10 



The Florists^ Review 



Jdli 1, 1916. 



side and outside the store, was paved 

 with moss green tiles, laid with %-inch 

 joints, and bordered with rough brick. 

 It is flanked by big brick piers, which 

 are capped with ornamental terra-cotta 

 vases. Well placed mirrors enlarge 

 the window in appearance and reflect 

 the flowers in it up and down the street. 

 A good view of the window from the 

 inside appears on this page. 



A balcony, with the office below, 

 gave the architects a chance for some 

 Italian detail, which was well carried 

 out. This balcony forms a convenient 

 place for displaying baskets, vases and 

 other material, and creates an effective 

 screen to shut off the working space. 

 The balcony front, overhanging the 

 office, gave opportunity for beamed 

 ceiling and a brick-faced nook. 



Effort was made to fit the furniture 

 to the background. As will be seen 

 from the accompanying illustrations, 

 only that is provided which is neces- 

 sary for convenience and comfort, and 

 each piece is fitted to its place. Even 

 the icebox, which in so many otherwise 

 excellently arranged stores sticks out 

 like a sore thumb, has been brought 

 into harmony with the general scheme. 

 The floor, also in keeping with the sur- 

 roundings, is mosaic. 



The lights are subdued, and spread 

 a soft tone over the room. Everything 

 formd a part of a harmonious whole. 

 As was said at the beginning of this 

 article, the general effect can be better 

 gained through an examination of the 

 several illustrations than through a 

 description of words. It is only to be 



said in closing that in his search for 

 a fitting home for his flowers, Samuel 

 Murray has been markedly successful. 



BEMB'S BBIDAIj DBCOBATION. 



A. Pochelon, of the L. Bemb Floral 

 Co., Detroit, was confronted a few days 

 ago with a request from a popular 

 young society couple who were to en- 

 tertain in honor of friends soon to 

 enter matrimony, to get up a decora- 

 tion which would be unique. 



The members of the party danced 

 until midnight, when they were invited 

 out to tables beautifully set, and deco- 

 rated in a color scheme of blue and 

 yellow. The tables, which had been 

 made according to Mr. Pochelon 's own 

 design, seated 130. In the center was a 

 round table for the bridal party, and 

 encircling were four curved tables for 

 guests, forming a perfect circle and 

 leaving spaces for four entrances, at 

 which palms were arranged. 



Benches made for two at all tables 

 were to add a cozy feeling to the 

 festive affair, the benches on the outer 

 four tables being placed so that all the 

 guests faced towards the center, where 

 the bridal party was seated. 



A circular bamboo screen, about eight 

 feet high, covered with smilax and Jap- 

 anese hangers, formed a pretty back- 

 ground. A group of palms and bamboo 

 screens with smilax were gracefully ar- 

 ranged on two sides of the center table. 



A cable was laid from the house to 

 supply forty lamps. These lamps each 

 had a Japanese hat for a shade, each 



shade being held up by a Japanese doll. 

 The bases of the lamps were made into 

 a flower bed of blue and yellow flowers, 

 and there were clusters of the same 

 combinations on the shades. 



In the center of the bridal party's 

 table was an opening, out of which 

 arose a gigantic Japanese umbrella cov- 

 ering the whole table, and blue and 

 yellow balloons ready to ascend. On 

 the palms at each side of the bridal 

 table balloons were waving at a height 

 of from ten to thirty feet. A cluster of 

 balloons was held down by a cupid 

 until the time of ascension as a surprise. 

 Japanese baskets were placed on the 

 table, filled with blue and yellow 

 flowers. 



The care for details and the accuracy 

 needed for this work placed a heavy 

 demand on both the maker of the plans 

 and those carrying them out- 



TWENTT-THBEE HAVE SIGNED. 



Hugo Mock, president of the Na- 

 tional Floral Corporation, New York, 

 states that he has secured representa- 

 tives in twenty-three cities. The ad- 

 vertising campaign which this concern 

 expects to undertake will not be started 

 until contracts have been signed with 

 retailers in a large number of cities to 

 act as "National Florists," so that the 

 organization for handling mail orders 

 direct may be fairly complete. The 

 twenty -three cities now represented are: 



Baltimore, Md. 

 Charleston, S. C. 

 Anderson, S. C. 

 Brattleboro, Vt. 

 Harrisburz, Pa. 

 Norfolk, Va. 

 Auburn, N. Y. 

 Albany, N. Y. 

 Fort Dodge, la. 

 Wichita, Kan. 

 Qulncy, 111. 

 Waukesha, Wis. 



Ran Antonio, Tex. 

 PittBfleld, Mass. 

 New Bedford, Mass. 

 Fall River, Mass. 

 Worcester, Mass. 

 Newburyport, Mass. 

 Cleveland, O. 

 Lima, O. 

 Shreveport, La. 

 Pueblo, Colo. 

 Hartford, Cona. 



Samuel Murray's Window Is an Attraction from Every Point of View. 



BUSINESS EMBABBASSMENTS. 



Wilkes-Barre, Pa. — The trustee in the 

 matter of Ira G. Marvin, bankrupt, has 

 filed a petition to sell at private sale 

 for the sum of $750, to C. 0. Garrison, 

 of Pittston, Pa., all the personal prop- 

 erty on the premises of the bankrupt, 

 situated at 38 North Main street, Pitts- 

 ton, Pa., and the unexpired ierm of 

 the lease wherein C. C. Garrison is the 

 lessor; said property consisting of 

 sporting goods, flowers, refrigerator, 

 vases, desk, cash register, fixtures, etc. 

 A hearing on the petition will be held 

 at the office of the referee, 1008 Coal 

 Exchange building, in this city, July 3, 

 at 11 a. m. 



PLANS FOB CLEVEIiAND SHOW. 



The trades' exhibit committee of the 

 Cleveland flower ^ow has completed 

 mailing copies of the official floor plan 

 of the Coliseum, where the big fall show 

 is to be held, to the large list of manu- 

 facturers and dealers of equipments 

 and supplies, inviting them to partici- 

 pate in the show by becoming trade 

 exhibitors. The plan is a well arranged 

 one, carrying the trade exhibits around 

 the entire four walls of the building 

 and placing the floral display in the cen- 

 ter. There being no balconies in the 

 building, it means that all spaces are 

 good locations. 



It is interesting to learn how easily 

 the Cleveland Florists' Club raised its 

 half of the $12,000 guarantee fund for 

 this show. The committee set aside 

 one day, June 15, to secure the neces- 

 sary subscriptions. When the commit- 

 tees reported at the close of the day, 

 the total was nearly $7,000 and since 



b.-,. 



