66 



The Florists' Review 



May 13. 1915. 



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LOS ANGELES. 



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The Market. 



Fiesta week, of course, called for an 

 immense quantity of outdoor flowers 

 and greens, but, outside of this, busi- 

 ness has been by no means good — not 

 so good as the normal for this season 

 of the year. Funeral work has been 

 fairly plentiful and has helped out con- 

 siderably, but this has not prevented 

 stock from piling up to some extent 

 in the wholesale houses. 



Everything in the way of flowers is 

 plentiful and good, but the demand is 

 trifling and the dreary weather has put 

 a damper on business generally. The 

 rains have been much heavier than vis- 

 ual for late April and early May, and 

 frost was reported from several locali- 

 ties in the early morning of May day, 

 a most unusual occurrence here. East- 

 erners are fond of chaffing Los Angeles 

 people on account of the large amount 

 of "unusual" weather we get here, 

 but there is surely reason for the term 

 this year. Truck growers have suf- 

 fered considerable losses in peppers, 

 eggplants and other tender crops, as 

 the cold nights and heavy, beating rains 

 proved too much for the young plants 

 raised under glass. It looks at pres- 

 ent as i< there would be an unusual de- 

 mand for late plants of all kinds this 

 season. 



Various Notes. 



Reports from San Diego show that 

 business has had a considerably better 

 tone in the last few weeks. The num- 

 ber of visitors to the exposition is said 

 to be steadily increasing as the season 

 advances, while the horticultural fea- 

 tures are approaching the height of 

 their beauty. 



Wallace Boyd, for many years in the 

 employ of O. C. Saakes, of West 

 Fourth street, has left for Honolulu. 

 While Mr. Boyd had hosts of friends 

 in the city and will be greatly missed, 

 all unite in wishing him the best of 

 success in his new sphere of action. 



Fred Sperry, of the L. A. Floral Co., 

 reports a large demand for all classes 

 of greens for the floats at the fiesta. 

 Business in the better kinds of com- 

 mercial chrysanthemums has also been 

 excellent. 



Murata & Co. sold over 100,000 car- \ 

 nations for the making of floats for the 

 fiesta, but the next day the store was 

 well filled with superb stock, showing 

 the pulling power of this well man- 

 aged organization. 



The almost continuous rains of the 

 last two weeks made everyone anxious 

 .as to the outcome of the floral parade 

 in the fiesta, scheduled for May 3. But 

 the day opened brightly and every- 

 thing passed off without a hitch. 

 Among the most interesting features 

 of the parade were the decorated floats 

 by local municipalities, and here the 

 prizes went, in the order named, to 

 Pasadena, Long Beach, Santa Ana, 

 Huntington Park, Montebello, Ingle- 

 wood, Monrovia, Burbank, Azusa and 

 Glondale. The Pasadena float repre- 

 sented a scene from "A Midsummer 

 Night's Dream," beautiful girls being 

 chosen for the characters in this fairy- 

 land tale, and placed under bowers made 



of myriads of carnations and roses. 

 Long Beach put up a float of immense 

 floral sea shells, which opened and 

 closed at will, disclosing charming 

 young ladies, one in each. Santa Ana 

 put up a locomotive in red carnations, 

 with the legend, "Santa Ana next 

 stop." A bungalow roofed with calla 

 lilies was the Huntington Park exhibit. 

 The Montebello float consisted of a per- 

 gola over which were festooned 20,000 

 Cecile Brunner roses, all gathered 

 from Montebello gardens. The Azusa 

 float was a miniature orange grove, 

 with a bungalow and dwarf orange 

 trees full of fruit. In the business 

 floats Howard & Smith won first place 

 with a gorgeous arrangement of showy 

 and first-class stock, Staiger & Mund- 

 wiler being second. When it is con- 

 sidered that the rain poured down all 

 day on Sunday, necessitating the flow- 

 ers being gathered wet and handled in 

 this condition, the turnout was re- 

 markably good and it was the univer- 

 sal opinion that there had never been 

 in this or any other town such a won- 

 derful display. 



The Germain Seed & Plant Co. has 

 been handling great quantities of 

 pansies, the demand for which has held 

 up well. Brought in daily by the thou- 

 sands from the nursery on the Whittier 

 road, they clean up well. The demand 

 for certain lines of bedding stock has 

 also been heavy, notably for gazanias, 

 petunias and Centaurea candidissima. 

 Marc Germain left May 5 for a busi- 

 ness trip through Imperial valley. 



Dan Stathatos has moved into the 

 basement formerly occupied by the late 

 ^Imo Meserve and later by the Los 

 Angeles Flower Market. Mr. Stathatos 

 has had the large room fitted up with 

 icebox and other fixtures and it looks 

 well. He has always handled large 

 quantities of stock and it looks as 

 though he will handle more from now 

 on. 



G. RoUieri, of the California Ever- 

 green Co., has just returned from a 

 business trip to San Francisco. 



The May meeting of the Los Angeles 



Horticultural Society was postponed 

 one day on account of an election and 

 was held in Kruckeberg's hall, May 5. 

 There was a large attendance to hear 

 James McGillivray give his lecture on 

 gardening, which, though short, was 

 excellent and led to an interesting dis- 

 cussion. Everyone was glad to see 

 Secretary Hal Kruckeberg back after 

 his illness and a most enjoyable meet- 

 ing was had. J. Dieterich, as chair- 

 man of the picnic committee, reported' 

 that the park authorities had sanc- 

 tioned the use of Grifl&th park for the 

 purpose, and the form of the outing 

 will probably be an automobile ride 

 through this grand mountain park and 

 thence to Hollywood. The flowers on 

 the table were some magnificent Span- 

 ish iris and good sweet-williams and an- 

 tirrhinums from W. W. Felgate, of 

 Sierra Madre, and a bouquet of native 

 subjects brought by Mrs. Belle Miller^ 

 of La Crescenta. The next meeting 

 night will be wild flower night and it 

 is hoped that Theodore Payne, our ex- 

 president, will be present to expatiate 

 on the beauties of this class of flowers.^ 



H. R. Richards. 



SAN FRANCISCO. 



The Market. 



Retail trade was stimulated only 

 slightly by Mothers' day. There seem 

 to be few people here who think of the 

 occasion unless their attention is es- 

 pecially called to it, and while some 

 individuals have done a little advertis- 

 ing, there has been nothing like the con- 

 certed campaign that is conducted in 

 some eastern cities. Business, however^ 

 has been comparatively good at the 

 larger establishments, with numerous 

 orders for social functions and a few 

 large decorations. April closed with a 

 3-day wind, the worst of the season,^ 

 followed by several days of heavy 

 showers, and considerable damage was 

 done to outdoor stock. Peonies seem 

 to have suffered the worst, and present 

 offerings are light, though more are ex- 

 pected soon. Tne supply of carnations 



Asparagus Plumosus Nanus 



Grand 2i2-inch stock,, heavy and clean, 

 $10.00 per XOOO, for cash with order. 



L. A. FLORAL CO. 



1 



MAKIS A SPECIALTY OF LONQ 

 DISTANCK SHIPPING 



112 WINSTON STREET, 



LOS ANGELES. CAL. 



I 



S. MURATA & CO. 



WHOLESALE FLORISTS AND SUPPLIES 



LOS ANGELES CAL. 



