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Jxmiu 3, 1915. 



The Florists' Review 



31 



Orders 

 Filled 

 Same Day 

 Received 



THE THIRD EDITION 



OF THE 



Album of Designs 



(A Book Every Retailer Needs) 



'T'HE original Album of Designs was published in response to many 

 reauests from florists who felt the ueeJ fur aa up-to-date book that 

 could be used in taking orders for Funeral Designs. Wedding Decorations 

 and Bonauets, Table Decorations and all cut flower work where it was not 

 practicable to show the customer the finished article as it would be when 

 leady for use. With the publication of this album it became possible to 

 8lio\7 tbe tinlslied vrork in beautifully printed pictures. The first 

 edition sold like hot cakes, and a second edition went quickly. Now a 

 third edition is off the press. Everything is in it— all the standard 

 designs and many nevr and heretofore unpublished pieces. 



96 pacres, nearly 800 deslena and decora- 



tions, beautifully printed on heavy glazed paper, 



handsomely bound in a cover that will stand wear 



No restrtotlona on its sale 



75c PER COPY, POSTPAID 



$6.00 PER DOZEN BY EXPRESS 



FLORISTS' PUBLISHING CO. 



Publishers of 



j The Florists* Review 



The Florists' Manual 



I The Album of DeaiKUs 



608 S. Dearborn St. (Cazton Bide) 

 CHICAGO, ILLINOIS 



176 H.Micl\^8j> Ave. '^ - ■ '- ' " CKices.^o 



Per 100 Per 100 



Valley $3.00 @ $4.00 Carnations $2.00 @ $4.00 Beauties, doz $0.75 @ $4.00 



Peas 35 @ 1.00 Killarneys. pink and white, 3.0f' @ 8.00 Cattleyas, doz 4.00 @ 6.00 



Peonies 4.00 @ 8.00 Easter Lilies 8.00 @ 12.00 



SEX C. F. GEE FOR SAFETY 



Mention The Review when yon write. 



This was especially the case in carna- 

 tions, stocks and sweet peas. The de- 

 mand for these easily took the lead and 

 the supply was far short of the call, 

 in consequence of which there was a 

 slight stiffening in prices. Business for 

 Memorial day exceeded that of any pre- 

 vious year. A majority of the stores 

 kept open Sunday, but, with the excep- 

 tion of the late cuts, there were few 

 flowers to be had at any price. Potted 

 plants, especially geraniums, sold well, 

 several thousand being handled here. 



Various Notes. 



Joseph E. Koppelman has brought 

 suit against the Adams Express Co., in 

 the Seventh District court, to recover 

 damages on the alleged improper han- 

 dling of freight. 



Augustus P. Gray, gardener on the 

 estate of Charles PauU at Bristol, R. I., 

 died suddenly May 26, while unhitching 

 a horse on the premises. Death was 

 due to heart disease. Mr. Gray was 

 42 years of age, a native of Bristol and 

 leaves a widow and several children. 



A one-story building for storage pur- 

 poses is being erected for the estate of 

 Timothy O'Connor, on the Blackstone 

 boulevard. W. H. M. 



TOLEDO, O. 



The Market. 



Cool weather and abundant showers 

 of rain made Memorial week the worst 

 in many years. The weather up to 

 May 30 was most unsatisfactory, and 



handicapped the florists in planting 

 flower beds and graves in cemeteries. 

 On the night of May 27 the temperature 

 dropped to 38 degrees, and people were 

 somewhat alarmed as to what should 

 "Be done in regard to planting for 

 Memorial day. 



May 30 and 31 came a change in the 

 weather, which meant dollars and many 

 of them to the local florists. Early 

 Memorial day the sun shone brightly, 

 and the flower shops were kept exceed- 

 ingly busy from then until noon on 

 Monday. At that time every florist in 

 the city was completely sold out of cut 

 flowers and bedding plants. The supply 

 of cut flowers for Memorial day was 

 rather short, because of the cloudy 

 weather. Peonies, stocks, snapdragons 

 and gladioli were in the lead. Cama- 



