24 



The Florists' Review 



May 13. 1915. 



BEAUTIES 



FINEST IN THE MARKET, ALL LENGTHS 



PEONIES, 



PINK AND 

 WHITE 



Fancy, $8.00 to $10.C0per 100; medium, $6.00; short, $4.00. 



DAISIES-White and Yellow CARNATIONS-all colors 



SWEET PEAS, VALLEY, ROSES-all varieties 



GREENS AT MARKET PRICES 



A. L. VAUGHAN 



(NOT INC.) 



161 N. Wabash Ave., hclephonks:] 



(NOT INC.) 



Central 8571 



TBLEPHONBSH ** 2572 



Auto. 48-784 



& CO. 



Chicago 



Mentlnn Th# Rerlew wh<>n too write. 



Beauties of good quality were scarce 

 and were taken ofiE the market almost 

 as soon as they appeared. Richmond, 

 also, could not be found in sufficient 

 numbers to satisfy the demand. Valley 

 and sweet peas, especially white, sold 

 well. Mignonette, Spanish iris, stocks 

 and pansies were in only fair demand. 

 The call for Easter lilies was quite in- 

 different, and that for callas was al- 

 most mute. When the Mothers' day 

 rush was over, snapdragons and daisies 

 were numbered among those that did 

 not move so well. All these statements, 

 however, are comparative. Everything 

 moved, but in varying degrees of 

 speed. Greens alone were undisturbed 

 by the general tumult. 



The volume of business handled, the 

 number and size of shipments, the rush 

 of telephone and telegraph orders May 

 6, 7 and 8 was the greatest in the re- 

 cent history of the trade. It is prob- 

 able that the local retailers looked for. 

 a repetition of the conditions that gov- 

 erned the market Christma? and 

 Easter, when to buy at one's own fig- 

 ure was more the rule than the excep- 

 tion. If so, they were most grievously 

 disappointed. As recently as two weeks 

 ago nothing could be moved at a 

 proper price and stock was an ever 

 increasing burden. Last week almost 

 everything cleared at excellent prices 

 soon after reaching the market and 

 stock was decidedly short. These two 

 effects have their origin in the same 

 cause — the unprecedented heat in 

 April. Then, it forced every half de- 

 veloped bud to open far in advance 

 of its appointed time. Last week, as 

 a result, there were few buds to open. 

 Scarcity always creates a demand. 

 When the public sees any commodity 

 fading from its sight, there is always 

 a clamor. And even if this clamor can- 

 not be altogether satisfied, it .is a com- 

 forting assurance that the buyer has 

 been galvanized into some sort of 

 action. 



The last week has taught its lesson. 

 It has convinced the thinkers that 

 Mothers' day is destined to be the 

 greatest flower day in the calendar. 

 All the interests of the day center in 

 the giving of flowers, not by ones and 

 twos as formerly, but by the box. This 



EASTER 

 LILIES 



FINE FRESH LILIES 

 Every Day in the Year 



central Location 

 Quick Deliveries 



Can supply jobbers as well as 

 retailers — large users please 

 write. 



We also have fine Adiantum 

 Croweanum froncis, at $1.00 

 per 100. 



HOFFMErSTER FLORAL CO. 



Lick Run, 



White SL, CINCINNATI, OHIO 



