

60 



The Florists* Review 



JDI.Y 1, UH5. 



and eliminated the possibility of the 

 credit man writing letters which would 

 be dictated more by his heart than his 

 head. The notices and letters are all 

 intended to get the money without of- 

 fense and are gotten up with consider- 

 able care, a feature which we . are not 

 always in a position to give each in- 

 dividual letter as it is dictated. These 

 notices and letters are either printed 

 or multigraphed, allowing accounts to 

 be handled by an assistant without 

 coming to the attention of the credit 

 man until such time as they should 

 have personal attention. 



Eliminating the Personal. 



Printing the notices has as its main 



object the elimination of the personal 



element. Your customer must realize 



that the printed notice which he has 



received was not printed for his special 



benefit, but that it is a part of a system 



which all overdue customers receive, 



and that it casts no reflections. The 



first notice is sent out within five days 



after the account becomes due and is 



worded as follows: 



Xbls notice is sent you as a reminder that 

 your May (for instance) account was due on tlie 

 tenth of this month. We will appreciate a 

 prompt remittance to cover. 



Now, it has been our experience that 

 there is something wrong with a man 

 who will take offense at this notice. 

 This notice will allow the man who has 

 overlooked making a remittance to im- 

 mediately send the same to you and you 

 would be surprised at the returns that 

 result. Or it leaves open to him the 

 opportunity to communicate with you. 



Approximately fifteen days after the 

 first notice has been sent out a second 

 notice, also printed, is sent out. This 

 notice states at the top: "Second no- 

 tice; reply wanted," and outlines that 

 the account as shown by our state- 

 ment of a certain date still remains un- 

 paid; calls his attention to increased 

 cost of doing business as making it 

 essential that collections be made 

 promptly; again calls his attention to 

 our terms of sale aaid requests an im- 

 mediate remittance unless he desires 

 to pay interest on the account. 



Our third notice is a multigraphed let- 

 ter calling the customer's attention to 

 the fact that we have received neither a 

 remittance nor a reply to two communi- 

 cations and, in the case of a retail cus- 

 tomer, notifies him that we do not de- 

 sire to believe that he has ignored them, 

 and requests a remittance. In the case 

 of a wholesale customer it calls his at- 

 tention to the fact that we have re- 

 ceived neither a remittance nor a reply 

 and then continues in a frank manner 

 as follows: "We ask you to bear in 

 mind that our net profit on wholesale 

 business is about two per cent on our 

 sales, that interest and carrying charges 

 on accounts cost us three-quarters of 

 one per cent a month. Your account be- 

 ing past due has already reduced our 



[Concluded on pa«re 103.] 



THE Ur-TOWN 

 SEED STORE 



HARRY A. BUNYARD CO., Uc. 



40 West 28tli St., NEW YORK CITT 



Mention Tlie Berlew when yon write. 



BOUGHT YOUR BULBS YEt? 



IP NOT, IT'S TIME TO PLACE THE ORDER NOW"^^ ' 



Why not try us? Send in your list for quotations. Get our cata- 

 logue on Bulbs, Azaleas, Hydrangeas, Ramblers 

 and other stock. 



C. G. POLLWORTH CO., 



Milwaukee, Wis. 



Mention The Review when yog write. 



s 



C. F. M. SPECIALS f 



Floribunda VALLEY Pips, select Quality at $16.00 per 1000. 



T Brand LIL. 6IOANTEUM, the lily without a peer, per eaae : 

 7/9, $18.00; 8/10. $19.00; 9/10. $20.00. Baby cases, 7/9. 100 bulbs. $6.50. 



LIL. SPEC. RXTBRUM MAONIFICUM, size 8/9 (200 bulbs), special at 

 $10.60 per case. 



CORP. OF CHAS. f. MEYER, 99 Wirrcn Street. NEW YORK 



Mentl— The Berlew when jtm write. 



GIGANTEUM Bulbs, $7.50 per 100; per case. 

 $17.50. 

 Magnificum and Rubrum Lilies, per 100, $6.00. 

 Paper White and Dutch Bulbs, prices now ready. 

 Calla Lily Bulbs-ORDER NOW. 



Unkul Si sez: 



We "was turriable" busy 

 sending back checks and 

 unfilled orders this spring, 

 'cause you fellers didn't 

 order in time. 



Q«t Busy — Ord«r Now 



M. M. CARROLL 



NORWOOD (near Cincinnati). OHIO 

 Mention The Reyiew wlien yon write. 



BULBS 



PLANT NOW in your empty benches 

 and get some of that late summer money 

 that is sure to come. 



Lilium Gigfanteum 



7/9-in., per case of 300 . . .$16.00; 100. $6.00 



Lilium Gisfanteum 



8/lO-in.. per case of 225. $21.00; 100. $10.00 



Lilium Speciosum Rubrum 



8/9-in., per case of 226 . . .$16.00; 100, $6.00 



Lilium Speciosum Rubrum 



9/ll-in., per case of 125 ..$11.00; 100. $9.00 



Guaraotocd soun(Lan4 prompt shipment 

 fWire Order our Expense 



WINTCRSON'S SEED STORE 



^SlM N. Wabasli Ave., ChlcaKoIS 



MentloB The Rerlew when yon write. 



Lillnm OlKanteum, 7-9 in., 300 in case, $18.00 per case 



60.00 per 1000 



LilUnm Formosam, 8-9 in., 900 in case, 18.00 per case 



Lilium Album, 220 in case 12.00 per case 



Lilium Auratum, 150 in case 10.00 per case 



LUy of the Valley Pips, extra fine.... 14.00 per 1000 



Bamboo Canes, Wood Moss and Sphaffnnm Mose. 

 To-bak-lne, Nikoteen and Nieo-Fume. 



DBITCrnNI 128 West 6th street, 

 . nUtH>Ulll, CINCINNATI, OHIO 



If entlOB Hi* B«Tiew when yon write. 



MIGNONETTE 

 SEED 



We offer a limited quantity of green- 

 house-grown seed from a strain of Migno- 

 nette which we have reselected for several 

 years. 



Trade Packet $1.00 



\ Oz., $1.60 Oz., $5.00 



DAVID J. SCOTT 



CORFU, N. Y. 



Mention The BeTlew when yon write. 



Cold Storage Valley 



CHICAGO MARKET BRAND 



Finest Valley, giving best results 



all year round— 

 $16.00 per 1000 $8.50 per 500 

 4.60 per 250 2.00 per 100 



FLORISTS' MONEY MAKER 



Best Valley at moderate prices— 



$14.00 per 1000 $7.50 per 500 



$4.00 per 250 



H. N. BRUNS 



3040 Madison St., CHICAGO 



Mention The Reriew when yon write. 



CARRY OUT YOUR PLANS 

 ■WITH 



SEEDS 



Wliatever your plans are for autumn flowers or 

 plants, we liave some appropriate seed which 

 will (five Its support to your Ideas. 



Our stocks of seeds are ao complete and varied, 

 that we call It a rainbow-range of color. 



You would like to get our catalogue. Write. 



J. M. THORBURN & CO. 



since 1802 



53 Barday SL, Uirougti to 54 Park Place, 

 NEW YORK 



