.1- > V^.'* :■■■■'•■■: '^^■"■^Tv^ f^'^.^^^^ 



32 



The FlMists' Review 



JowB 3. 1915. 



WIRE DESIGNS - BUY FROM THE MANUFACTURERS 



Send for our 64-page 



FLORIST SUPPLY CATALOGUE 



Showing over 200 



WIRE FLORAL DESIGNS 



B. E. and J. T. COKELY 



SCRANTON FLORIST SUPPLY CO. 



EverjrtliinK in Florists' Supplias Established 20 Years 



201 North Seventh Avenue, 



Mention The Review wbpn yon write. 



Scranton, Pa- 





THE Sign of A 

 NATIONAL FLORIST 



NATIONAL FLORAL CORPORATION 



The only organization in the United States for the sole purpose of educatiOK the general 

 public— the people who buy— to buy more flowers, especially as gifts to friends out of town 

 in place of other presents. 



No commission to be paid for the orders received. 

 The business will come direct from the customer. 

 All the National Florist will have to do is deliver 

 the flowers in good taste and in good order, and keep 

 the cash. It will be a casli-wlth-order business. 



D 



The National Floral Corporation wants one ex- 

 clusive representative florist in each city in Amer- 

 ica to take care of the orders ^Ucb will b« 

 created by the advertising service this corpora- 

 tion will render. The best florist is wanted. 



There will be one NATIONAL FLORIST in your town-will it be YOU ? 



Send for booklet giving full details of what the National Floral Corporation will do for the florist. You 

 will be delighted with the plan. Write TODAY and learn how to be that one. 



NATIONAL FLORAL CORPORATION, 220 Broadway, NEW YORK 



Mention Tbs R«t1«w wbsa yoo writs. 



tions were in fine shape, but the lim- 

 ited supply of these was soon consumed. 

 Roses were in their prime and sold 

 well. Candytuft and colored daisies 

 were in great demand for the smaller 

 bouquets used mostly for the medium- 

 priced cemetery trade. Baskets filled 

 with mignonette, forget-me-nots, sweet 

 peas and other dainty little flowers sold 

 fast, and a good profit was realized. 



Bedding plants or all kinds were sold 

 out early in the week, and florists were 

 much gratified to walk through the 

 greenhouses and gaze at the empty 

 benches. Galax and magnolia wreaths 

 and a large number of metal wreaths 

 helped to make up the deficiency in 

 profit caused by inclement weather the 

 fore part of the week. 



Memorial week business as a whole, 

 regardless of the unfavorable weather, 

 was better this year than ever before. 

 People are becoming more educated in 

 the flower line every year, as florists 

 are advertising in the newspapers and 

 street cars and on the billboards. 



Various Notes. 



Krueger Bros, remark that never be- 

 fore in all their years of business were 

 they entirely sold out of such a large 

 stock of geraniums and other bedding 

 plants ten days before Memorial day. 



Emil Kuhnke sold his entire stock of 

 bedding plants a week before Memorial 

 day and had to cancel many orders for 

 large quantities from out of town. 



S. N. Peck had an enormous sale of 

 artificial wreaths, and is well pleased 

 with the sale of bedding plants and 

 cut flowers. 



Schramm Bros, report a great in- 

 crease in their sales, especially due, 

 they remark, to the sale of tastefully 

 arranged baskets of forget-me-nots, 



^ Budlong's 



E Bhe Ribbon Valley 



Mention The Kerlsw wben yuu wrIM. 



M. J. TIKmann's Sons 



Manufacturers of 



High Grade Florists' Baskets 



Write for prices 



224 West Illinois Street CHICAGO, ILL 



Mention The Herlcw when yon writs. 



sweet peas, roses and mignonette. A 

 half-page in the newspapers advertis- 

 ing these special baskets for Memorial 

 day brought in astounding results, 

 which were most gratifying to Frank 

 Schramm, the originator of the idea. 



Mrs. J. B. Freeman was busy with 

 orders for wreaths and bouquets, and 

 was entirely sold out of cut flowerB 

 early Monday morning. 



Miss Helen Patten had orders for 

 more than 100 galax wreaths for the 

 more aristocratic trade for use in 

 Woodlawn and Forest cemeteries. Miss 

 Patten is noted as Toledo's expert 

 wreath maker, and she always remarks 

 that she owes her fame to the galax 

 leaf. 



Much regret was voiced at a re- 

 cent meeting of the Toledo Florists' 

 Club, when it was oflScially announced 

 that Emil Kuhnke was about to leave 

 the florists' trade and retire from 

 active business. Mr. Kuhnke staited 

 in business for himself some twenty 



Gloekler Flower Refrigerators 



are illustrated in full color 

 in their new catalogue. Send 

 for your copy. It's free. 



BERNARD GLOEKLER CO. 



Pittsburgh, Pa. 



years ago, with one little greenhouse, 

 30x80 feet, and today is the second 

 largest wholesaler in Toledo. Mr. 

 Kuhnke was a charter member of the 

 Toledo Florists' Club, and served as 

 chairman of the advisory committee 

 and board of directors. He was one 

 of the most sincere workers for the bet- 

 terment of the florists' trade in Toledo. 

 Every florist views his departure as 

 an active member of tne Toledo 

 Florists' Club, for which he gave and 

 did much, with deep regret. G. B. S. 



Easton, Pa. — Joseph Morrison has 

 opened a flower store and tobacco shop 

 in the Stilgenbauer building, at Sixth 

 and Walnut streets. 



