10 



The Florists' Review 



Jdne 17, 1915, 



«oon-to-be head clerk is the one who 

 «an think things out for himself; who 

 notes a result and can figure out how 

 it was obtained -or why he did not get 

 the result that was wanted — who can 

 reason from effect to cause and from 

 <-au8e to elfect. 



Tabasco on Your Thinker. 



There are schools of salesmanship, 

 but all a school of any kind ever did for 

 anybody was to make him THINK for 

 liimself, lending perhaps a little assist- 

 ance in the way of making the thoughts 

 of others accessible. The school of ex- 

 perience, where we all attend every day, 

 is the finest school of salesmanship, for, 

 to the one who sells with his head as 

 well as his hands, it gives innumerable 

 •opportunities to try out the thought 

 suggested by the preceding sale — to put 

 theory into immediate practice. 



Remember, when you see a man or 

 woman developing new methods of suc- 

 cessful salesmanship, that "always the 

 strongest coyote makes the new trail — 

 the pack is content to follow in the 

 old." 



A SALE. 



"What constitutes a sale?" It was 

 asked of me the other day. 



"Service and merchandise," was my 

 answer, as they go together, sort of 

 fifty-fifty. 



But with the florist it is service, art 

 and merchandise that constitute his 

 sales. Samuel Seligman. 



OKLAHOMA BETAIL STORE. 



The accompanying illustration gives 

 a view of the retail store of Furrow 

 & Co., at Oklahoma City, Okla., of 

 which Lion Foster is manager. The dis- 

 play room is sixty feet deep. It is 

 finished in white and trimmed in green. 

 The card desk and customers' tele- 

 phone are on the east side of the store 

 in front of the icebox. The office is 

 located over the display window. 



Immediately behind the icebox is a 

 department twenty-five feet deep fitted 

 up complete for packing loose flowers 



for delivery. At arm's length there 

 are boxes of all sizes made up, and 

 twine, ribbon and other necessities 

 needed for packing loose flowers. Just 

 behind" the box department is the de- 

 sign and make-up room, which is forty 

 feet deep. It has a cement floor and 

 drainage connecting with the sewers. 

 Along the east side of this room is a 

 counter three feet wide covered with 

 sheet-iron, draining to one corner, 

 which is also connected with the sewer. 

 This counter is also used for unpacking 

 flowers and plants. Underneath the 

 counter are vases, pots and soil. Run- 

 ning crosswise of the room and butting 

 against the west wall are five design 

 tables, 4x7 feet. At the west end of 

 each table is a cabinet, where all the 

 accessories that go to make up a de- 

 sign are kept. Overhead hang all kinds 

 and sizes of baskets for basket work. 

 The shipping office is located between 

 the design and flower packing room, on 

 the east side of the store. There are 

 two telephones for the shipping office, 

 one for the business office and one for 

 the display room. 



FATHERS' DAY WON'T DOWN, 



In spite of all the fun that's poked 

 at it. Fathers' day won't down; and, 

 curiously enough, it 's the mothers who 

 insist that father must be honored. 

 The following is from that well known 

 women's journal, the Delineator: 



"June is the month not only of 

 roses and weddings, but it is the month 

 that celebrates a far less frequently 

 sung fete. Fathers' day comes this 

 month on June 22. The rose, any kind 

 or' color, is the emblem of Fathers' day, 

 and all who wear one on June 22 will be 

 known to be paying tribute to father, 

 living or dead. Father himself was 

 not the inventor of this celebration. It 

 was a woman who devotedly admired 

 her father and her husband who made 

 the suggestion. Happy and admiring 

 daughters and wives all over the coun- 

 try have taken it up. There is a slow 

 but sure gathering feeling among 

 women that in spite of the heavy artill- 



ery used against men in the fight for 

 suffrage, after all, father is a pretty 

 fine old father, and that we will tell 

 him so once a year, no matter how we 

 ignore and maltreat him the remaining 

 364 days." 



SUMMER LILIES. 



Really choice flowers are not over- 

 plentiful through the summer months, 

 Cattleyas are at their lowest ebb, val- 

 ley is of doubtful quality, gardenias 

 are uncertain and costly, but lilies are 

 always procurable with a minimum of 

 care, and no florist who has greenhouses 

 and design work to do should be with- 

 out them. Longiflorum from cold 

 storage bulbs now come in useful. 

 These come along quite fast and it is 

 not wise to start too many at a time. 

 They do well in a warm, moist house 

 once fairly started. Speciosum album 

 and Melpomene, especially the first 

 named, are grand for summer use. 

 Where a good batch was potted last 

 December the first flowers will soon be 

 open and, by keeping some plants cool, 

 a succession can be had until the end 

 of September. This also reminds us 

 that July is a good time to pot some of 

 those useful Japanese lilies to flower 

 'from Thanksgiving to Christmas, Cold 

 storage bulbs are, of course, necessary, 



L. auratum potted in December is 

 just starting to bloom and will give 

 flowers for two or three months, by 

 retarding a portion. The flowers are 

 large and heavily scented, and there- 

 fore less desirable for funeral work 

 than other sorts, but plants in flower 

 will sell for standing on piazzas or any 

 other position not too confined. L, can- 

 didum flowers naturally outdoors be- 

 fore long. Meantime, late batches in 

 pots keep up the supply. This is the 

 purest and most beautiful white lily 

 we have, good alike for forcing and 

 outdoor culture. In a few years the 

 beautiful and majestic L, regale, or 

 myriophyllum, will be a prime florists' 

 favorite also. 



NUMBER OF BLOOMS PER BULB, 



What is the average number of 

 blooms per bulb of Lilium magnificum, 

 size 10x11 inches or larger, when 

 forced for Christmas? I intend to pot 

 the bulbs about July 15. 



B. S.— Pa, 



Display and Sales Room of Furrow & G>., Oklahoma Qty, Okla. 



I have not been able to average more 

 than eight to ten flowers on such bulbs 

 as you mention. Some bulbs will pro- 

 duce more; a good many will produce 

 less. Usually some will not flower at 

 all, on account of too hard freezing. 

 The experiences of others using cold 

 storage magnificum would be interest- 

 ing. Of course cold storage lilies of 

 any kind will not produce any such 

 number of flowers as those not so 

 treated, C, W, 



Nelsonville, O. — After two years' 

 trial, F. J. Sauters has discontinued his 

 florists' business here. 



Minneapolis, Minn. — A letter has 

 been received by the park commissioners 

 from the board in charge of the Philip- 

 pine exhibit at the Panama-Pacific 

 exposition, offering a lot of orchids, 

 1,974 in number and of fifty-seven 

 varieties, for $10,000. The orchids are 

 now on exhibition at San Francisco. 

 The letter states that the orchids are 

 worth $20,000, and will be ready for 

 delivery December 20, 



