

20 



The Florists^ Review 



JULV 1, I'Jl.-). 



ff 



Established, 1897, by G. L. GRANT 



Pabllshed every Thursday by 

 The Florists' Publishing Co., 



630-860 Oaxton Bulldinfir, 



808 South Dearborn St., Chicago. 



Tele., Wabash 8195. 



Resrlstered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-ofBce at Clil- 

 cafifo. 111., under the Act of March 

 3, 1879, 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe. $3.00. 



Advertislnir rat<>8 quoted upon 

 request. Only strictly trade ad- 

 Tertlslnff accepted. 



NOTICE. 



It is impocsible to guaranta* 

 til* incertion, discontinuaiiee 

 or alteration of mmj adTortis*- 

 ment unless instructions are 

 receiTed by 



6 P. M. TUESDAY. 



SOCI£TT OF AMEKICAN FLORISTS. 

 Incoroprated by Act of Congrress, March 4, 1901. 

 Officers for 1915: President, Patrick Welch. 

 Boston; vice-president, Daniel MaeRorie, San 

 Francisco; secretary, John Youhk. .">.S W. 28th 

 St., New York City; treasurer. \V. F. Kastlng. 

 Buffalo. 



I liMty-first .iiinnni convention, San Francisco, 

 Cal.. August 17 to 20, 1915. 



RESULTS. 



We give them. You get them. 



We both have them. 



As a rule Horists uiiderostimate llio iiii 

 portaiuo of .July as a biLsinoss month, and 

 ovcrestiiiiiite 8ej>t«'nib(M . 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



It is a matter for regret that the dates 

 announced for the Cleveland and Chi- 

 cago fall shows conflict. No doubt eacli 

 show will })e a success, but neither will 

 attract either the exhibits or the trade 

 visitors that it would with a clear field 

 its week. 



Now conies the report that, in quite a 

 few places, there are geraniums that are 

 not likely to be sold. Year after year 

 it liajipens that .stock is not ready in 

 time; there is a strong call for stock in 

 flower early, and after the bulk of the 

 bedding has been done there i;! stock on 

 liand tiiat was not in condition to use at 

 the time the demand was best. The sales 

 this year undoubtedly have been the larg- 

 est ever, and generally the cleanest. There 

 is every encouragement to get a big 

 lot of geraniums ready early for 1916 

 trade. 



SWEET PEA SHOW POSTPONED. 



The Newjiort exhibition and the an- 

 nual meeting of the American Sweet 

 Pea Society has been postponed to 

 .July 15 an(l 16, on account of the late- 

 ness of the season. The final schedule 

 is ready for distribution at the office 

 of the undersigned, 4(( West Twenty- 

 eighth street. New York city. 



Harry A. Bunyard, Sec'y. 



A BADIOAL DEFABTUBE. 



All the trade organizations need 

 more money to carry on their work. 

 The American Association of Nursery- 

 men has undertaken to supply the need 

 l)y a surtax on its members, in addition 

 to dues, in proportion to the annual 

 business of the member. Dues are $5; 

 the surtax is $5 on each $10,000 of 

 business done, so that the man who 

 does $10,000 of ]»usine8S per year will 

 ])ay $10 to the association, and the one 

 who does $100,000 will pay $55. 



The officers and directors of other 

 trade societies will watch the workings 

 of the nurserymen 's plan with great 

 interest and care. How will it work? 

 What will be the effect on the member- 

 ship? For the purposes of assessment, 

 will the trade care to make record of 

 ih? private business done per year? 

 Will it raise an adequate sum? Will 

 the association remain national and 

 representative in character? 



If it works well in practice, other 

 societies should pause to consider what 

 credit is due to the diplomacy and in- 

 dustry of the men at the head of the 

 organization. 



NO AZALEAS THIS YEAR? 



According to the State Department 

 at Washington, which has supplied The 

 Review with a chronology of the corre- 

 spondence between itself and the Brit- 

 ish government with regard to imports 

 from Germany and Belgium, there is 

 small prospect that the usual ship- 

 ments of azaleas will be forthcoming 

 this season. England regards the 

 Ghent and Bruges districts as enemy 

 territory. During the spring shipping 

 season it was possible to get consider- 

 able stock through by diplomatic cor- 

 respondence, England passing many 

 plant shipments, as they did not clearly 

 benefit her enemy, but last week the 

 British government gave notice that 

 the restrictions will be more severe in 

 future and that individual cases no 

 longer will be a subject for diplomatic 

 correspondence, adding that shipments 

 that are the gain of Belgians and Amer- 

 icans only will be passed if thrown into 

 a British prize court — but of course 

 this is a possible method only for non- 

 ])erishay>le merchandise; it would be 

 useless with the fall shipments of 

 azaleas. Then, too, the steamship com- 

 ]»anies refuse to load any item of 

 iloubtful character, as they do not want 

 their boats delayed while taken into 

 an Englisli port for the discharge of 

 cargo for the prize court. 



In these uncertain times, there al- 

 ways is a chance for the modification 

 of any order and the efforts that are 

 being made may result in letting the 

 azaleas through, but the English note 

 of .June 24 does not offer much encour- 

 agement. 



THE LIMITATION OF CREDITS. 



To florists there should be special in- 

 terest in the fact that at both of last 

 week 's conventions, those of the seeds- 

 men at San Francisco and the nursery- 

 men at Detroit, the subject of business 

 terms, collections and the limitation of 

 credits were among the subjects most 

 earnestly discussed. 



How to grow petunias is no longer 

 the important question — what the trade 

 now needs, and is beginning to realize, 

 is to put the business on a firm finan- 

 cial footing. 



The seedsmen and the nurserymen 



are beginning to appreciate that the 

 older a debt becomes the harder it is 

 to liquidate; they are awakening to 

 the fact that the usual defense against 

 a« old bill is an attack on the quality 

 of the merchandise supplied; that the 

 customer who pays promptly seldom 

 makes a complaint; that the one "who 

 objects to being asked for money past 

 due is one to be watched; that the 

 departure of the one who quits on that 

 account can be viewed with equanimity. 



Few florists today have any recog- 

 nized terms of sale: their bills are pay- 

 able at the pleasure of the debtor. 

 Those who deal with the public fre- 

 quently are afraid to ask for their 

 money; those who deal with the trade 

 seldom feel they can afford to be per- 

 sistent, to insist. 



Great changes in a business seldom 

 come swiftly, but a reform in this re- 

 spect is on the way in all departments 

 of this trade. 



THE NEXT WEEK'S WEATHER. 



1^^ Weekly weather forecast, is- 



^^^^^ sued by the U. S. Weather 

 y^^^^ Bureau, Washington, D. C, for 

 j^^ the w^eek beginning Wednes- 

 ' day, June 30, 1915. 



For the Region of the Great 

 Lakes — The weather will be 

 unsettled the first three clays 

 of the week, culminating in ti 

 shower period about Saturday, 

 thereafter fair weather. The tendency 

 will be toward higher temperatures. 



For the Upper Mississippi Valley and 

 Plains States — Week of generally fair 

 weather with temperatures somewhat 

 above the seasonal average is probable. 

 For the Ohio Valley and Tennessee — 

 Showers about Saturday, July 3, with 

 temperatures slightly above the sea- 

 sonal average, are indicated. 



CHICAGO. 

 The Market. 



Beginning .Tune 24, the Chicago 

 market conditions have been good for 

 this time of the year. That day and 

 the following, commencement exercises 

 in the various public schools gave an 

 upward impulse to demand that did. not 

 altogether subside with the passing of 

 its cause. To be sure, weather condi- 

 tions have played an important part in 

 creating demand by stopping the usual 

 .Tune exodus to the summer resorts. 

 When society resorts at home, it quite 

 naturally spends a little money for 

 home entertaining, and this, of neces- 

 sity, gives the florist his bit. This 

 favorable trend in the demand, coupled 

 with an appreciable falling off in re- 

 ceipts, has resulted in a satisfactory 

 balance of supply and demand, as most 

 things cleared nicely and at some'what 

 better average figures than they did the 

 week before. All terms relative to the 

 satisfactory conditions, however, must 

 be understood as comparative and as 

 being used with reference to the time 

 of the year. 



The supply of roses is declining 

 sharply and the quality is proportion 

 ally better. Russell, Ophelia and Sun 

 burst still lead, though Hillingdon is 

 close upon their heels. Killarneys, 

 with the exception of the white, are 

 falling to the rear. White Killarney 

 holds its own by virtue of necessity, 

 as it is the only white on the market. 

 Beauties are making a heroic stand 



