46 



The Florists^ Review 



JuMB 3, 1915. 



12 



PAGES OF BETAILEBS' CABDS 



TMa department for the cards of 

 Leading Betail Florists— those flo- 

 rists who have the facilities for filling 

 the orders sent them by other florists — 

 has made possible the recent rapid de- 

 relopment of this branch of the busi- 

 ness, a branch of the trade now estab- 

 lished for all time and so helpful that 

 its volume will keep on increasing for 

 many years. 



Are you sending and receiving your 

 share of these orders? ton can send 

 your share (and make 20 per cent profit 

 without effort) if you let 

 your customers know you 

 can perform this service 

 for them. To receive yourl 

 ■hare — ^well. The Beview's department 

 for Betallers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion. 



Why not send your order today — now 

 — before you forget it? 



..^or(8t... 



8o}U vA Aafylaad Ave*. 



•en 



St loth, /Be September 5, 1914, 



Florists' Review, 

 Chicago, 111. 



Gentleoen:- 



During the eiX MONTHS from March 4 to September 4 

 I have received from other Florists, by mall, telegraph or 

 cable, orders to the amount of $511.35 ae a result of my ad- 

 vertisement In the Retailers' department of The Review, with 

 the allowance to senders the record for SIX MONTHS le: 



Value of orders received 



Lees 30^ allowed senders 



Net value of orders for SIX MONTHS- 



$513.35 

 103.60 

 410.65 



It should be noted that this showing covers the 

 DULL SUMMER MONTHS, when any addition to a Florists 'e busi- 

 ness Is decidedly welcome. 



Retail Florists not advertising in The Review 

 should profit by this letter. 



Respectful J^, 



Orders for TEXAS 



THE 



FLORIST 



KERR 



HOUSTON, TEXAS 



Member norlsts' Telegraph Delivery 



HOUSTON. TEXAS 



**Fore9fdale** 



The Flower Shop 



Sttv«n Entries — Five Prizes 



A Card This Size 



Costs Only "TOc per Week 

 on Tearl j Order 



It woDid keep yonr oame and yonr facilities 

 before the whole trade. 



A half-Inch card costs only 35c per week on 

 yearly order- 



FORT WORfH, TEXAS 



J. E. MCADAM 



Member Florists' Telegraph Delivery. 



Lang rioral & Nursery Co., \^^' 



Write or wire headqnarters for flowers for Texas. 

 Oklahoma. Louisiana. New Mexico. No orders too 

 large, none too small. 



TEXAS 



Dallas Floral Co. 



DALLAS, TEX. 



H. F. GREVK, Prop. 



EL PASO, TEXAS 



POTTER FLORAL CO. 



Members Florists' Telegraph Delivery Ass'n. 



STATE NURSERY CO. 



CUT 

 FLOWBK 



65.000 sa. ft. Oi glass 

 at your service 



HELENA, MONTANA 



BOSTON. 



The Market. 



There was no special activity in cut 

 flower trade until May 27, and little ad- 

 vance in prices, but May 27 to 29 saw 

 a really brisk market, in which prac- 

 tically everything cleaned up. Condi- 

 tions Were in marked contrast to a year 

 ago, when a terrific heat wave just in 

 advance of Memorial day ruined busi- 

 ness. It is rare that the weather near 

 Memorial day is so cool as we have just 

 had. Hard frosts were reported from 

 many places, with «now in parts of New 

 England. This militated against a 

 heavy crop of greenhouse flowers. There 

 was a good supply of roses and all 

 cleaned up well. Those most in favor 

 were short and medium lengths at $3 to 

 $5 per hundred. There was no advance 

 in long-stemmed stock; in fact, Beauties 

 and other fancies went slowly. The 

 best demand was for red roses, pink 

 coming next in favor. Carnations were 

 in short supply and sold at $5 and $6 

 per hundred, some fancies making $8. 

 Many growers kept a large part of their 

 pick at home for the local trade. 



There was a big crop of yellow mar- 

 guerites, which sold at from 75 cents to 

 $4 per hundred, medium stock at $2 

 being in best demand. Sweet peas sold 

 remarkably well, select flowers making 

 $2. Spiraea Japonica and Queen Alex- 

 andra, ten weeks' stocks, double fever- 

 few and candytuft all had a great sale, 

 everything cleaning up. Few tulips and 

 narcissi were seen, but there was a good 

 crop of Spanish iris and gladioli, all of 



MT. CLEMENS, MICH. 



Rock Garden Greenhonses 



AUG. VON BOK8KI.A6KR 



NORTH GRATIOT AVENUE 



Member of the Florists' Telegraph Delivery 



B 



scH Roer^j* 



56 Broadway ^ 



DETROIT 



MICHIGAN 



John Breitmeyer's Sons 



Corner Broadway and Gratiot Ave., 



DETROIT, MICH. 



Member Florists' Telegraph Delivery Ass'n. 

 J. B aOETZ SONS 



SAGINAW, MICH. 



or any City in Michigan. 



MIC^HIA/iN ORDERS wUI be car» 

 |vlIl^IiiW*«l^ folly cared for by 



HENRY SMITH 



Wholesale and Retail Florist of QRAWP KAWDS 



BAHLE CREEK. MICHIGAN 



S. W. COQGAN, Florist 

 11 WIST Hi AIM STRUT 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L Bemb Floral Co., Aiberrgchdon. ,53 ^^ ^ 



