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The Florists^ Review 



J«MH IT, 1915. 





has sent out tickets for the annual holi- 

 day of its members, July 14, at Wetzel's 

 grove. College Point, L. I. An elab- 

 orate program has been provided. The 

 ... steamer Ursula has been engaged, and 

 il the hour of sailing changed to 9 a. m. 



J. Austin Shaw. 



Alwayn A. Ilanft, junior member of 

 the retail firm of Hanft Bros., Sixty- 

 second street and Madison avenue, is to 

 marry Miss Marion Dale, one of the 

 members of the cast of "Nobody 

 Home," at the Princess theater. She 

 is 19 years old, lives with her mother 

 at 2340 Seventh avenue, and is filling 

 her first stage engagement. When Mr. 

 Hanft, who is 28 years old, was called 

 upon to furnish flowers for the opening 

 performance of "Nobody Home," six 

 weeks ago, he made the acquaintance 

 of Miss Dale. 



A. T. Bunyard has leased additional 

 store space at his establishment at 413 

 Madison avenue, at the corner of Forty- 

 eighth street, for a term of years. 



ROCHESTER, N. Y. 



The Market. 



We are badly in need of rain and 

 warm sunshine. Many of the outdoor 

 flowers are just about standing still 

 and refuse to open. Children's day, 

 celebrated in many of the city churches 

 June 13, brought heavy demands for 

 red and pink peonies, but few were 

 obtainable. However, carnations were 

 somewhat plentiful and were substi- 

 tuted in many cases. At present the 

 carnations are cheap and, for the season, 

 are good, firm blossoms. A number of 

 dark shades are on the market, but do 

 not sell well. The supply of roses is 

 large and exceptionally fine. Long- 

 stemmed Maryland and Mock are found 

 especially useful for bouquet work. 

 Hadley, Ophelia and Taft also sell well. 

 Beauties are good and are cheaper. 

 Valley is plentiful and of fine quality. 

 Sweet peas are good and somewhat plen- 

 tiful, but are shorter in stem. Cat- 

 tleyas and miltonias have sold well. 

 Fine America gladioli are on the mar- 

 ket and sell readily. Baby gladioli are 

 being used extensively in basket work. 

 Lupines, bachelor's buttons, syringas 

 and daisies complete the stock. As- 

 paragus and smilax are becoming more 

 plentiful. In blooming plants little is 

 seen at present. Companulas, primulas, 

 hardy hydrangeas and a few calceo- 

 larias are found. There has been a 

 large call this year for hanging baskets 

 and porch jars, and the greenhouse men 

 are kept busy most of the time. 



Various Notes. 



George B. Hart and Charles H. Vick 

 are attending the United Commercial 

 Travelers' convention being held here 

 this week. 



Arthur Elder has just returned from 

 a business trip to Ithaca and Cortland, 

 N. Y. H. E. Bates has also returned 

 from a brief visit to Pittsburgh, Pa. 



Among the recent orders taken by the 

 Lord & Burnham Co. was a house 28x100 

 for C. E. Clark, of Coudersport, Pa. 

 Business, says this firm, is improving. 



The many friends of Patrick Kelley, 

 who a few years ago was employed by 

 H. E. Wilson, will be interested in 

 knowing that he was ordained into the 

 Catholic priesthood at the Cathedral, 

 June 12. 



George T. Boucher reports business 

 as excellent. He says his plant trade 



has doubled this season and a good 

 counter trade is noticed. An extensive 

 decoration for the United Commercial 

 Travelers' ball and banquet was exe- 

 cuted by Mr. Boucher at the State 

 Armory, June 11. Besides a large 

 quantity of palms and greens, hun- 

 dreds of yards of blue, white and 

 gold bunting were used, with a pro- 

 fusion of American flags. 



Wm. H. Dildine, treasurer of James 

 Vick 's Sons, was suddenly stricken with 

 appendicitis and was operated on re- 

 cently at the Rochester General hos- 

 pital. His condition is good and he 

 is well on the road to recovery. It was 

 his intention to go to the seedsmen's 

 convention at San Francisco and he had 

 already written to several growers in 

 California, making arrangements to 

 meet them there. 



Among the visitors this week were 

 G. Reising, of L. Baumann & Co., Chi- 

 cago, and Morris Cohen, ribbon mer- 

 chant, of New York. Both men are 

 booking fall orders and are well satis- 

 fied with business. 



Henry Salmon, on Mount Hope ave- 

 nue, is a busy man these days. Store 

 trade is good and his plant trade is 

 large. 



Jacob Thomann & Sons report fair 

 business, with a good funeral trade. 



David Scott, of Corfu, N. Y., is ship- 

 ping in some fine pink and yellow snap- 

 dragons. 



Fred Vick had a busy day Saturday, 

 as he is a member of the Fifty-fourth 



Regiment band, which paraded with the 

 U. C. T., and business also is good. 



J. B. Keller Sons had a big wedding 

 decoration at Geneva, N. Y., which 

 took three days to complete it. 



H. J. H. 



WRITE YOUR OWN HEAD. 



As the owners of a certain make of 

 automobile do the most extensive part 

 of the concern's advertising, so do the 

 readers of The Review form its best 

 advertisement. The wide success of 

 the automobile has resulted in the cir- 

 culation of jokes without number about 

 the car. Now The Review, through its 

 success, is getting into the same class, 

 for here is a joke submitted about it. 



Were we looking for a caption, we 

 might head it, "This Is No Joke," im- 

 plying, of course, its truth, rather than 

 a lack of humor; or we might write, 

 "Too Much of a Good Thing," except 

 that some people believe that such a 

 paradox is an impossibility; but the 

 heart of the matter is contained in the 

 five words which the jokesmith himself 

 underscored three times, "We All Talk 

 from Experience." Here's the "ex- 

 perience": 



Doctor: "You must go away for a 

 long rest." 



Overworked Florist: "But, doctor, 

 I'm too busy to go away." 



Doctor: "Well, then, you must 

 stop advertising in The Review." 



A. J. Schmidt, Jr. 



Kesrser, W. Va.— C. L. Wiseman is 

 planning the erection of a greenhouse, 

 30x300 feet. 



Jackson, O. — Nellie M. Dungan is 

 having a small greenhouse built, pre- 

 paratory to entering the florists' busi- 

 ness. 



Qibsonburg, O. — W. H. Schwan is 

 planning to enter the greenhouse busi- 

 ness. He has been engaged in gar- 

 dening. 



Stanton, Mich. — L. E. Brown, who 

 lias hitherto done a retail business in 

 plants and flower and garden seeds, will 

 build a greenhouse this summer. 



Lawrenceville, IlL — J. R. Guinea, 

 1525 Porter avenue, plans to build a 

 greenhouse next fall. He now grows 

 flowers and plants outdoors in a small 

 way. 



WiUiamsport, Pa. — The Williamsport 

 Floral Co. has taken out a permit for 

 the erection of seven greenhouses, a 

 boiler house and an office building, at 

 an estimated cost of $10,000. The new 

 range will be on Herdic street, above 

 Park avenue. 



Booneville, Miss. — The Booneville Flo- 

 ral Co., of which Mrs. Kate Lacy is 

 proprietor, finds business better this 

 season than ever before, both in cut 

 flowers and plants. Several new green- 

 houses are being added this year and a 

 larger quantity of stock is being planted 

 outside. 



Silver Creek, N. Y. — C. Borgstrom is 

 planning the erection of a greenhouse, 

 with which he expects to open business 

 next fall. 



Erie, 111. — The Erie Greenhouses are 

 tearing down the old house and will 

 build from it a house 18x75 feet. A 

 new house, 25x100, is under way, the 

 material for which was furnished by 

 the A. Dietsch Co., Chicago. Although 

 the bad weather just preceding Me- 

 morial day hurt the holiday business, 

 trade for the occasion was much larger 

 than that of any previous year. 



Oelweln, la. — I. O. Kemble, of Mar- 

 shalltown, has purchased desirable prop- 

 erty on South Frederick street and will 

 immediately begin the erection of an 

 office and salesroom. Greenhouses will 

 be built during the summer. This will 

 be operated in connection with their 

 other plants, as the Kembles already 

 have greenhouses in six Iowa cities. 

 W. E. Gleason will be the local man- 

 ager. 



Alton, HI. — George Madsen, of the 

 Alton Floral Co., has closed a deal with 

 Miss Dietschy, by which he acquires 

 the greenhouse on Fourth street which 

 was erected a year or so ago by Chas. 

 Newman. The building will be moved 

 to the range of the Alton Floral Co., 

 near Godfrey. Mr. Madsen is plan- 

 ning to erect one new house in addi- 

 tion to moving the Dietschy structure. 

 He will then have five greenhouses. 



