June 3, 1915. 



The Florists' Review 



87 



For 

 the June Girl 



A decoration of Rambler sprays, pink, white or red; beau- 

 tiful, graceful and effective; some long, some medium and 

 some short sprays. The first cuts will come from our Wash- 

 ington store, then Baltimore, Philadelphia and New York, thus 

 giving an unusually long season. 



$5.00 to $20.00 per 100 

 according to length of 



sprays, 

 sprays. 



HEADQUARTERS FOR GKB 



Adlantum, per 100, $1.00 and $1.60 

 Smllax, per 100 strinKS, $20.00 and $26.00 

 AiparagruB Plumosus, per bunch, 60c 

 Asparagus Plumosue, per strlnK, 60c 

 Asparagus Sprengeri, per bunch, 60c 

 Dagger Ferns, new crop, per 1000, $1.60 

 Oalax, bronze and green, per ICOO, $1.60; per 



10,000 case, $7.60 

 Magnolia Leaves, prepared, bronze and green, 



per hamper, $1.60 



ElfS, MOSS AND FOLIAGE 



Lycopodlum, per 100 lbs., $9.00 

 Cut Laurel, per bunch (about 5 lbs.), 5(X; 

 Cut Hi nilock, large bdl., $2.60; 6 bdla., $10.UU 

 Florida Moss, per crate, 50 lbs., $5.00 

 Oreen Sheet Moss, per bag, $3.60 

 Qreen Lump Moss, per bbl..$l,60 

 Sphagnum Moss (burlapped), 10-bbl. bale, $4.00; 

 6-bale.lots, bale, $3.76; 10-baIe lots, bale, $3.60 



S. S. PENNOCK-MEEHAN CO. 



THE WHOL,ESAI.E FLORISTS OF PHILADELPHIA 



PHILADELPHIA, 1608-1620 Ludlow St. BALTIMORE, Franklin and St. Paul Sts. 



NEW YORK, 117 West 28th St. WASHINQTON, 1216 H St., N. W. 



Mention The RcTlew when yog write. 



PEONIES 



WHITE, PINK and RED 



GLADIOLI 



PEAS 



VALLEY 



ROSES, CARNATIONS and YELLOW DAISIES 



THE riDLADELPlIlA CUT FLOWER CO.,.-^'^vriIIIjy)ELrinA,rA. 



Mention The RcTlew when yon write. 



"A great mistake is made in many 

 parts of the country by those who sell 

 geraniums for Memorial day to the ex- 

 clusion of everything else. It is a busi- 

 ness error. Geraniums are grown in 

 great numbers, at considerable cost, 

 and sold, say, for 25 cents at the most, 

 to people who would readily pay from 

 six to ten times that amount for a 

 magnolia or other wreath and be bet- 

 ter satisfied. The profit on a 25-cent 

 geranium and a 2-cent flag must com- 

 pare unfavorably with the profit on a 

 wreath at $1.50, while the labor in 

 handling the latter is less. You have 

 no idea how the business in decorating 

 graves with wreaths has grown. I 

 know one florist who retails 3,000 mag- 

 nolia wreaths at from "$1.50 up, noth- 

 ing less. . They are sometimes sold plain; 

 ofttimes decorated with flowers. Us- 



ually the flowers are dried; sometimes 

 they are natural. Here in our own 

 city the geranium is still in the as- 

 cendant, but the department stores, 

 with keen business acumen, are buying 

 magnolia wreaths heavily, I simply 

 feel that it is poor salesmanship to sell 

 25 cents' worth where the customer 

 would be better satisfied with the 

 worth of $1.50." 



A Coal Fact. 



There is a coal salesman in this city 

 whom I admire for his pluck. A few 

 years ago he called at the time when 

 there was a strike in the coal mines. 

 He asked for a trial order for coal. 

 When asked how soon delivery could 

 be made, he didn't know. When asked 

 the price, he couldn't tell. This was 

 sublime, to be able cheerfully to go 



where told, to ask for an order for coal 

 that couldn't be quoted, or delivered on 

 request. So this salesman was asked 

 to return when times were better. He 

 did so and has kept on coming 6ver 

 since. 



When he called the other day it was 

 to say that he is now a special agent. 

 His duties are to find out the require- 

 ments of each place where a mechan- 

 ical stoker is employed and advise what 

 kind of coals should be burned to pro- 

 duce the best results; a need that has 

 come into existence with the advent of 

 the forced draught. Three nights' 

 work each week during last winter was 

 devoted to acquiring the knowledge 

 necessary for this work. The chance 

 came when a customer wanted to know 

 about the B. T. U., and no one els© 

 could tell him. 



