64 



The Florists' Review 



ttf * 



Mat 20, 1910. 



12 



PAQES OF BETAILEBS' OABDS 



Tbls department for the cards of 

 Leading Retail Florists — those flo- 

 rists who have the facilities for filling 

 the orders sent them by other florists — 

 has made possible the recoit rapid de- 

 velopment of this branch of the bosi- 

 ness, a branch of the trade now estab- 

 lished for all time and so helpful that 

 its volume will keep on increasing for 

 many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let 

 your customers know you] 

 can perform this service 

 for them. To receive yourj 

 shar»— -well, The Review's department 

 for Retailers ' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion. 



Why not send your order today — now 

 — before you forget it? 



..^orist... 



•otkgtoMt. 





-.."til 



Stloti>.Ao., September 5, 1914. 



Florists' Review, 

 Chicago, 111. 



Oentlement- . . - , 



During the SIX MONTHS from March 4 to' September 4 

 I have received from other Florists, by nail, telegraph or 

 cable, orders to the amount of ?5n.35 as a result of my ad- 

 vertisement In the Retailers' department of The'7RiBvleiT. with 

 the allowance to senders thef record for SIX MONTtiS Is: 



Value of orders received $513*35 



Leas 305^ allowed senders l6a:>60 



Net value of orders for SIX MONTHS-- 410:65 «s 



It should be noted thit this showing covers the 

 DULL SUMMER MONTHS, when any addition to a Flofle'ts's busi- 

 ness la decidedly welcome. ' .* > , ^ 



Retail Florists not advertising In The^ Review 

 should pr.oflt by this letter. 



Heepectfjf 



t?, 



A^ 



Orders for TEXAS 



THE 

 FLORIST 



KERR 



HOUSTON, TEXAS 



Member Florista' Telegraph Delivery 



HOUSTON. TEXAS 



** Forestdale '' 



The Flower Shop 



S«v«n Eiitrl«s — Flv« Prizes 



rORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telegraph Delivery. 



Lang floral & Nursery Co., ^' 



Write or wire headquarters for flowers for Texas, 

 Oklahoma. Louisiana, New Mexico. No orders too 

 large, none too small. 



Dallas floral Co. 



TEXAS 



DAIiLAS, TEX. 



H. F. GR£V£, Prop. 



?°!J™Kx™«*^;S:DENTON, TEX. 



Careful attention to packing for deliveries to 

 all Southern and Middle SUtes. 



EL PASO, TEXAS 



POTTER FLORAL CO. 



Members Florists' Telegraph Delivery Ass'iu 



STATE NURSERY CO. ffJwas 



"^•KJL^iiS*^ " HELENA, MONTANA 



BOSTON. 



The Market. 



A decided change, and not for the 

 better, has taken place in the flower 

 market the last few days. Apart from 

 occasional little spurts, excessive dull- 

 ness has prevailed and prices have 

 steadily retrograded. May 8 some good 

 carnation* made $10 per hundred. Oa» 

 week later similar flower's could be had 

 for $10 and $15 per thousand and this 

 in spite of the faijt that the weather 

 has not been at all warm. The higher 

 prices ruling oii some commodities for 

 Mothers' day seemed to unsettle the 

 market for a week following. Holi- 

 days and special flower days are not 

 unmixed blessings to th« growers. 

 High prices hurt business and there is 

 always a slump in values right after 

 each flower day. Moderate prices in- 

 duce more buying and are the best in 

 the long run. 



Roses were decidedly soft last week. 

 Thanks to cool weather, the quality 

 holds up remarkably well. . The same 

 holds true of cafnations, which are now 

 quite cheap. Bulbous flowers are not 

 selling well. People seem to be tired 

 of them; even Spanish iris and Gladi- 

 olus Peach Blossom fail to attract. 

 There are quantities of grand Spencer 

 peas on the market, which sell tolerably 

 well, but short-stemmed flowers prove 

 unprofitable. Snapdragons go slowly, 

 as do stocks, feverfew, cut spiraea, 

 calendulas and lilies. Most of these 

 will sell better for Memorial day. 



There were never so many yellow 

 marguerites and the quality is grand. 

 The demand is good for these, also for 

 cornflowers. An annual which sells 

 well is Gypsophila elegans. A .good 



MT. CLEMENS, MICH. 



Rock Garden Greenhouses 



AUG. VON BOBSKLAGKR 



NORTH GRATIOT AVENUE 



Member of the Florists' Telegraph Delivery 



1, 8CHROitrej» 



**• 86 Broadway^ -^^ 



DETROIT 



MICHIQAN 



John Breitmeyer's Sons 



Comer Broadway aid Gratiot Are., 



DETROIT, MICH. 



Member Florists' Telegraph Delivery Ass'n. 

 J. B aOBTZ SONS 



SAGINAW, MICH. 



cr any City 



inMi( 



chigan. 



MI^HIA Jftiy ORDERS wlU be car» 

 ni 11>I1 ■ tJ>«ri folly cared for by 



HENRY ^MITH 



VHioleaaleandRetaUFloriBffof QRAND IUPID» 



BAHLE GREEK. MICHIOAN 



8. W. COQQAN, Florist 

 11 WIST HiAIM STRIKT 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L Bemb Horal Co., Aibcrt^ocheion. ,53 ^^^ jj^ 



