as high grade. By far the 

 greater part of the receipts are soft, 

 smaller in flower and weak in stem. 

 Boses, with not the slightest tendency 

 to be scarce, are in much the same 

 form as carnations. The hot weather 

 has forced buds to open prematurely, 

 with small, soft blooms as the result. 

 There are some good Beauties in all 

 lengths. The condition of the bulbous 

 stock would be pathetic if it were not 

 for the fact that its season is prac- 

 tically at an end anyhow. Tulips come 

 into the market wide open and remain 

 there for the most part. Paper Whites 

 and jonquils fail to tempt the buyers, 

 and Easter lilies and callas have lost 

 their attraction. Sweet peas have, 

 perhaps, suffered more in quality and 

 price than have either carnations or 

 roses. There are many thousands of 

 them and, while they nearly all sell at 

 some price, the bulk of them are 

 cleared at what the buyers will pay. 

 Lilacs are coming into the market halt- 

 ingly, but even here the weather has 

 left its mark, for the stock looks un- 

 dersized and dull. Beauties, orchids 

 and smilax alone stand as, at least, 

 partial exceptions to the general rule. 

 Beauties of a standard grade sell well, 

 and smilax has no difficulty in finding 

 a ready market. Violets are gone, but 

 Spanish iris is here in quantity to take 

 its place. Snapdragon still is a glut. 



There is a bright side, however, to 

 even the present market conditions. 

 There must inevitably be a reaction — 

 a change for the better. All stock has 

 been prematurely forced into crop, 

 which just as surely is forcing it out 

 of crop; and to this there can be but 

 one result — a large decrease in supply 

 within a comparatively short time. 

 And add to this the fact that not a 

 few of the commission houses have al- 

 ready booked a large number of orders 

 for Memorial day. So after all, it is 

 only a matter of perspective. 



EASTER 

 LILIES 



FINE FRESH LILIES 

 Every Day in the Year 



Central Location 

 Quick Deliveries 



Can Bupply jobbers as well as 



retailers — large users please 



write. 

 We also have fine Adiantum 



Groweanum fronds, at $1.00 



per 100. 



HOFFMEISTER FLORAL CO. 



Lick Run, 



White St., CINCINNATI, OHIO 



Mention The RcTlew when yoa write. 



Flowers for Officials. 



The private office of Chicago's new 

 mayor, William Hale Thompson, was 

 •filled with flowers the morning of April 

 27. Aside from innumerable bouquets, 

 there were several huge designs, some 

 of them having figured in the parade 

 of the previous day. They were: An 

 American flag, made of red and white 

 carnations and violets; a horseshoe, 

 standing seven feet high, surmounted 

 by a train of white carnations and as- 

 paragus; a yacht, six feet long, of white 

 carnations and red roses; a steer made 

 of red and white carnations; the em- 

 blem of the Illinois Athletic Club, 

 made of red carnation^, daffodils, Span- 

 ish iris, and lilac; an immense star 

 with a glass eye in the center, from 

 the Chicago Association of Detective 



Bouquet Accessories 



Corcare Shields 

 Bouquet Holders 



Ties and Bows 

 Brides' Muffs 



WWIFRED 0WEN,*V^/5i'S5r^^' • 



Phone Kedzie 6238 



Mention The Rerlew when yon write. 



Sergeants, made of red, pink and white 

 carnations. 



A list of the flowers in the private 

 office of the new general superintendent 

 of police, Charles C. Healey, would re- 

 semble a list of the exhibits in a flower 

 show. There were fully twenty-five 

 vases of long-stemmed Beauties. On 

 the chief's desk was a large bunch of 

 White Killarney roses, a token of the 

 good wishes of the retiring chief, James 



