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56 



The Florid' Re^Shv 



June 24. 191S. 



X 



W. F. Therkildson, advertising man- 

 ager for W. Atlee Burpee & Co., is at- 

 tending the ad men 'a great convention at 

 Chicago this week. He will return to 

 Philadelphia about July 6. 



The leading article in Printers' Ink 

 for June 17 was "The Personality that 

 is Behind the Burpee Business," an in- 

 terview with W. Atlee Burpee and illus- 

 trated with that gentleman 's portrait and 

 reproductions of some of his ads. 



iNPORiiATiON comes from Antigo, Wis., 

 of more heavy rains. As the peas 

 in that district have had all the rain they 

 can well stand, this excessive precipita- 

 tion if continued will throw them back 

 for two weeks or more, if it entails no 

 more serious consequences. 



Grass seed to the amount of 20,000 

 pounds was furnished by the Leonard 

 Seed Co., Chicago, to the new Speed- 

 way park, Maywood, 111., where Chi- 

 cago's first 500-mile international auto 

 derby will be held June 26. The seed 

 was planted one month ago and an ex- 

 cellent stand now covers the ground in 

 spite of the lack of sunny days. 



A BKONZB tablet was erected last week 

 on the store front of Henry A. Dreer, 

 Inc., Philadelphia, reading: "Site of 

 the residence of Bobert Morris, states- 

 man and financier. Bom 1734. Died 

 1806. Founded Bank of North America 

 in 1781. Buried in Christ Church. This 

 tablet is erected to his memory by the 

 Chestout Street Business Men's Asso- 

 ciation." The Dreer concern itself dates 

 back to 1838. 



THE SEED TRADE CONVENTION. 



WISCONSIN SEED BILL. 



The judiciary committee of the Wis- 

 consin senate reported June 16 on a 

 new substitute to bill 650 A. The bill 

 came up in the senate June 18 and was 

 passed. It is expected to go through the 

 assembly in the same form. The im- 

 portant feature is the fact that the 

 seedsmen have prevented the guarantee- 

 ing of the crop. As far as that point 

 is concerned, the bill is just where it 

 stood before the hearing. This is a 

 substantial gain, even if a negative one. 

 The substance of the amendment as it 

 now stands is as follows: 



For the purposes of sections 1494X-1 

 to 1494X-16, inclusive, the term "agri- 

 cultural seeds" shall include seed of 

 the red clover (either medium or mam- 

 moth), white clover, alsike clover, al- 

 falfa, timothy, orchard grass, Kentucky 

 bluegrass, red top, Bromus inermis, oat 

 grass, rye grass, the fescues, the millets, 

 other grass and forage plant seeds, flax, 

 rape, buckwheat and cereals. 



For the purposes of the same sections, 

 the term ' ' agricultural seeds ' ' shall also 

 include seed peas for canning purposes 

 sold in lots of 100 pounds or more. 



In all actions for damages growing 

 out of any violation of this section, if 

 no fraud, bad faith, or want of due 

 care is shown on the part of ths vendor, 

 the purchaser shall be limited in his re- 

 covery to the amount of the price of the 

 seed. "" 



In Session at San Francisco. 



The thirty-third annual convention of 

 the American Seed Trade Association, 

 which opened June 21 at San Francisco, 

 is notable for the fact that it is the 

 first time in its long, active and useful 

 life that the organization has met in 

 the state whence comes the greater part 

 of the domestic supply of garden and 

 flower seeds its members sell. The dis- 

 tance from the principal seed distrib- 

 uting centers is so great that it was not 

 to be expected the attendance would 

 break records, but, all things consid- 



L«8ter L. Morse. 



(PresUlent of the American Seed Trade Association, 

 with his famous Sweet Pea Notebook.) 



ered, the number of those present is 

 large. There are about 100 men, sixty 

 of whom may be classed as from the 

 east. An almost complete list of those 

 present from east of the Missouri ap- 

 peared in The Eeview for June 10 and 

 17. One effect of the place of meeting 

 apparent in the attendance, but perhaps 

 not anticipated, is that the grass seed 

 interests are not so much to the fore 

 as has been the case since legislation 

 was first directed at them, a few years 

 ago. Ordinarily the Wholesale Grass 

 Seed Dealers' Asiociation, of whieh A. 

 E. Eeynolds, of Crawfordsville, Ind., is 

 president, holds its annual meetings the 

 day before the Seed Trade Assoclatldn 



convenes, but there were so few of its 

 members present that the meeting was 

 canceled. 



The Excursion Party. 



The main party that left Chicago 

 June 12, conducted by S. F. Leonard, 

 while it was not large enough to justify 

 a special train, as had been hoped, 

 nevertheless followed quite closely the 

 prearranged itinerary and found the 

 trip most enjoyable. Ther reached San 

 Francisco at 11 p. m. ., mtarday, nine ) 

 hours ahead of the ori^hil schedule, 

 having been on the road from Chicago 

 exactly seven days. A good many others 

 came scattering in Monday and Tues- 

 day, but it is difficult to check up the 

 attendance, as many are devoting the 

 greater part of their time to seeing the 

 exposition. 



On the way out the main party spent 

 a most enjoyable day in the Grand 

 Canyon of the Colorado. At Riverside, 

 Cal., a stop was made for a long auto 

 ride. The next day was spent at the 

 San Diego exposition and words of un- 

 stinted praise were spoken for the gar- 

 den and landscape effects. At Los An- 

 geles next morning, April 18, President 

 Morse met the party and the Los An- 

 geles seedsmen, headed by M. L. Ger- 

 main and the Bodgers, saw to it there 

 was not an idle moment during the stay. 

 The morning was spent in a trip to the 

 seed ranch of John Bodger & Sons Co., 

 followed by luncheon at the Angelus. A 

 part of the afternoon was spent at the 

 store, trial grounds and nursery of the 

 Germain Seed & Plant Co., followed by 

 a visit to Busch Gardens and Pasadena. 

 No stops were made north of Los An- 

 geles. 



Local Hospitalities. 



The members of the Seed Trade Asso- 

 caition many times have been well en- 

 tertained by seedsmen in the locality of 

 the convention, but never has the prepa- 

 ration for entertainment been so elabo- 

 rate as this year. Monday, the day be- 

 fore the real opening of the coiivention, 

 all the visitors who had then arrived 

 were taken by auto for a sight-seeing 

 drive through San Francisco. In the 

 evening a new feature was added 

 through the circumstance that the presi- 

 dent this year is a resident of the con- 

 vention city. Mr. and Mrs. Morse took 

 the opportunity to give a reception in 

 honor of the visiting members of the 

 association at their handsome home, 

 2505 Green street, which is within a few 

 minutes' walk of the convention head- 

 quarters, the Inside Inn. The grounds 

 and residence were handsomely deco- 

 rated and the affair was highly enjoy- 

 able. About ninety-five were present. 

 The Hawaiian quartette, as a feature 

 of the entertainment, was a great suc- 

 cess. 



In addition to what is being done at 

 San Francisco, the two days following 

 the tnfitallation of new officers will be 

 devoted to a tolir of the seed growing 

 sections in the Santa Clara and San * 

 Juan valleys, special train, automobiles, ! 

 hotels,' barbecue an-^ all being provided' 



