74 



The Florists' Review 



Max 6, 1915. 



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Pacific Coast Department 



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CALIFORNIA IN FEBRUARY. 



The midwinter scene in southern 

 California shown in the accompanying 

 illustration is the nearest approach in 

 appearance to a field of snow that this 

 locality ever experiences. It is a 4-acre 

 field of Purity freesias, which were 

 grown by Mr. and Mrs. ' James H. 



Gladioli are doing fairly well. The ex- 

 cessive cut of Easter lilies is about 

 cleaned up anil there are few spirasas 

 left. Offerings of valley are still light. 

 There is an abundance of excellent 

 Cattleya Mossiae and plenty of nice 

 gardenias, but the demand for all high- 

 priced stock is limited, Violets are 



Four Acres of Freesia Purity Near Veoturat Cal., In February. 



Bays, in Ventura county, near the city 

 of Ventura. 



Several seed and bulb growers are 

 located in this section, and some of the 

 finest petunia seed in the world is pro- 

 duced here. Sweet pea, Coba?a scan- 

 dens, sniilax and many other varieties 

 of seed are largely grown here for the 

 wholesale trade. White and yellow 

 callas, poinsettias, heliotropes and many 

 more tender plants and bulbs are also 

 grown in this district. 



SAN FRANCISCO. 



The Market. 



The demand for cut flowers is about 

 up to the recent average, neither spe- 

 cial orders nor counter trade being 

 anything to boast of. To one who is 

 much about town, it appears that flow- 

 ers are being regularly used in busi- 

 ness offices, etc., to a larger extent 

 than ever before. The example set by 

 a few large concerns has been taken 

 up by the papers and is gaining great 

 popularity, but the retail florists get 

 little benefit from the movement, as 

 most of the buying is done from street 

 venders. In fact, this new outlet does 

 not even seem to help the wholesale 

 market out-.greatl3', as the daily offer- 

 ings exceed the demand in nearly all 

 lines. As to the stock offered, there 

 is not much new to report. Carnations, 

 sweet peas, and German and Spanish 

 iris are all fine, in heavy supply and 

 cheap, and are almost crowding other 

 goods out of the market. Roses in 

 •general move slowly, except Cecile 

 Brunners, which remain popular, 

 though all varieties are fine. Peonies 

 are getting better all the time, and the 

 larger stores are using a good many. 



scarce. A few good daffodils and nar- 

 cissi are still arriving from distant 

 points and an occasional bunch of 

 tulips is seen, but such goods are 

 scarce. Exposition requirements have 

 caused a steady drain on the supply of 

 palms and ferns for man\' months, and 

 stocks in marketable shape are rather 

 low at present. 



Various Notes. 



Pelicano, Rossi & Co. have just re- 

 ceived a large shipment of baskets. 



Podesta & Baldocchi made a nice 

 showing of Irish Elegance roses last 

 week. 



A. O. Stein, on Sutter street, is still 

 keeping; busy with special decorations 

 at the exposition. 



C. W. Ward, of Queens, N. Y., was 

 in San Francisco a few days ago, ac- 

 companied by his daughter, and made 

 arrangements to occupy a large space 

 in the convention garden. He is now 

 in Humboldt county, where he has a 

 large nursery. 



The United Flower & Supply Co. has 

 been incorporated in San Francisco, 

 with a capital stock of $10,000, by 

 I. Adachi, H. T. Oichi, T. Masunda and 

 others. The new corporation was or- 

 ganized to take over the shipping de- 

 partment of the California Flower 

 Market, at 448 Bush street, and is 

 controlled by the same interests. S. T. 

 Beatie, who has been sales-manager 

 for the California Flower Market, cov- 

 ering its outside territory, continues 

 in the same capacity with the United 

 Flower & Supply Co. and will also be 

 associated with the Flower Market in 

 an advisory capacity. Mr. Beatie says 

 the Flower Market this year controls 

 the cut from 2,000,000 chrysanthemums, 

 and with the shipping business han- 

 dled by the new company, expects to 

 sell them all. The new shipping com- 

 pany will also handle violets exten- 

 sively. 



The committee in charge of the 

 preparations for the fall flower show, 

 or chrysanthemum show, to be held 

 under the auspices of the Pacific Coast 

 Horticultural Society, in conjunction 

 with the Chrysanthemum Society of 

 America and the Panama-Pacific ex- 

 position, has its prize list about made 

 up and will have it printed in a few 

 days. The show is, of course, not lim- 

 ited to chrysanthemums, and it ia be- 

 lieved that a large number of exhibi- 

 tors will participate. There are a 



CHRYSANTHEHUNS 



MONEY-MAKERS 

 FOR 1915 



Chieftain, pink per 100, $4.00 



Improved Bonnaffon, yellow 



Wm. Turner, white 



Chas. Razer, white 



MeDsa, white sIdrIc 



Golden Mensa, yellow 



Send for price list of Exhibition, Commercial, Anemone, Pompon, Single and Hardy 



varieiies. 



L. A. FLORAL CO. 



MAKES A SPECIALTY OF LONG 

 DISTANCE SHIPPING 



112 Winston St., Los Angeles, Cal. 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES 



CAL. 



