26 



The Florists' Review 



JUND 8, 1915. 



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M 





H 



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30 East Rtnlolph St., CHICAGO 



Open to 6 D.in.: Sundays and Holidays to 12 M. 



and 



Roses and Carnations 



-FOR- 



JUNE WEDDINGS AND 

 COMMENCEMENTS 



No matter what you want, try us. 

 We have it, if it's a flower. 

 Just phone Central {Sail 



Mention The ReTlew when yon write. 



SPECIALS FOR JUNE WEDDINGS 



High Grade Valley and Sweet Peas 



BESIDES 



Anything and everything the marliet affords in Cut Flowers and Greens 



YOU CAN INCREASE YOUR PROFITS AND BUSINESS BY SENDING YOUR ORDERS TO 



QUALITY 



SPEAKS 



LOUDER 



THAN 



PRICES 



J.A.BUDLONG 



82-86 E. Randolph Streot, CHICAGO. 



CUT FLOWERS 



ROSES, VALLEY iMl WHOLESALE 



CARNATIONS Cpnil/CP .f 



A Specialty DnUIICn II 



PRICES 



AS 



LOW 



AS 



OTHERS 



Mention The Rerlfw wh»ii yon writo. 



did not even approximate that for car- 

 nations. It was sufficient, though, to 

 cause a marked stiffening in prices. 

 Beauties, however, proved an excep- 

 tion, for they experienced no advance 

 in price and received no unusual call. 

 Practically all roses were a little below 

 the standard of quality. 



While some things cleared more 

 rapidly than others, practically every- 

 thing moved in a most satisfactory 

 degree. When the buyers found that 

 they could not satisfy their desires for 

 carnations and short-stemmed roses, 

 they turned to peonies. These, because 

 of their scarcity, perhaps, found an 

 active demand and cleaned up at un- 

 usually good average prices. Easter 

 lilies experienced the greatest Me- 

 morial day demand in their history. 

 Valley cleared splendidly, while mig- 

 nonette, snapdragon, daisies, gladioli 

 and stocks received a stronger call than 

 has fallen to their lot in many weeks. 

 Sweet peas cleared as they came in, 

 and jasmine was picked up on sight. 

 Greens, more especially ferns, were in 

 great demand, but, like everything else, 

 were on the short side; for though Wis- 



consin ferns began to arrive May 29, 

 they were not in sufficient quantity to 

 relieve the tension. 



Remarkable Weather. 



Where April was an unusually favor- 

 able month for cut flower production — 

 too good by far — May weather was .lust 

 the opposite and held down production. 

 The month was cold and wet. The 

 average temperature, 54.1 degrees, was 

 2.4 degrees below the monthly normal, 

 and it was remarkable in the fact that 

 it was 2.2 degrees below the mean for 

 the previous month of April. Never 

 before within the history of the local 

 weather office did the May temperature 

 average lower than that of the previous 

 April. The total rainfall, 7.04 inches, 

 was the heaviest May rainfall since 

 1883 and was 3.67 inches above the 

 seasonal normal. This large amount of 

 precipitation served to offset the defi- 

 ciencies of the previous months, so that 

 the total amount for the first five 

 months of 1915 is now close to the nor- 

 mal. The percentage of sunshine for 

 the month was naturally low, forty-five, 

 being nineteen per cent below the May 

 averacfp 



Business in May. 



May in this market seemed like old 

 times. If it did not make up for the 

 bad April it went a long way toward it. 

 May was the best month this market 

 has had in more than a year; not the 

 largest, perhaps, in money value of 

 sales, although it may even have been 

 that, but the best for tone and all- 

 around general satisfaction for growers 

 and wholesalers, and even the retfiilers 

 would rather have a stiff market on a 

 brisk demand than a weak one with 

 little business. May, of course, was 

 better than last year — it would not 

 have to be anything great to beat the 

 poor showing of the fifth month of 

 ]914 — and it was considerably better 

 than May, 1913, a good one. May, on 

 the whole, was close to December, in 

 some houses considerably ahead. And 

 when May, with its moderate prices, 

 equals the month that includes Christ- 

 mas, with its best prices of the year, 

 it's going some. 



The Prospect. 



Only rash men care to predict the 

 course of the cut flower market, the un- 



