24 



The Florists' Review 



MA.T 20, 1»15. 



rugated paper wreath boxes received 

 the other day by Penn. Each load con- 

 tained 105 bundles, and each bundle 

 contained twenty boxes, or a total of 

 4,200 boxes. Penn expects to need this. 

 at Memorial day for artificial wreaths 

 alone. 



With one store selling so many, you 

 can imagine what the sales for all 

 Boston must be. 



Competition. 



Competition has begun to affect the 

 business. There always are those who 

 are in a great hurry to get business 

 and who can see no way to get quick 

 results except to cut prices. One Boston 

 retailer last season advertised his Me- 

 morial day wreaths at 98 cents. And 

 the size of the business has become 

 such as to arouse the acquisitive spirit 



WREATHS 



for Memorial Day 



Quality, reputation, originality as repre- 

 sented bv the name "Newman" is the 

 reason why you will find greater satisfac- 

 tion and ^vahie In our designs ^ « Cf% 



^^/ ' 'jl* " *V ' *•"• "' 



JMEWMAN 

 • IllandSONS 

 24 Tremont Street 



A Striking Bottonian DitpUy. 



dislike for the method or doubt of the 

 ultimate benefit. 



The Prices. 



Of course, with the ability to 

 prepare stock in advance came de- 

 creased cost and with decreased cost 

 came increased sales. It is nothing un- 

 common now for a florist with a good 

 funeral work trade to dispose of 1,000 

 or more wreaths each Memorial day. 



When the retailers began advertising 

 cemetery wreaths for May 30 the price 

 usually was $2.50 or more — it was not 

 thought possible to do a money-making 

 business at a lower price than $2.50. 

 Now $2 is about the popular figure, and 

 a great many stores feature Memorial 

 day wreaths at $1.50. The policy to be 

 adopted in any particular case of course 

 depends upon the class of trade that is 

 catered to. An extra 50 cents permits 

 giving a great deal better quality, or a 

 great deal better service. And it 

 should be remembered that the aver- 

 age flower buyer still expects good 

 service, no matter how low the price 

 paid. 



Boston the Center. 



There are plenty of places where the 

 artificial wreath as yet has obtained 

 no foothold. On the other hand, there 

 are localities where wax or even metal 

 wreaths are preferred. But, curiously 

 enough, it was in eesthetic Boston the 

 artificial wreath seems to have had its 

 start and it certainly is in blue-blood- 

 ed Boston the business done with it 

 has attained its greatest development. 

 Boston retail florists ship artificial 

 wreaths all over New England. They 

 advertise them on the department store 

 style and sell them by thousands— yes, 

 literally by thousands. The illustration 

 on the preceding page shows a 2-hor8e 

 truck load of wreath boxes at the door 

 of a Boston florist's shipping room. It 

 was only one of two such loads of cor- 



MEMORIAL 



WREATHS 



V«y 

 SpmU 



Cmn lo 



Onkn 



Order 

 Today 



FREE DEUVERY 



AarwiMra h At UaitaJ Itata 



These wreaths are made of Domestic Magnolia leaves with 

 prepared roses and feriu and will keep almost indefinitely. 



Extra Large Wreaths, $2, $2.50, $3. 



EVERY WREATH ^ carefully packed in a subsUn- 

 tial box, so as to msure perfect arrival, I take your order 

 with the distinct understanding; that if you are not entirely 

 satisfied jroar moacjr win b* rrf i w ibJ. 



^iidt 



164 TREMONT ST., BOSTON 



N«kt u Kaitk'c T1iMlr» 



mmmmmmmmmm 



rkw* 0>ior4 1110 i^ 2*014 

 MMMMMMMMMMMM 



Originally Four Times This Size. 



in the department stores. Last year 

 a few of them took a hand in the game 

 and did quite well — the person who 

 chooses dyed magnolia leaves and cloth 

 roses to express his sentiment no doubt 

 loses no part of that sentiment through 

 frequenting the bargain basement. 



But Memorial day for a long time to 

 come will afford one of the best op- 

 portunities of the year for the florist 

 who is in touch and tune with modern 

 merchandising methods; 



The sentimental appeal of the idea is 

 strong. 



The custom already is well estab- 

 lished. 



The volume of business already being 

 done provides a flne foundation on 

 which to build. 



Specialties for the day have been de- 

 veloped that provide the basis for ad- 

 vertising. 



There is the possibility of taking or- 

 ders in advance and working up stock 

 ahead of the time designated for de- 

 livery. 



It is an annual event of unlimited 

 possibilities for the resourceful retailer 

 who remembers that we take out of a 

 business just about in proportion to 

 what we put into it — in intelligent 

 effort. 



ORIGIN OF MEMORIAL DAT. 



Florists, especially those who deal 

 with the public, are coming to recog- 

 nize that the more they know about the 

 origin and purposes of the special uses 

 of flowers, the better it is for them in 

 their business. Therefore many will be 

 interested in the story of Memorial 

 day. It is as follows: 



"Before the close of the Civil war, 

 May 30 was thus celebrated in several 

 of the southern states; in the north 

 there was no fixed day commonly cele- 

 brated until 1868, when (May 5) Com- 

 mander-in-Chief John A. Logan, of the 

 Grand Army of the Republic, issued a 

 general order designating May 30, 1868, 

 'for the purpose of strewing with flow- 

 ers or otherwise decorating the graves 

 of comrades who died in defense of 

 their country during the late rebel- 

 lion;' Lo^an did this 'with the hope 

 that it will be kept up from year to 

 year.* In 1882 the Grand Army urged 

 that 'the proper designation of May 30 

 is Memorial day' — not Decoration day. 

 Rhode Island made it a legal holiday in 

 1874, Vermont in 1876, and New Hamp- 

 shire in 1877; and by 1910 it waa a 

 legal holiday in all the states and ter* 



Memorial Day 



Wreaths 



SHOULD 



BE 



ORDERED 



EARLY 



The tremendoui 

 demand for our 

 Special Memorial 

 pay Wreatbt last 

 year caates ns to 

 su|K<>< earliest 

 l>oisiM« ordcrlnc. 



"Penn Quality" 



Special Memorial Day 

 Wreath $2.50 



Made of genuine i iu< i >li «* u Mafnolia lean* and pnparad 

 Naloral Rmc* mai Farm. By this method the natural beauty 

 is retained almost indefinitely. 



The Penn Guarantee 



Is worih considerini when bayinf wreaths. We were the originators 

 of Ibis tndestrurtiHe idea and have imrroved the dcslin each season. 

 They are made up t*y our own experts and arc sold under our unquali- 

 fied euarantee thai Ihey will arrive tn perfect condition,' and remain 

 in luch. nut only over Memorial Day. but for many days after. 



MAIL ORDERS \^t:^ " 



ipn-w |mM !• all |Mrti> m* Nrw ltw < 1»<Ml 



trlth n 



I ar r. O. Or4M 

 1l> Vltl alllv 



43 Bromfield Street 



PkoM S38-439 Fort Hill 



With Emphaati on QuaUty. 



