32 



The Florists' Review 



Mat 18. 1015. 



(I 



Estobllahed, 1897, by G. L. GRANT, 



Pnblished every Thursday by 

 Thb Florists' Publishing Ck)., 



630-660 Oaxton BulIdlDgr, 



SOB South Dearborn St.,Ohlcaso. 



Tele., Wabaah 8196. 



Regrlstered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 8. 1891. at the post-office at Ohl- 

 ca^o. 111., under the Act of Mansh 



3, 1879. 



-Subscription price, 11.00 a year. 



nPo Canada, $2.00; to Europe, $3.00. 



Advertising rates quoted upon 



request. Only strictly trade ad- 



T«rtlslnc acoepted. 



n 



NOTICE. 



It U impossible to guarantoo 

 eh* insertion, discontinuance 

 «r alteration of any adTertise* 

 ment unless instructions are 

 fl^ceirecl by 



6 P. M. TUESDAY. 



SOOIETT OF AltEBIOAK FL0BI8TS. 

 Inoorporated by Act of CoBgreu, March 4, 1901. 



oncers for 1915: President, Patrick Welch, 

 Boston; Tlce-president, Daniel MacRorte, San 

 Vranclsco; secretary, John Young, 63 W. 28th 

 St., New York City; treasorer, W. F. Kastlng, 

 Baffalo. 



Thlrty-flrat annual convention, San Francisco, 

 Oal.. August 17 to 20, 1915. 



RESULTS. 



We give them. You get them. 



We both have them. 



Let the seller ask himself, "Is it 

 good!" Never add "enough." 



Snapdragon as a cut flower has not 

 Bold so well this season as last, but, for 

 that matter, what flower hasf 



Florists who have trouble with root- 

 knot will find of value the recent bulletin 

 of the United States Department of 

 Agriculture on "The Control of Eoot- 

 knot." 



Beyond question, the highest of the 

 many compliments that have been paid 

 the eflSciency of Classified Ad Section of 

 The Review is to be found in the num- 

 ber of publications that have attempted 

 to imitate the department. 



There is much complaint from peony 

 growers just south of the Ohio river that 

 tiie buds are blasted; most of the 

 growers say they will not get more than 

 half a crop of flowers. The trouble is 

 laid to climatic conditions. 



The unqualified success of Mothers' 

 day should inspire the trade with fresh 

 enthusiasm for Memorial day. May 30 

 can be made to produce a new record 

 again this year, but it is up to the retail 

 department of the trade to do it. 



According to those who make a busi- 

 ness of growing young stock for the 

 trade, Richmond rose is being planted 

 far less numerously this year than previ- 

 ously. Propagators who are weH cleaned 

 out of other varieties report consider- 

 able surplus of Richmond plants.' Hadley 

 •also has failed to sell, but this was not 

 unexpected. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



THREE years. 



Vorkeller, Charles, South Bethlehem, Pa. 

 Krebs, H. E. & C. W., Cedar Rapids, la. 

 Sinclair, M., Highland Park, 111. 



TWO YEARS. 



Lewis, E. H., Dunkirk, O. 

 Keichert, A. J.. Buffalo, N. Y. 

 Catanese, W. H., Norristown, Pa. 

 Schultx, Paul E., Vlncennes, Ind. 



The Review stops coming when the 



subscription runs out. The green notice 



with the last copy tells the story ;^ no 



bills are run up; no duns sent. 



those of last year. In other words, 

 the outlook is for a record-breaking 

 wheat crop in the United States in 1915. 



MOTHERS' DAY STILL GBOWINa. 



Mothers' day made another fine 

 growth this year; indeed, conditions 

 were such that in a good many places 

 it was impossible to supply all the flow- 

 ers that were called for. Had it not 

 been for the vagaries of the weather 

 the business would have been much 

 greater than it was. Where cold 

 weather followed high heat, crops were 

 checked to the point where flowers that 

 had been a glut turned positively 

 scarce. It was not favorable to the 

 success of the day in its broader as- 

 pects — the event is not yet firmly 

 enough established as a special flower 

 day — a plentiful supply and moderate 

 prices are to be wished. 



But it is quite plain Mothers' day 

 still is increasing in importance to the 

 trade. It counted this year with flo- 

 rists with whom it never before has 

 counted, because hundreds who hereto- 

 fore had done nothing to help the day 

 along, this season put their shoulders to 

 the wheel with the pioneers. It was 

 advertising that did it. 



BIG CROPS AGAIN IN SIGHT. 



The prosperity of the trade in the 

 west seems again to be assured by the 

 government crop report issued last 

 week. With a big yield of wheat and 

 a certainty of prices above the average, 

 florists in the middle west may fairly 

 feel sure of another good year. 



The condition of winter wheat May 

 1 was 92.9, as against 88.8 a month ago. 

 The abandonment was only 2.7 per cent, 

 as against 3.1 per cent last year, and 

 in acreage was 1,094,000, against 1,119,- 

 000. The government estimates the 

 winter wheat crop at 693,000,000 bush- 

 els, as compared with 619,000,000 bush- 

 els unoflBcially estimated by the Depart- 

 ment of Agriculture a month ago. The 

 crop harvested in 1914 was 685,000,000 

 bushels. 



If the present promise is maintained, 

 that is, allowing for an average season 

 of crop and weather conditions, it will 

 require but 198,000,000 bushels of 

 spring wheat to make a total crop equal 

 to last year's. The 1914 spring wheat 

 crop was only 206,000,000 bushels, as 

 against 240,000,000 in 1913 and the rec- 

 ord crop of 330,000,000 in 1912, But 

 spring wheat sowing is farther ad- 

 vanced than last year and the acreage 

 will be larger, while soil and moisture 

 <5onditions are all that can be desired, 

 so that it will require serious condi- 

 tions of drought or plant disease to 

 bring spring wheat crop prospects below 



NEXT WEEK'S WEATHER. 



► Weather forecast, issued by 

 the U. S. Weather Bureau, 

 Washington, D. C, for the 

 week beginning Wednesday, 

 May 12, 1915: 



For the Upper Mississippi 

 Valley and Plains States — Gen- 

 erally fair weather is indi- 

 cated during the week, except 

 that local showers are indicated early 

 in the week over the extreme north- 

 west. Temperatures will be moderate, 

 with a rise Wednesday over the ex- 

 treme northwest. 



For the Region of the Great Lakes — 

 Showers Wedwaaday will be followed by 

 generally fair >weather during the re- 

 mainder of the week, without tempera- 

 ture changes of consequence. 



For the Ohio Valley and Tennessee — 

 The weather will b6 unsettled Wednes- 

 day over the eastern portion, but prob- 

 ably without rain of much consequence, 

 and generally fair weather is indicated 

 during the w^ek, with seasonable tem- 

 peratures. 



For South Atlantic and East Gulf 

 States — There will be rain Wednesday 

 in the South Atlantic states, but other- 

 wise, fair weather will prevail during 

 the week. Temperatures will rise Thurs- 

 day and will be about normal there- 

 after. 



For the West Gulf States — There are 

 no present indications of r^in of con- 

 sequence during the week, and tempera- 

 tures will be seasonable. 



EAST OB WEST. 



East or west, it's all the same; the 

 trade uses The Review as its buying 

 directory. As was said by Clarence L. 

 Spahr, Tarentum, Pa., "Anything I 

 need I can find among Review adver- 

 tisers." This is the other side of the 

 story: 



We have more orders for salvia than we can 

 fill. — Sunanton & Pence. Falls City, Neb., Kay 8, 

 1916, 



I received orders from as far west as Salt Lake 

 City and as far south as Birmingham, Ala., as 

 the result of a classified ad in The Review. — 

 H. F. Gilbert, April 25, 1915. 



I thank you for such good results as The Re- 

 view gives; it cleaned up all my surplus stock. 

 I found the trade obtained through The Review 

 very hMiest people to deal with and I hope that 

 when I get my new house done I shall be in a 

 position to become a regular advertiser in The 

 bevlew. — Charles Taynor, New Carlisle, 0., May 

 6, 1916, 



CHIOAGO. 



The Market. 



Mothers' day was an unqualified suc- 

 cess from every point of view. Carna- 

 tions cleared with a rapidity that was 

 amazing. Most of them sold for the 

 regularly quoted Mothers' day prices, 

 but in some instances belated buyers 

 were conipelled to go the round of the 

 entire market to get the desired 

 quantity, and in their dire need of- 

 fered much more than the market 

 price. In some cases they got what 

 they wanted and paid accordingly. 

 The demand for white carnations was 

 so touch greater than for colored, and 

 the supply of the former was so much 

 too short that several wholesalers 

 stipulated in filling orders that the 

 buyer would have to take two colored 

 carnations to one white. Roses were 

 second only in demand to carnations. 



