The Florists' Review 



JHNB 10, 1915. 



fl 



Established, 1897, by Q, L. QRANT. 



Published every Thursday by 

 The Florists' Publishing Ck)., 



630-S60 Oazton Building, 



608 South Dearborn St., Chicago. 



Tele., Wabash 8196. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Chi- 

 cago, 111., under the Act of March 

 3, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, $3.00. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



NOTICE. 



It u imp<M«ible to yuamnte> 

 tk* msertion, dUcentinuanca 

 or altoratioB of amy adTortiso* 

 mont nnloss instructions ara 

 racaiTod hj 



5 P. M. TUESDAY. 



800IETT OF AXEHIOAN FL0BI8TB. 

 Iaeorpor»t«d by Act of Ooncnu, Mareh 4. 1901. 



Offlc«rt tor 1916: President. Patrick Welch, 

 Boston; vice-president, Daniel MacBorle, San 

 fnaclsoo; secretary, John Toong, BS W. 28th 

 •t.. New York City; treaaorer. W. F. Kastlng, 

 Buffalo. 



Thlrty-flrst annnal convention, San Francisco, 

 Oal., Aofost 17 to 20, 1916. 



RESULTS. 



We g^ve them. You get them. 



We both have them. 



One of the features of this season's 

 demand is the call for pink geraniums. 



Matchless, although some sarcastic 

 persons refer to it as the white carnation 

 that is not white, still is making friends 

 steadily. It has performed well from 

 beginning to end of the season. 



It takes more than good intentions 

 and fair promises to render good service, 

 but the average man in the trade learns 

 only by experience that the best re- 

 sources seldom are available at cut prices. 



From the number of growers offering 

 rooted cuttings of chrysanthemums, and 

 they are selling well, it might be inferred 

 that there is not likely to be any serious 

 shortage of stock during October and 

 November, even if business is good. 



Geraniums have sold splendidly so far 

 this season, probably better than ever, as 

 immense quantities were propagated. At 

 present there is a shortage of good stock 

 in bloom, but perhaps history will re- 

 peat itself and a surplus develop later; 

 it not infrequently happens that a con- 

 siderable number of plants are not ready 

 until the season is far advanced. 



On the Editor's desk for several days 

 a half dozen fine blooms of Humei have 

 served to show that this old variety, in- 

 troduced in 1810, still is one of the best 

 after 105 years. The flowers came from 

 H. F. Hillenmeyer & Sons, Lexington, 

 Ky., who state that their plants have 

 been on the home ground fifty years or 

 more, the grandfather of the present 

 owners having established the business 

 in 1841. Humei is just a little weak in 

 stem to hold up the heavy blooms. 



HONORABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



FIVE YEARS. 

 Heurlln, Julius, Bralntree, Mass. 



TWO YEARS. 

 I'ockett, Thomas W., Melbourne, Australia. 

 Santman, G. E., Philadelphia. 

 Miller, Geo. L., Newark, O. 

 Hobart, Thos. W., Sioux Falls, S. D. 

 Krieger, Wm., Lansing, Mich. 



The Review stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns sent. 



DO YOU SELL BIBDS? 



The Review would like to hear from 

 some of its subscribers who handle 

 birds as a side line. Does it pay? 

 What sort of an equipment is needed 

 to make it a success? What are the 

 points to be avoided? Who are the 

 wholesale bird dealers? Glad to hear 

 from anyone who can offer suggestions. 



PRICE AND QUALITY. 



There are a great many ways of 

 getting trade, but probably the least 

 effective, in the long run, is the method 

 of cutting prices to get the order and 

 then cutting quality to get a profit. 

 Cheap prices are not the means of 

 building permanent business — certainly 

 not if quality is skimped. The buyer 

 who is attracted by cheapness will not 

 be satisfied unless he gets really more 

 than his money's worth and, in any 

 case, will be quickly lured away by a 

 still lower offer. On the other hand, 

 the man who knows and appreciates 

 quality usually is willing to pay a fair 

 price — he doesn't expect always to get 

 standard stock below the standard 

 price — and he sticks to the seller whose 

 stock always can be relied on to meet 

 his needs. 



It is a mistake to cut prices at the 

 expense of quality. 



Bear in mind that quality is remem- 

 bered long after price is forgotten. 



WONDERFUL WEALTH. 



Business in the United States scarce- 

 ly can be expected to be normal so 

 long as practically all of Europe is in 

 a death grapple, but business can not 

 be bad here so long as we are exporting 

 so much more than usual. During the 

 first nine months of the war exports 

 show an increase of $625,000,000 over 

 the corresponding period of last year. 

 Florists' interests, of course, lie in the 

 fact that when their customers prosper 

 this trade prospers. As showing a few 

 of those who are getting the money, 

 note these comparisons: 



Months' Exports. T^st Year. This Year. 



Foodstuffs $260,986,000 $657,402,000 



Horses 2.918.000 47.784,000 



leather goods 19,358.000 54,899,647 



Zinc and lead 327,702 21,953,341 



Clothing 8,790,000 24,9.')3,000 



Knit goods 7,510,0,S9 18,070,33r. 



Automobiles 9.34.3.30 23,997.968 



Wagons, etc 42,000.000 .'>2,644,0OO 



Arms and explosives... 7,068,090 27,881,547 



There is every indication that this 

 great flow of foodstuffs and manufac- 

 tures will continue as long as the 

 warring nations are able to finance 

 themselves and continue to employ the 

 energies of their people in the destruc- 

 tion instead of the creation of wealth. 



NEXT WEEK'S WEATHER. 



Weekly weather forecast, 

 issued by the U. S. Weather 

 Bureau, Washington, D. C, for 

 the week beginning Wednes- 



► day, June 9, 1915: 

 For the Region of the Great 

 Lakes — Rain is probable June 

 9 and again about June 12. 

 The temperature will be some- 

 what below the seasonal average. 



For the Upper Mississippi Valley and 

 Plains States — Showers are probable 

 about June 11 and again June 15. The 

 cool spell at the beginning of the period 

 will quickly give way to warmer 

 weather, and a short period of cool 

 night temperatures will set in about 

 June 11, alternating with warmer 

 weather until the end of the period. 



For the Ohio Valley and Tennessee — 

 The cool spell at the beginning of the 

 period will be of short duration. It 

 will be followed about June 12 by show- 

 ers, with higher temperatures. The 

 closing days of the period will be fair. 

 For the West Gulf States— A week 

 of practically fair weather, with tem- 

 peratures slightly above the seasonal 

 average. 



For South Atlantic and East Gulf 

 States — After the brief rains at the be- 

 ginning of the period, fair weather will 

 set in and continue thereafter. The 

 temperature will be a little below the 

 seasonal average. 



AMERICAN PEONY SOCIETY. 



Owing to the lateness of the season, 

 it has been decided to postpone the 

 annual meeting and exhibition of the 

 American Peony Society, announced for 

 June 12 and 13, to Saturday and Sun- 

 day, June 19 and 20, at Horticultural 

 hall, Boston. — Arthur H. Fewkes, for 

 the committee. 



CHICAGO. 



The Market. 



Last week, considering that it was 

 right after a holiday, business was 

 excellent, although there was no 

 scarcity of stock. Then came a day of 

 midsummer heat, June 6, to crowd the 

 market with open flowers and now, 

 were it not for the commencements and 

 the shipping trade, conditions might 

 truthfully be termed unsatisfactory. 

 But after a careful consideration of 

 the time and the attending circum- 

 stances, there is not much cause for 

 complaint. True, nothing but the best 

 grades of stock have been moved with 

 any degree of satisfaction. Fancy and 

 even standard grade stock has 

 brought fairly good June prices, and 

 for the rest, which constituted by far 

 the greater proportion of the receipts, 

 it brought fully as much as it was 

 worth. The easing up in the market, 

 following the Memorial day shortage, 

 became apparent as early as June 2, 

 but it was June 7 before the condi- 

 tion became pronounced. The dropping 

 off, however, was confined almost ex- 

 clusively to the local trade; the ship- 

 ping trade held to the normal with no 

 appreciable change. 



Roses and Beauties were abundant 

 after June 3, and continue to arrive in 

 greater quantity than the market can 

 conveniently handle. In quality the 

 roses did not average quite as high as 

 expected, but they were much superior 

 to those of the week before. The de- 



