32 



The Florists' Review 



May 13. 1915. 



CORNFLOWERS 



Double blue, fine 

 large flowers, in 

 most any quantity. 



THE no HIESSEN CO. 



WHOLKSALI FLORISTS 



12th and Race Sts., rHILADELPIDA,rA. 



BALTIMORE. MD. WASHINGTON, D. C. 



Our Local 

 Peonies 



are teady 



$6.00—18.00 



per 100 



WE LOOK FOR AN AMPLE SUPPLY OF 



Cut Flowers for Decoration Day 



Beauties 



$1.00—13.00 dozen 



When you buy our Beauties 

 you have the assurance of get- 

 ting Philadelphia's Best Beau- 

 ties, Let us supply you. In 

 quantity they will be billed at a 

 special price. 



The Btock will be of the usual good 

 quality, as good as you can expect at 

 this time of the year. Do not delay or- 

 dering until the last moment. 



You will do as much and more business 

 this year and should provide accordingly. 



We will be well supplied with 



Local Peonies 



Roses Carnations 



Cornflowers Gladiolus Snapdragon 



and a full line of Miscellaneous Stock for 

 Bouquet- work. 



Carnations 



$2.00—13.00 per 100 



Nothins villi increase your 

 sales of Carnations more than a 

 good grade of stock. We know 

 ours will give satisfaction, but at 

 this time of the year we adv se 

 you to bay the best. 



NEW DAGGER FERN8-$2.50 PER 1000 



Extra long^— the kind you cannot buy elsewhere 



MentloB The BaTlwr whan yoa wrif. 



FHILADEIfHIA. 



The Market. 



Mothers' day was the event of the 

 week ending May 12. It came on Sun- 

 day, May 9, and its coming was fore- 

 shadowed for days in advance. The 

 wholesalers drew on all available 

 sources of supply for miles and miles 

 atound to get white carnations. Au 

 immense number was secured that 

 brought from $6 to $8 per hundred, 

 just a few $10 per hundred. "White 

 Perfection, White Enchantress and 

 Matchless were the leading varieties. 

 Boston Market and Alma Ward brought 

 from $4 to $6 per hundred, while poor 

 whites were sold as low as $2 per hun- 

 dred. Despite the immense number of 

 white carnations, there were not enough 

 to satisfy the demand, even at the high 

 prices. Colored varieties, when well 

 grown, brought $3 and $4 per hundred. 

 The rest of the market became firmer 

 under the influence of the Mothers' 

 day demand. White roses, particularly 

 the shorter grades, advanced in price. 

 Snapdragon, Easter lilies, callas, 

 gladioli and other showy flowers 

 found a market at fair prices, some- 

 thing that was lacking the week before. 



To return to Mothers' day business, 

 many of the wholesale houses report 

 that it was solely local, while others 

 assert that the shipping demand, par- 

 ticularly in the smaller towns, formed 

 a good portion of the business. All the 

 houses agreed that Mothers' day is not 

 a fashionable holiday. The classes do 

 not express their sentiment in this way; 

 the masses do; with them the custom 

 is growing. This is shown by the fact 

 that the chief demand does not come 

 from the stores in the heart of the city, 

 but from the curbstone merchants 

 there, while the stores that do call for 

 flowers for Mothers' day are widely 



BERGER BROS. 



CARNATIONS 



FINE STOCK IN ALL COLORS IN QUANTITY 



We offer as specialties our fine ex- 

 tra select Valley, Sweet Peas, 

 Snapdragon, Gladiolus Holland- 

 ia, orange; also Baby Gladiolus, 

 Spanish Iris and Greens. 



WE WILL DO OUR BEST TO PLEASE YOU 



1225 RACE ST. PHILADELPHIA 



Mentton Tbe RctIcw when yon write. 



scattered throughout the suburbs. The 

 demand is first for white carnations, 

 then for all other flowers. It is di- 

 vided among boxes of loose flowers, 

 baskets and flowers for wearing in the 

 street. 



Local peonies have made their ap- 

 pearance, Pseonia oflScinalis, the red 

 variety, first as usual. Smilax is 

 scarce. Spanish iris appears less plen- 

 tiful; outdoor German iris has come. 

 The long-stemmed, showy gladiolus is 



arriving in considerable numbers. Out- 

 door lilac is over except the Persian. 

 Sweet peas are on the back track pend- 

 ing the arrival of new-crop outdoor 

 stock; there still are good peas to be 

 had, but they are less plentiful and are 

 far outnumbered by the poor flowers 

 on short stems. 



Taken all in all, while not wholly 

 satisfactory, the market is in better 

 shape than at any time since that un- 

 •happy Saturday before Easter. 



