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28 



The Florists^ Review 



May 6, 1915. 



SNAPDRAGON 

 SPANISH IRIS 



You can -get what you want when you want it by placing your order with us. 



Sweet Peas 

 Stocks 



Carnations 

 Lilies 



Roses 

 Daisies 



Orchids Beauties 



Mignonette Greens 



Erne A Klingel 



30 E. Randolph St. 



li. D. Phone 



Randolph 6578 



Auto. 41-718 



CHICAGO 



AGENTS 



FOR 



TO-BAK-iNE 



Mention Tbe ReTlew wben yon write. 



may be predicated of Spanish iris, 

 mignonette and daisies, while Easter 

 lilies, callas, pansies and violets are 

 dead. Orchids are quite too patrician 

 ever to be in large demand, and at 

 present they hardly enter into a con- 

 sideration of the market. Sweet peas 

 are slowly retiring to the background. 

 The heat hastened the departure of the 

 winter bloomers, although quantities of 

 short-stemmed peas still are seen. The 

 spring bloomers are just coming in. 



Carnations, of course, have come into 

 their own with the approach of Moth- 

 ers' day. Practically all of the whole- 

 salers are booking advance orders of 

 more than respectable magnitude, and 

 from present indications it is safe to 

 say that the supply of carnations for 

 this holiday will not .be more than 

 enough to go around. The stiffening of 

 prices in this line has been commen- 

 surate with the increase in demand. 



With the removal of the abnormal 

 conditions that have weighed like an 

 incubus on the trade since Easter, 

 there is every reason to encourage the 

 belief that the improvement in market 

 conditions will continue without serious 

 interruption for, at least, a reasonable 

 length of time. 



Various Notes. 



A fire practically destroyed the fix- 

 tures and all of the stock in the store 

 of Daniel Branch, 313 East Fifty-first 

 street, April 30. Fortunately, the wind 

 was from the south and the flames were 

 carried away from the greenhouses, 

 which were uninjured. It is understood 

 that the present building is to be re- 

 moved and a new one erected, which 

 will be much longer and better equipped 

 for the florist's business. 



May 1, Mathias H. Mann made the 

 announcement that the firm of Zech & 

 Mann will not be changed because of 

 the sudden death of the senior partner, 

 recorded in this week's obituary col- 

 umn, but that the business will be con- 

 tinued under the management of 

 Aloyuus Zech, who has received a thor- 

 ough training in the trade, as he has 

 been his father's chief assistant for a 

 number of years. 



"If you look back to the days of 

 the bicycle craze," says P. M. Brod- 



EASTER 

 LILIES 



FINE FRESH LILIES 

 Every Day in the Year 



Central Location 

 Quick Deliveries 



Can supply jobbers as well as 

 retailers — large users please 

 write. 



We also have fine Adiantum 

 Croweanum fronds, at $1.00 

 per 100. 



HOFFMEISTER FLORAL CO. 



Lick Run, 



Whits SL, CINCINNATI, OHIO 



Mention The Berlew when jon write. 



beck, "you will recall that the arrival 

 of outdoor weather was bad for the 

 flower business. It's more or less the 

 same way today with the automobile." 



The season's first two bunches of 

 peonies were received by Kennicott 

 Bros. Co., from Spaulding & Son, ViUa 

 Ridge, April 30. 



Kyle & Foerster will use artificial re- 

 frigeration in their new establishment 

 and have ordered equipment from 

 Kroeschell Bros. Ice Machine Co. This 

 makes the fourth wholesaler in Chicago 

 to install artificial refrigeration and it 

 is the third order the Kroeschell con- 

 cern has obtained in this trade in the 

 last six weeks. 



The Meyer & Dramm establishment, 

 at Elmhurst, built last season, is to be 

 doubled in size this summer. Material 

 is on the place and work is under way 



Bouquet Accessories 



Coraare Shieldc 

 Bouqaet Holders 



Ties and Bows 

 Brides' Mutts 



Phone Kedzie 6288 



Mention Ths Hgvlaw when jon write. 



on two houses, each 42x400, to bo 

 planted to roses. 



At Maywood Weiss & Meyer Co. is 

 cutting perhaps the finest Beauty crop 

 in the history of the concern. The 

 plants were benched last fall, too late 

 to do anything during the winter ex- 

 cept to gather strength for a big spring 

 crop. 



One of the interesting facts of the 

 business is that Emil Beichling has 



