26 



The Rorists' Review 



Mat 20. 1910. 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



.-A;.' 



MAKING A CASKET c6VEB. 



Will you kindly describe the proper 

 way to make a casket cover or blanket, 

 stating just what to use for the foun- 

 dation and how the flowers are 

 fastened to it? J. R. P. — N. H. 



There are at least three distinct 

 kinds of casket covers. One of them, 

 which 1 shall designate as No. 1, has 

 a foundation of green velvet, to which 

 the flowers are fastened with fine hair- 

 pins. No. 2 has a groundwork of green 

 fish netting, with flowers attached to 

 it by means of fine wires. No. 3 is 

 a casket mound, which consists of a 

 board or piece of cardboard, cut the 

 desired length and width, then mossed 

 and covered with green. Ferns, as- 

 paragus or smilax will do. The flowers 

 are wired and put on sticks and then 

 stuck into the mossed mound. Long 

 strands of asparagus and flowers are 

 made to fall over the sides of the 

 casket and are anchored into ' the 

 mound with long green sticks. That 

 finishes No. 3. 



To construct No. 1, after the velvet 

 has been, sewed together the desired 

 length and width, put it upon quilting 

 frames and stretch it. Then cover the 

 velvet with smilax. The roses, which 

 have been previously wired with fine 

 wires, are cut at a length of about 

 three inches and fastened through the 

 smilax and velvet with fine hairpins. 

 Care must be taken to twist the wire 

 hairpins together on ' the wrong side 

 of the blanket, to hold the roses firmly. 

 Run the flowers from the edges in 

 toward the center. After the flowers 



t:i Where Greatest Flower 

 Valuei Come From,'* 



Floral Offenngs 

 By Parcel Post 



Schniz SpeM $3,00 Spray 

 Schak Special $S.0O Wrealk 



Most exceptional in value 

 because only superior qual- 

 ity, fashioned with great ar- 

 tistic skill, are offered at 

 these unusually low prices. 



All mail orders receive 

 prompt and personal care. 



Funeral Flowers by Parcel Post. 



are all fastened, reverse the blanket 

 and line it with green satin or green 

 silk, which has been cut the same size 

 as the blanket proper, pinning in the 

 edges and also pinning here and there 

 on through to the center. Before be- 

 ginning the work of construction, the 

 casket should be measured, to deter- 

 mine the proper size of the blanket. 



In making No. 2, stretch the green 

 fish netting on the quilting frames the 

 same as with No. 1. Cover the netting 

 with smilax and fasten the roses or, 

 other material with fine wires, twist- 

 ing the wires on the reverse side and 

 lining with satin, as in No. 1. 



E. C. A. 



FLOWERS BY FABOEL FOST. 



Many florists who have never made 

 much use of the parcel post, and who 

 are skeptical as to the advantages of 

 that system of delivery, may thus be 

 losing a good opportunity for a profit- 

 able development of their business. At 

 least, that is the opinion of Jacob 

 Schulz, of Louisville, Ky., whose expe- 

 rience has been extensive enough to 

 make his views worthy of careful con- 

 sideration. 



When the shrewd and benevolent 

 Uncle Sam instituted the parcel post 

 department, Mr. Schulz was among the 

 first business men to test the new sys- 

 tem, and was so well satisfied with the 

 results that he began a persistent cam- 

 paign for the securing of parcel post 

 orders. In newspaper advertising and 

 in other ways, he is making a consider- 

 able outlay of time and money for the 

 sake of enlarging this branch of his 

 business, and he shows no disposition 

 to relax his efforts. The two specimens 

 of his newspaper advertising here re- 

 produced will partly illustrate his meth- 

 ods, which are described briefly by 

 G. E. Schulz, as follows: 



"While a few florists are condemning 

 the shipping of flowers by parcel post, 

 we have no fault to find with it. We 

 are advertising for this business in the 

 local newspapers and make mention of 

 it on all cards and circulars we send 

 out. As soon as the parcel post system 

 was inaugurated we sent for the repre- 

 sentative of one of the corrugated 

 paper box factories and had the con- 

 cern make us up boxes of the same sizes 

 as our regular cut flower boxes. These 

 boxes we had made up to the regula- 

 tion size; that is, we have boxes up to 

 the limit that the parcel post depart- 

 ment will accept. 



"Since the inauguration of the par- 

 cel post system, the government has 

 had two or three local exhibitions 

 showing just how various articles could 

 be sent by parcel post. We furnished 

 the display, showing just how we 

 packed the flowers; that is, we kept a 

 fresh supply of flowers properly packed 

 and tied in the box. Then we showed 

 another box all done up ready for mail- 

 ing. This brought us good results. The 



Courier-Journal, which is our best iRorn- 

 ing paper and which is mailed through- 

 out the entire country, has a special 

 parcel post page, in which we carry an 

 advertisement. We unquestionably get 

 the best results through this method, 

 although, as already stated, we make 

 mention of the parcel post in all the 

 cards, etc., that we send out. 



"I might state in this conneetion 

 that at Easter we had three people 

 packing parcel post orders for two 

 days. We are glad to get this busi- 

 ness and are glad to recommend it, 

 although, as previously mentioned, 

 some of our brother fioj'ists are- con- 

 demning it. However, I think sooner 

 or later they also will make a stren- 

 uous effort for the parcel post busi- 

 ness." .. 



If other florists, whether they agree 

 or disagree with Mr. Schulz, will send 

 to The Review a description of their 

 methods and experiences with reference 

 to the parcel post, or an expression of 

 their views on the subject, the mem- 

 bers of the trade in general will be 

 greatly interested in the discussion. If 

 valuable opportunities for trade ad- 



"I'roiupt Deliveries Bvery^vhefe,'* 



SCHULZ 

 Wedding 

 Flowers ! 



By Parcel Post. 



Nowhere can you find a greater 

 value of real quality Flowers 

 combined with expert work- 

 manship than offered in the 

 Schulz. 



Shower Bouquets 



$8.00 to $10.00 Each 



Arm Bunches 



$3.50 to $5.00 Each 

 delivered Auywherc at Any Time 



Wedding Flowers by Parcel Poet 



