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June iO, 1915. 



The Florists' Review 



27 



PUBLISHED 

 FOR YOU 



®i|p Uattiall proHpprttg N^ma 



SPECIAL 

 EDITION 



THURSDAY, JUNE 10, 1915. 



FLORIST'S PROBLEM 



IS CUT FLOWERS 



Only One Satisfying Solution 



No one greenhouse, -whether his or 

 someone else's, gives him a consistent 

 supply. 



HiR own greenhouse brings good 

 profit, but for year-round supply the 

 sagacious florist depends on a trust- 

 worthy service, such as the A. L. 

 Randall Company, of Chicago. 



It is, in fact, a co-operative service 

 receiving the choicest offerings from 

 the nation's largest growers and in 

 turn distributing them to thousands of 

 florists throughout the country. 



Saving in shipping expense, labor 

 and time, together with the certainty 

 of always receiving the lowest pre- 

 vailing prices, warrant your accepting 

 Randall Service as an ally in your 

 march to success. 



Cut Flowers 

 for Weddings 



No functions make such gen- 

 erous demand u|)on you as 

 June AVetlclings, and the 

 many attendant social affairs. 



Quality is essential. RealiKlng 

 this, we await your demands 

 with a selt-ctlon unequaled in 

 size ami variety. 



Lily of the Valley 



Grace and daintiness make It the 

 popular britle's flower. 



Daisies, White, Yellow 



Chamiinsr in their simplicity. 



Candytuft, White 



Prettiest you ever saw. Order 

 some— they will sell quickly. 



Sweet Peas, All Colors 



Fancy Si)encor8-big and fresh. 

 For Corsages and Arm Bouquets. 



Gladioli 



Select sturdy stemmed cuts in Red, 

 White and Pink. 



Peonies 



Buds that bloom into big, long, 

 lived Peonies. Richly colored. 



Roses 



All the popular varieties, including 

 a wonderful cutting of Sunburst. 



Beauties 



Apart from conventional white 

 blossoms, they are the leading 

 flowers for Weddings. All lengtlis 

 — wortliy to be given as bridal gifts. 



PROMPT SHIPMENTS 

 FROPKRLT PACKED 



MAIL, WIRE OR PHONE 

 TOUR ORDERS 



A. L. Randall Co. 



Chicago 



Central 

 7780 



ADVERTISING FOR THE 

 FLORIST-DOES IT PAY? 



How to Obtain Suggestions 



Beyond the shadow of a doubt — it 

 does. This statement is based upon 

 careful observation and upon reports 

 from florists coSperatIng with us in 

 gathering information ana suggestions 

 for florists' advertising. 



Your community spends a great 

 deal of money on amusements, sweet- 

 meats and gimcracks — far l)ette- 

 spent on flowers because, dollar for 

 dollaf, flowers give more pleasure to 

 more people. 



Sales will Increase when attention 

 is directed to your store. 



Advertise in the newspapers. Mall 

 letters and cards to present and pros- 

 pective customers. Remind them of 

 appropriate flowers as gifts for cer- 

 tain occasions. 



Suggest their depending on you for 

 what is correct for Wedding Bouquets, 

 Baskets, Corsages, Arm Bouquets, 

 House Decorations, etc. 



Offer a "Dollar Box" for birthday 

 gift — a special Graduation Bouquet at 

 $2.00— a special Table Vase with 

 some abundant flower when the price 

 is low. 



Announce your preparedness to pro- 

 vide complete decoration for bouse or 

 lawn parties as well as wedding 

 functions. 



Above all — make your window a 

 salesman. Keep new ideas always 

 before passersby: Innovations in Gift 

 Baskets, Table Decorations, Vases. 

 Plant Boxes or whatever "special" 

 you may be in position to offer. 



All these are but suggestions. We 

 will gladly answer questions and offer 

 practical suggestions. Address your 

 letters to "Advertising Department." 



If there is space for lawn and flower 

 beds around your place of business be 

 sure It is improved to the last detail. 



The coming "dog days" offer time to 

 lay things out attractively. 



No florist or grower can feel right in 

 urging people to buy materials from 

 him to flx up flower gardens and lawns 

 unless his own place Is a model. 



Read our Growers' Supplies ad on 

 IMige 81. 



Rando Special Florists* 

 Thread 



You will find 

 it strong and 

 firm. Put up 

 in 2-lb. bo.xes. 



2-lb. boxes, per lb d»o 



5- box lots, per lb esiflo 



Cotton T\7lne 



For tying packages. Popular with 

 growers to tie Carnations, Sweet 

 Peas, etc. Regular 30c (luailty, 3 or 4 

 ply, special, per lb., 542 '•jc. 



Sno^e Wbite Tissue 



Whitest Florists' tissue you can 

 buy— highly glazed. Special, per 

 ream, 60f; |)erlO-ream bdl., $5.50. 



Florists* Wax 



New process wax— never sticks- 

 wraps well— good colors. 24-ln. roils. 

 White, Green or Pink, regular 15c 

 grade. Special, per lb., 12c. 



Sheets— 24x36 in.. White or Green, 

 usually sold at $1.75. Special, per 

 ream, $1.41. 



Cut Annealed Wire In Boxes 



12 and I8-ln., 



12 11)8. to box 



Si)eclal 



No. per box 



18 $0.85 



20 89 



21 95 



22 99 



No. Spec, per box 23 1.05 



24 $1.10 26 1..39 



28 1.60 36 3.00 



Per Stone of 12 lbs. 



No.18 $0.55 No.24 $0.85 



20 05 26 99 



21 70 28 I.IO 



22 75 S2 1.35 



23 80 .36 1.80 



Two sizes of Galvanized Wire are 

 nmch used in stringing carnations. 

 We quote them at exceedingly low 

 prices. 100 lbs. HX) lbs. 



No.18 $5.50 No.16 $4.50 



THE SITUATION ON 



EUROPEAN GOODS 



The Supply Very Uncertain 



With the determined entry of Italy 

 into the European conflict, imported 

 goods become more diflicult to obtain 

 than ever. The meager supply of such 

 materials as florists use that reaches 

 our shores is eagerly taken at top 

 figures and sold at a premium. 



Good fortune has attended us in 

 our purchases and we offer a large 

 and well assorted stock at extremely 

 reasonable prices. 



The uncertainty of future supplies 

 is obvious to you. It is possible that 

 future importations may ne numerous 

 and abundant, but more probable they 

 will be scarce and scanty. 



We conscientiously repeat our sug- 

 gestion to buy now. 



SAVK MONET ON THKSE 



Chiffon Bargains! 



8 Stripe ChUfon 



All silk. Ties and drapes well. 

 Richly colored. Fine meshed. 



fi-lnch per yard, S'ac 



White Beauty Purple 



Pink Black Lavender 



Nile Gray Moss Green 



Moss Yellow Scarlet 



Blue Violet Richmond 



2-lnch per yard, 2c 



White, Blue, Pink, Moss, Scarlet. 



4-lnch per yard, Z'ljc 



White, Pink. Blue, Emerald, Pur- 

 ple and Violet. 



10-Inch per yard, 6c 



White, Plnk,Vlolet, Purple, Laven- 

 der. Red, Nile, Knierald. 



Valley CliUfon 



Delightfully acceptable for Wed- 

 tlings. Fine texture patterned in 

 Lily of Valley design. 



6-lnchonly per yard, 534c 



White, Pink, Lavender, Purple, 

 all with White Valley Design. 



- White Adlantum 



^ Green Adlantum 



Adlantum Chiffon 



This (liilnty drape adds class to 

 Bouquets and Baskets. 

 Whit«( 

 Pink \ 



White, Pink, "1 , 

 Nile, Lavender/ 



6-lncli only per yard, 7c 



5000 ChUfon 

 Richest of all— pure silk, with lus- 

 trous satiny lx)rder. 

 Vfhitfi, Pink, Nile, Gray, Beauty, 

 Purple, Lavender. 

 8-inch per yard, 12%c 



silk Netting: 



Busy florists who appreciate its 

 draping qualities and unusual 

 sheen are keeping our stock on 

 the move. 



6-lnch White, Pink, Purple, Blue, 

 Violet, Beauty, Moss.. per yd., 3"4c 

 14-inch White, Pink, Purple, Lav- 

 ender, Yellow per yd., OHic 



IMPORTANT! ChiKons and Nettings sold 

 In bolt lots averaiing 40 yards per bolt. 



FLORISTS NOW SELL- 

 ING MORE BASKETS 



Find They Increase Trade 



During the time of year when pri- 

 vate gardens are abloom, the demand 

 for the florists' offerings seems to 

 wane. 



Flowers alone do not draw sales, 

 but an attractive basket filled with 

 almost any stock and decorated with 

 ribbon or chiffon will more likely find 

 a buyer. 



More and more are baskets filled 

 with flowers given at betrothals, wed- 

 dings, birthdays, receptions, and 

 wherever something a bit more pre- 

 tentious than the ordinary bouquet 

 may be used. 



Having purchased a first basket 

 people are very likely to do it again — 

 particularly in the case of young men 

 who send flowers to their girl friends 



Two of our prettiest and most popu- 

 lar basket designs are shown and 

 priced below. Order a few. Put 

 them on display and we are sure you 

 will sell them. ^ 



Baskets 



Designs That Sell ThemselTes 



No. 814—1 



Graceful and practical 

 —it has won deserved 

 popularity as an easily 

 filled and quick selling 

 basket. 



Filled with roses or 

 other stock and tied 

 with chiffon, it never 

 need sell under $3.00, 

 and frequently goes as 

 high as S6.00. 



Two - tone finishes — 



Nile anti White, Moss 



and White, Antique Gold. Blue and 



Gold, Pink and White, Baby Blue 



and Gold. 



23 In. high, body 8 in. deep, 69c 



Lonr Handle Willow and Straw 

 Braid Baskets 



The quaint old bas- 

 kets our grandmothers 

 knew in their court- 

 ing days. So pretty 

 and satisfactory they 

 never lose favor. 



Prices are for natu- 

 ral flnish. 



Colors and two-tone 

 effects IS per ct. extra. 

 Height Each 



No. D UA. 14 -in $0.S5 



No. D IIB. 16 -in 30 



No. D lie. nhi-ln 35 



No. D IID. 20 -in 45 



No. D IIK. 24 -in 60 



No. D IIF. 26 -In 75 



No. D IIG. 30 -in 95 



No. D IIH. 32 -in 1.05 



No. D III. 34 -in 1.15 



No. D IIJ. 36 -in 1..30 



No. D UK. 38 -In 1.40 



No. D IIL. 40 -in 1,46 



Send for Bulletin of June 

 Wedding Sale 



It Illustrntes 



e.^ 



and descrlljos 

 a wonderful 

 array of Wetl- 

 dlng Accessor- 

 ies and other seasonable 

 supplies. New designs in 

 Wedding Gates and 

 Arches, Kneeling St<x)l, 

 Staff and Arm Baskets, 

 Shepherds' Crooks and 

 other items for the nup-^'i 

 tials. The clever Arm Bou- ^^:'Si^^ 

 quet Holder and Bridal 

 Muff will interest you. Chiffons, 

 Nettings, Maiines, Gauze, Ribbons, 

 Coi-sage and other pins. Baskets and 

 more supplies, all at reduee<l prices. 

 Write Today lor Tour Copy 



a 



TO GKT THESE FRICES TOU MUST REFER TO THIS AD WHEN ORDERING 



A. L. RANDALL CO. ^^r^^U CHICAGO 



