u 



The Florists' Review 



Mat 13. 1915. 



12 



PAGES OF BETAILEBS' CASDS 



TMs department for the cards of 

 Leading Betail Florists — ^tliose flo- 

 rists who have the facilities for filling 

 the orders sent them by other florists — 

 has made possible the recent rapid de- 

 velopment of this branch of the busi- 

 ness, a branch of the trade now estab- 

 lished for all time and so helpful that 

 its volume will keep on increasing for 

 many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let 

 yowc customers know youj 

 can perform this service I 

 for them. To receive your| 

 share — well, The Beview's department 

 for Betailers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion. 



Why not send your order today — now 

 — before you forget it? 



..^orist... 



Soyk Ml /Bnllaid Bfct. 



SLlMriStAOn September 5, 1914 < 



Florlate' Review, 

 Chicago, 111. 



Oentlemen:- .. . 



During the SIX MONTHS from Uaroh 4 to September 4 

 I have received from other Floriate, by mail, telegraph or 

 cable, orders to the amount of §51:^.35 ae a result of my ad- 

 vertisement in the Retailers' department of The Review. With 

 the allowance to senders the record for SIX MOKTmS Is; ' , 



Value of orders received $513.35 



Less 30% allowed senders 108.60 



Net value of orders for SIX MONTHS-- 410.65 



It should be noted that this showing covers the 

 DULL SUMMER MONTHS, when any addition to a Florists 's busi- 

 ness is decidedly welcome. 



Retail Florists not advertising in The Review 

 should profit by this letter. 



Keepectf/ 



A^ 



Orders for TEXAS 



THE 



FLORIST 



KERR 



HOUSTON, TEXAS 



Member Florigts' Telegraph Delivery 



HOUSTON. TEXAS 



^^Forestdale'' 



The Flower Shop 



S«v«n Entries — Flv« Prlz«s 



rORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telegraph Delivery. 



Lang Floral & Nursery Co., ?S1!' 



Write or wire headquarters for flowers for Texas, 

 Oklahoma, Louisiana, New Mexico. No orders too 

 large, none too small. 



TEXAS 



Dallas Floral Co. 



DALLAS, TEX. 



H. F. GREVK, Prop. 



?™«"Kro^«™:DENTON, TEX. 



Careful attention to packing for deliveries to 

 all Southern and Middle States. 



EL PASO, TEXAS 



POTTER FLORAL CO. 



Members Florists' Telegraph Delivery Ass'n. 



STATE NURSERY CO. iHU, 



156,000 BQ. ft. oi glass 

 at year service 



HELENA, NOFiTANA 



TOLEDO, O. 



The Market. 



Mothers' day proved to be a grand 

 success this year and better results 

 were realized than ever before. Cut 

 flowers were plentiful, considering the 

 weather prevailing during the last two 

 weeks. Roses and carnations were in 

 fine shape and the cut was good. With 

 long stems and good flowers, they 

 helped to increase the sales by their 

 excellent appearance. Sweet peas were 

 in fine crop and brought good returns. 

 Mignonette, daisies and snapdragons 

 also found favor with the people. 



All florists in the city were well 

 pleased with the outcome and seem to 

 have renewed confidence in trying to 

 boost Memorial day, so as to make that 

 day more of a success than ever. The 

 leading florists of the city, both retail 

 and wholesale, had a joint meeting to 

 consider Mothers' day advertising, with 

 Mr. Kneisel, the publicity man of the 

 Florists ' -Club, as the chairman, and 

 resolved to have a large cooperative ad 

 in the daily papers, the results from 

 which were greatly felt by all. The 

 demand for white flowers was done 

 away with to a great extent, as a result 

 of the ad, which read as to this, "For 

 Mother's memory, flowers white; for 

 mothers living, flowers bright." Eoses, 

 tulips and sweet peas found about as 

 good a sale as did the carnations. An- 

 other item that amounted to no trivial 

 importance was the sale of blooming 

 plants and baskets. Many people have 

 come to the conclusion that if a plant 

 is sent instead of cut flowers, the re- 

 cipient will have more pleasure in car- 

 ing for the plant for some time than 

 by having an exquisite bouquet for a 

 few days. Hydrangeas, marguerites. 



MT. CLEMENS, MICH. 



Rock Garden GreenhoiBes 



AUG. VON BOKSXUIGKR 



NORTH GRATIOT AVENUE 



Member of the Florists' Telegnph Delivery 



scHRoer^ 



•^ 56 Broadway • 



DETROIT 



MICHIGAN 



John Breitmeyer's Sons 



Ctrner Broadway and Gratiot Ave., 



DETROIT, MICH. 



Member Florists' Telegraph Delivery Ass'n. 

 J. B QOETZ SONS 



SAGINAW, MICH. 



or any City in Michigan. 



||||r»HI#IAN ORDERS wUl be car» 

 •▼■■^■■■^**r^ fully cared for by 



HENRY SMITH 



Wholesale and RetaU Florist of QRAHP KAPIPt 



BAniE CREEK. MICHIGAN 



8. W. COGGAN, Florist 

 11 WKST MAIM STWIET 



Member Florista' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L B«b niral C»., Albert^ochelon. ,53 ^^ 5j^ 



