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Jims 10, 1015. 



The Florists' Review 



103 



LOUISIANA CYPRESS 



WASHINGTON RED CEDAR 



GREENHOUSE HARDWARE 



and POSTS 

 BRASS SCREWS 



THE DIETSCH PATENT 

 SHORT ROOF CONSTRUQION 

 PATENT V and U GUHERS 

 GALVANIZED and 



COPPER NAILS 



For a practical bouse the Dletach is best. 

 Write tor our oataloBue. 



A. DIETSCH COMPANY 



2640 Sheffield Avenue, CHICAGO 



M^ntlnn Th» H*th»w irh^n yon wr1t» 



TOBACCO. 



Strong tobacco dnst, $1.75 per 100 Ibi.; 200 

 lbs.. $3.00. Q. H. Hnnfcel Co.. Mllwantee. Wit. 



WIRE WORK. 



We are the largest mannfactarere of wire work 

 In the west. E. P. Wlnterson Co., 166 North 

 Wabash Are., Chicag o. 



William E. Hlelscber'a Wire Works, 

 88 and 40 Broadway, Detroit, Mich. 



"A SOFT ANSWER." 



There is nothing to be gained by al- 

 lowing yourself to become aroused by 

 anything that a man with a kick may 

 write you. There are a thousand things 

 which might have put him in , a bad 

 humor, all of which you know nothing 

 at all about. 



It is a good plan in adjusting any kind 

 of complaint, if it is impossible to give 

 a man an immediate answer, to write 

 him that his complaint is being investi- 

 gated and he will then understand that 

 the matter has not been neglected. 



Possibly the best way to get the right 

 attitude in answering a customer 's com- 

 plaint, or his attitude towards an unpaid 

 account, is to consider how you would 

 handle this customer if he came into your 

 ofSce. Certainly you would not pick a 

 quarrel with him, you would not let 

 yourself be other than courteous and po- 

 lite throughout his call; you would take 

 him all through the house if necessary 

 just to demonstrate how desirous the 

 firm was to give him a square deal. 



It must be borne in mind, also, that a 

 great many merchants, especially those 

 who are doing a small business, do not 

 as a rule have the proper knowledge 

 or acquaintance with business customs 

 and are therefore likely to say and do 

 things that you as experienced business 

 men would not countenance in your own 

 establishment. To bear this in mind 

 will frequently help in adjusting ti^ cus- 

 tomer 's complaint with the greatest de- 

 gree of satisfaction to all concerned. — 

 Credit Men's Bulletin. 



IN UNION THERE IS STRENGTH. 



[Extracts from the paper of Prof. A. C. Beal. 

 of Ithaca, N. Y., on "State Organization," read 

 before the Teras State Florists' Association.] 



It may be asked, why have a state 

 organization? "What can a state or- 

 ganization do? In the first place, a 

 state organization of florists should co- 

 operate with all movements for horti- 

 cultural progress, with all movements 

 for civic progress in the line of park 

 development, school gardening, the 

 improvement of school and private 

 grounds, etc. It should promote the 

 passage of all laws favorable to the 

 above ends and beneficial to the busi- 

 ness. It should prevent the passage of 

 any law injurious to the business, 

 whether directly or indirectly harmful 

 to it. That an organization represent- 

 ing all the florists can be more eflfec- 



RIGHT NOW 



is the right time to think of ordering 

 your lumber for repairs and new benches 



PECKY CYPRESS 



Either in small quantities for shipment from our yard in Chicago 

 or from the mills in the south if you need carloads. Can ship 

 mixed sizes or all of one size, as you need it; inch in all widths 

 —4-inch, 6-inch. 8-inch, 10-inch, 12-inch; 2 x 4 or wider; lengths 

 as you require them. Also get our low prices on 



HOTBED SASH-K. D. FULTS. 



GREENHOUSES 



The Foley Greenhouse Mfg. Company 



Telephone— Ljtwndale SISO 



8848 West 81st Street, CHICAGO 



tive than scattered individuals, does 

 not require any argument. 



The Illinois State Florists' Associa- 

 tion was instrumental in securing a 

 splendid equipment for the state agri- 

 cultural college for teaching and ex- 

 perimental work in floriculture. The 

 New York florists have been working 

 along the same lines. The Illinois or- 

 ganization revolutionized the floral ex- 

 hibits at the state fair. To begin with, 

 they secured an increase of premiums 

 from $1,000 to $2,500, and the appoint- 

 ment of a practical florist as superin- 

 tendent. The New York florists have 

 been equally successful, and are co- 

 operating with fruit and vegetable 

 growers in securing a larger and better 

 horticultural building. The holding of 

 exhibits at the state fairs is a means 

 of educating the public which cannot 

 be reached by the city flower shows. 

 Meetings. 



The New York florists follow the cus- 

 tom of semiannual gatherings, at the 

 state fair in September and during 

 farmers' week at the state agricultural 

 college. The Illinois Association, as 

 better suited to its plan of organiza- 

 tion, holds annual meetings and flower 

 shows in the larger cities of the state. 

 The local clubs finance the shows by 



the sale of space to the trade exhibi- 

 tors of florists' supplies and for signs, 

 etc. These shows, being primarily for 

 the education of the public and the 

 stimulation of trade, are free to visi- 

 tors. In fact, everything is done by 

 the local florists to get the people out. 

 I should strongly advise this feature in 

 connection with state florists' meetings, 

 which, of course, should be held at a 

 favorable time, when florists can attend 

 and when the maximum advertising re- 

 sults can be had. 



The greatest reason for state organi- 

 zation is the social one. The meeting 

 of brother florists in,, the exhibition 

 hall and around the banquet table pro- 

 motes mutual good fellowship. 



In conclusion, I would say that a 

 state organization can be a powerful 

 factor in stimulating the ornamenta- 

 tion of public and private grounds, in 

 educating the public in the use of flow- 

 ers by holding exhibitions, in promot- 

 ing good fellowship among florists gen- 

 erally, in elevating the dignity of the 

 business through association with one 

 another, and above all by bringing 

 home to every member the present mag- 

 nitude of the business and its possibili- 

 ties for the future, which will be an 

 inspiration for better floriculture. 



