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The Bombs' tix^&9/ 



20, 1915. 



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PACIFIC Coast Department 



Bichmond, Cal. — J. Edward Cook, 

 who has been in business on Maedon- 

 ald street, near Twenty-third, has 

 leased the store at 923 Macdonald 

 street, and opened for business under 

 the name of Ye Flower Shoppe. 



OUTDOOR FBEESIAS IN NORTH. 



Can freesias be grown satisfactorily 

 in the open ground in this latitude, 47 

 degrees, in the west-central part of 

 Washington state? At what time of 

 the year should they be planted? 



A. E. M.— Wash. 



I should say freesias would not be 

 a success in your latitude. Early fall 

 is the usual planting time. C. W. 



LOS ANQELES. 



The Market. 



May is never a good month for the 

 florists' business in this city, and this 

 year has proved no exception so far. 

 Trade is undoubtedly dull and this 

 seems more annoying owing to the great 

 quantity of good stock produced. The 

 climbing form of Cecile Brunner rose 

 lias been in full beauty during the last 

 few weeks and this throws such a pro- 

 fusion of flowers that it does not pay to 

 pick them. Indoor roses of the better 

 class are suffering because of the splen- 

 did flowers coming from outdoors. 

 There is much more variety in the out- 

 door stock now than formerly, as the 

 growers have tried out the newer varie- 

 ties and found many of them suitable 

 for this class of work. 



The usual glut of carnations for May 

 has materialized and a great many fine 

 flowers are thrown away. The wiser 

 growers do not send them in at all, but 

 are drying their plants off. All the 

 spring flowers are plentiful, but the de- 

 mand is small. Greens of all kinds are 

 plentiful. 



The idea has long been prevalent 

 among growers that a central market, 

 where stock could be sent and disposed 

 of as in other large cities, would be of 

 great assistance both to retailers and 

 wholesalers. While it is too early to 

 say that such a thing is coming, it has 

 been mooted and it is to be hoped that 

 retailers will not look at this from a 

 prejudiced or narrow-minded point of 

 view. It is not dignified or good busi- 

 ness policy for growers to be peddling 

 their stock around like Chinese truck 

 ' growers, and were they grouped under 

 one roof the ease with which prices 

 could be compared and stock selected 

 would save much time and temper. To 

 use the words of a well-known adver- 

 tiser, "Eventually — Why not now?" 



Various Notes. 



George Watson began the removal of 

 his greenhouses last week. It is thought 

 he will not rebuild all, but rather make 

 a small, compact, modern range out of 

 the best of the large quantity of ma- 

 terial at hand. 



An up-to-date adding machine is the 

 latest addition to the office equipment 

 at Henry W. Turner's place and he has 

 already found it a great time-saver. 

 The last new house is up and planted, 



over 150 varieties of novelties and old 

 favorites being tried out here and 

 planted for stock. This will be an ex- 

 ceedingly interesting house to visit 

 shortly. 



I have just heard, at the time of 

 writing, that H. N. Gage was married 

 May 11 and has gone to San Diego for 

 a honeymoon trip. This is Mr. Gage's 



IfnVERY now and then a wdl- 

 ILSI pleased reader speaks the word 

 which is the means of brins;ing a 

 new advertiser to 



Such friendly assistance is thoroughly 

 appreciated. 



Give usi^e name of anyone from 

 whom you are buying, not an adver- 

 tiser. We especially wish to interest 

 those selling articles of florisfs use 

 not at present advertised. 



FLORISTS' PUBLISHING CO. 

 530-60 Gucton Bldg. Chicago 



^wo 



second venture on the matrimonial sea, 

 his first wife having died some 

 years ago. 



Calling the other day at G. M. Bridge- 

 ford 's place, at Eagle Rock, I did not 

 find him complaining about dull busi- 

 ness at all. On the other hand, he says 



that trade has been away above that 

 for 1914. Mr. Bridgef ord 's one idea is 

 quality, and unless a plant measures up 

 to his standard it is cut out. His roses 

 are looking- fine, especially his new red 

 sport. I noticed a grand lot of Alicei 

 Rothschild, and Mr. Bridgeford called 

 attention to the fact that this elegant 

 yellow rose becomes much deeper in 

 color after being cut. The tulips and 

 other Dutch «tock were all past, but 

 peonies were in full bloom and a grand 

 lot of lilies were coming -on. 



Rose planting is going on rapidly at 

 the Gardena greenhouses of Wright's 

 Flower Shop. Manager W. Wern says 

 that, although business has been on the 

 slack side, a good deal of choice funeral 

 work has helped considerably to reduce 

 the large stock of fine flowers coming 

 from the greenhouses. 



Staiger & Mundwiler have an excep- 

 tionally fine cut of Lilium giganteum on 

 now and Mr. Staiger says the demand 

 is good. Considerable improvements 

 have been carried out at the retail 

 store, on Washington street. 



Polder & Groen are again adding to 

 their establishment, this time building 

 a new cloth house for carnations. I 

 noted some splendid Rose-pink Enchant- 

 ress carnations in full flower and a 

 magnificent lot of Easter lilies coming 

 on under cloth. John Polder is run- 

 ning around in his Buick and retailing 

 Ford stories to K. Groen. 



H. R. Richards. 



OAEI.AND, CAL. 



The IMarket. 



Conditions are far below normal for 

 this time of year. The advanced sea- 

 son forced the outside stock in early. 



MEMORIAL DAY 



SEASONABLE FLO W^ERS REASONABLE 



By the thousands for the GREAT SOUTHWEST 

 Everything grown Ur this NATIONAL Hf UDU. ro'n'i^ur.nre '^S^'^ .P.ci.ity. 



L. A. FLORAL CO. 



112 Winston St., LOS ANGELES, CAL. 



Mention Th« HtTlew wlwii yoo write. 



Superior- 

 Grown 



ROSES 



for 



Immediate 



Delivery 



All the new and standard varieties in quantity. Let us fisure on your reauirementa lor 

 the cominc season. We can make the price risht for first-class, well grown stock. 



SATISr ACTION GUABANTKKD 



HENRY W. TURNER 



Wholesale Florist 



MONTEBELLO, CAL. 



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