Mat 20. 19X6. 



The Florists' Review 



ar 



vancement are being lost, there is ur- 

 gent need that the facts be known. 



CLEARING THE SUBPLUS. 



In view of the discussion which has 

 followed the recent glut of flowers, the 

 method of clearing the surplus employed 

 by the Rosemont Gardens, Montgomery, 

 Ala., will be of interest. Taking ad-- 

 vantage of the large supply of stock 

 resulting from the arrival of warm 

 spring days, the Patersons used a full 

 page in the leading daily paper to ad- 

 vertise a flower show at their downtown 

 store. In addition to using the stock 

 for display, they gave double value. 

 There is a point there that is worth 

 noting: >They cut no prices; instead 

 they gave double measure, the purchaser 

 of a dollar's worth of flowers being 

 presented with another dollar's worth, 

 the same thing or something else. The 

 show and sale were a great success. 



It will be recalled that W. B. Pater- 

 son, founder of the Bosemont Gardens, 

 died March 16. The business is being 

 continued as heretofore under the name 

 of Rosemont Gardens by Mr. Paterson's 

 family, W. B. Paterson, Jr., J. P. Pat- 

 erson, J. H. Paterson, Wallace B. Pat- 

 erson, Rupert D. Wilson, his four sons 

 and son-in-law, who have long been as- 

 sociated with him in the business, hav- 

 ing grown up with it. It is their pur- 

 pose to expand the present establish- 

 ment from year to year so that they 

 will be able to take care of the con- 

 stantly increasing demand for flowers 

 in the south. 



FIGHT FOB SCHOOL FLOWEBS. 



Florists throughout the country un- 

 doubtedly have lost thousands of dol- 

 lars annually during the last few years 

 because of the rules of some boards of 

 education forbidding the presentation 

 of flowers at school graduations. The 

 chief argument of members of such 

 boards is that the presentation of flow- 

 ers in large quantities to certain pupils 

 whose relatives and friends are 

 wealthy, and of some bouquets to most 

 of the girl members of the classes, 

 while a few from the poorer families 

 may not have any flowers, tends to rob 

 the less fortunate girls of the pleasure 

 of graduation because of the floral gifts 

 showered upon others, and their own 

 lack of them. Simplicity in graduation 

 exercises is what many school board 

 members urge in view of this condi- 

 tion. 



But that the evil is not so great as it 

 is pictured, or if it is, that school-board 

 members have gone at the solution of 

 the problem wrongly, is the contention 

 of many florists in towns where such a 

 rule has been applied. It is felt by 

 some that the florists' business has been 

 attacked, while the jeweler, the dry 

 goods merchant and others continue to 

 get their share of business that grows 

 out of graduation. 



Many of the florists who grumble at 

 restrictions put upon them do not do 

 anything to defend their business, but 

 not all sit quietly by and watch what 

 they consider legitimate business slip- 

 ping away from them. 



In one of our eastern townships one 

 of the florists heard that the board of 

 education was considering establishing 

 a rule that no flowers should be pre- 

 sented to girls at the high school grad- 

 uation exercises. When the time for 

 the meeting of the board came he went 



With Every Dollar's Woitb of Cut Flowen Purchased 

 for Cash in Our Store Monday and Tuesday we will 

 GIVE a Dollar's worth of Any Cot Flowen FREE! 



Rosemont's Greats Gorgeous 



Spring Flower Show 



Monday and Tuesday 



By Far the Largest Display of Cut Flowers 



Ever Exhibited in the State of AtahamcL 



Socr Lailci SwAy ibc lovd> wcalhei wKkJi 

 wv Kawr aipoyed volhoul wUtn^*to» Km cawrd iKr 

 fhmen lo ihnw « out ff t a hotm u and put forrft rktn 

 ihouMnd' ol bloooM. untii mt are h«ty flooded wnlh 

 BoNwcnl Ai M tme w Ihe jraM do mt haw so many 

 (.uf Aowen as |M at iIm wmc 

 <h*tons M adikioa t« ow ntra cf «m lo (»cpare a ltd- 

 htmtl nunbci of choicr tul flowen lot the tonal tanen 

 (ombtnr lo (wtmK a st^vS wch as tMom oca#i. 



Mtndav and Tuesday have beta bH tor oi* 

 Sprv«FU^ Show. whKh wJIbeafeoMd beauty 

 worth fcm^ imles to Mt Not dw leaM o( the aHik- 



is our MwrecedoilMl ipecia^fllei lo t>^ a dol- 



lar's worth of ctf flowen t/ ytm telectHa wttb every 

 dollw's caah purchase «l art flowen m dvae two 

 Show D*y%. 



JuH'ULol taci« oveilM. UU«Md 110.000) 

 CanrtMM nuaed » al riM dianVH nkn Wflk 

 ihotMwk mkI ihoasaMk ol nmn of ■■■ ef cM varwbn 

 aad colon Add to tW rf yow wif w a lKW em 

 stictdt K> fai. a oMS d ewf Iwetfy iha u saad |20.* 

 000) Sweol Ptes ■ all ihri defease s» wi-ss md 

 •aryiH ta4s Thai d al the mmf loWy tpmt 

 flowen. MSchasSMfi Dnflom )lha«aMik d dwal 

 Dmioik. Ldy d the Vafley. mi ^um t g PWi d 



Never Such An Offer Before! 



ORDER EARLY PLEASE 



Flowen Mcal >(«■ b^ »ow. and those Aewp w R a a w nnl sSponf Flower 

 Show de ALL HOME GROWN Many «^ d uewicaHy cullnaled sod. 

 aad nor iKm two hMtdred thoMsaad sqwie led d fU» rodtd frpce hiMtca • 

 RoaemMri's plaitf Mt r^Mved to pmW*- so wmay ia-im. 6u you iwed ar) go «tf 

 lo the pven hoMes to see the chora pnduds d Rosenotf Caidcna. iu« s>oo M Atm 

 dowmewB stole awJ lumrmim. MswUy or Tuaaday. aid ser ihc j iii n §mm 



Rosemont Gardens, Florists 



Dovmtown Store and GNiserratory 



1)6 DEXTEJI AVE 



How an Alabama Florist Took Advantage of the Spring Glut of Flowers. 



to the meeting. The members were 

 surprised to see him appear before the 

 time set for the opening of the meeting, 

 and expressed their surprise. He re- 

 plied by stating that he had heard that 

 they intended to forbid floral gifts at 

 the high school graduation exercises, 

 ajid that he did not think they had a 

 right to do such a thing. 



The members, whom he knew person- 

 ally, said that they had considered tak- 

 ing such a move, and that they thought 

 they had a right to do so. They then 

 repeated the arguments presented by 

 school board members everywhere to 

 uphold such action. 



In reply, this florist said that he was 

 a taxpayer in the township and car- 

 ried on a legitimate business, for which 

 it was not even necessarv to secure a 

 license to transact, as it was in the 

 case of some kinds of business. He ar- 

 gued that in case he had a strike at 

 his greenhouses and appealed to the 

 police authorities, they were bound to 

 give him the needed protection. Bv 

 the action proposed by the members of 

 the school board, the members, who 

 were officials of the town, were strik- 

 ing at his business. At the same time 

 the jeweler would continye to sell his 

 jewelry for gifts, and the dry goods 

 merchant his fine dresses for the more 

 fortunate girls. Only the florist would 

 be hit by the effort of the school com- 



missioners to secure simplicity at grad- 

 uation exercises. 



This florist went on to say that if 

 there were any system devised where- 

 by simplicity could be secured that 

 would aJBFect all trades alike, he would 

 not say another word. "What he ob- 

 jected to was the adoption of a rule 

 whereby his trade alone was hurt. 



As the result of this conference, the 

 board did not pass the proposed rule. 

 They agreed to allow floral gifts for 

 the pupils, but required that these be 

 presented immediately following the ex- 

 ercises instead of in the course of the 

 exercises. Arrangements were made so 

 that, if it was found that any girl in 

 the graduation class was to be omitted 

 in the distribution of flowers, a bou- 

 quet would be secured at private ex- 

 pense and presented anonymously. 

 But it was found that there was no 

 need of this, for every girl in the grad- 

 uating class had a bouquet. 



The following year the florist who 

 had interested himself in the welfare 

 of his trade heard that there would be 

 another effort to pass the rule proposed 

 the year before, and again he appeared 

 before the board, and won out as on 

 the first occasion. No girl was embar- 

 rassed by the lack of a floral gift, all 

 of them enjoyed their bouquets, and the 

 florists of the place got the business 

 that was rightfully theirs — because one 



