48 



The Florists' Review 



Mat 20« 1916. 



from a trip to the New York oflBce of 

 the concern. On his way home he made 

 a stop at Ann Arbor and booked an 

 order for three big houses. 



The big electrical storm that passed 

 over Chicago the night of May 15 

 played many pranks, including a few 

 with the individual motors that so 

 economically drive the many machines 

 in the establishment of the Ickes- 

 Braun Mill Co. 



John Brod, Jr., who built the estab- 

 lishment at Niles Center now operated 

 by Albert Lies, is devoting his time 

 to managing his father's drug store on 

 the northwest side. 



With three branch offices already do- 

 ing business, the Chicago Feed & 

 Fertilizer Co. is planning to open a 

 fourth within a short time. At present 

 Guy Fridley is in charge of the terri- 

 tory at Des Moines, la., John Tiplady 

 at Toledo, O., and L. L. Moore at 

 Pittsburgh, Pa. The fourth will be in 

 New York. 



Visitors. 



Cattleya Mossiae, just beginning to 

 come in, is several weeks later than 

 usual all over the country, according to 

 G. L. Freeman, of Fall River, Mass., 

 who has just made the rounds of the 

 local orchid growers. Without advanc- 

 ing a reason for the delay, he predicts 

 an early opportunity for special sales. 



Among the week's visitors were 

 Charles Loveridge, of Peoria, ex-presi- 

 dent of the Illinois State Florists' 

 Association, and his sons. While here, 

 they took advantage of the opportunity 

 to run out to Greggs and Hinsdale to 

 inspect the greenhouses of Bassett & 

 Washburn. 



A. Schutz, of Hammond, Ind., was 

 on th. market last week. Mr. Schutz 

 has just bought a roadster and believes 

 in using it. 



Milo Crozer, of J. G. Crozer & Son, 

 Cedar Rapids, la., was in the market 

 May 17. 



S. S. Skidelsky, of Philadelphia, was 

 a visitor May 16 to 18. 



Among th# week's visitors is Bobert 

 Spero, representative of Charles Zinn 

 & Co., New York. "Mr. Spero will be 

 In the city until Mav 22. 



ROCHESTER, N. Y. 



The Market. 



If it had not been for the demand 

 for bedding plants, business in the or- 

 dinary way would, have been consid- 

 ered quite flat. The cut flower trade 

 has been slackening up and there has 

 been a slight glut of roses, especially 

 of short-stemmed stock. American 

 Beauties, which are not quite so good 

 in color, are plentiful and sell fairly 

 well. Killarney, Ophelia, Mrs. Russell, 

 Ward and Sunburst are all plentiful. 

 The yellows are still proving the most 

 popular. Carnations are still arriving 

 in large consignments, but are getting 

 smaller in size. The lighter shades sell 

 best. Sweet peas are better. Stems 

 are longer and colors brighter. The 

 purples and blues do not sell at all well. 

 Easter lilies are scarce. Callas are not 

 overplentiful, but there is no special 

 demand. Valley is plentiful and a good 

 supply of outdoor stock is reaching us. 

 Baby gladioli sell fairly well. Irises 

 are just coming. Beautiful shades of 

 Darwin and picotee tulips sell quite 

 well. There has been a demand for 

 bachelor's buttons. Cut lilac is plen- 

 tiful, but prices are low. Daisies are 



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Stop the Loss 



from withered flowers due to lack of preserva- 

 tion. You can put this spoilage loss and waste 

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McCray Florists 

 Refrigerator 



The McCray syiftem keeps flowers cool and fresh longer 

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caused by imperfect refrigeration. 



>, 



The McCray gives attractive and inviting display of your 

 flowers. The various compartments are of different sizes 

 to accommodate the different lengths of cut flower stems. 



For interior linings you have your choice of either bevel 

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 to match the interior of your woodwork or other fixtures. 



The handsome appearance of the McCray will be an improvement to 

 your store, delight your customers and increase yovu- sales. Find 

 out about the McCray. Learn why they are the best for florists 



Write fqr FREE Catalogues 



No. 73 — For Florist* No. 92 — Regular Sizes for Residences 



McCray Refrigerator Company 



789 Lake Street Kendallville, Ind. 



For Branch Salesrooms in Principal Cities, See Tour Local Phone Dtreciorj 





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