66 



The Florists' Review 



July 1, 1915. 



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Pacific Coast Department 



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Porterville, Cal. — Lucien E. Eohlick, 

 now with the Mission Garage, is open- 

 ing a florists' business and plans to 

 erect a greenhouse next fall. He has 

 grown flowers as an amateur for fifteen 

 years. The field seems good here, as 

 the nearest place one can obtain flowers 

 is thirty-five miles distant, and train 

 service is poor. 



SOCIETY OF AMERICAN FLORISTS. 



Department of Registration. 



Frank D. Pelicano, 119 Gutenberg 

 street, San Francisco, Cal., submits for 

 registration the following new violets: 



Anne Evana — This Is a double violet and Is a 

 sport from Swanley White, vlth flowers much 

 larger than the old variety. The color Is porce- 

 lain blue shaded with lavender, about the shade 

 of a Czar Peter hyacinth. The plant Is strong 

 and healthy, making quantities of fine foliage. 



Quaker Lady — This is a seedling from a cross 

 between a single white and California violet. 

 The dowers are single and about the same size 

 as Giant violet. A fine, strong, healthy grower. 

 The color is lavender shaded with delft blue, a 

 shade darker than the Palma violet. 



Any person objecting to the registra- 

 tion, or to the use of the proposed 

 name, is requested to communicate with 

 the secretarj^ at once. Failing to re- 

 ceive objection to the registration, the 

 same will be made three weeks from 

 this date. John Young, Sec 'y. 



June 22, 1915. 



SWEET PEAS AT SAN FRANCISCO. 



The accompanying illustration is re- 

 produced from a panoramic photograph 

 made in front of the Palace of Horti- 

 culture in the Panama-Pacific exposi- 

 tion at San Francisco on the opening 

 day of the exhibition of the American 

 Sweet Pea Society, reported in the Pa- 

 cific Coast Department last week. The 

 picture shows President Morse with the 

 bronze medal in his hand, just pre- 

 sented to the society -by the exposition 

 authorities. At his right stands G. A. 

 Dennison, the exposition's chief of 

 horticulture. The rest of the group in- 

 cludes exhibitors and managers of the 

 show. F. G. Cuthbertson, assistant sec- 

 retary of the Sweet Pea Society, was 

 manager. The judges were Fred H. 

 Howard, of Howard & Smith, Los An- 

 geles; John McLaren, and E. H. Smith, 

 of San Francisco, 



The sweet pea show was one of the 

 most successful of the many special 

 exhibitions thus far held at the expo- 

 sition and served to put additional em- 

 phasis on the wonderful advance in 



tfT YOU MAY discontinue our ad of 

 Mums, as we are completely sold 

 out. Review ads certainly are business- 

 bringers. First order received within 

 24 hours after The Review came, and 

 since then orders coming from as far 

 south and east as Texas, Oklahoma, 

 California and about everywhere. They 

 are still coming, and we shall have to 

 return several containing checks and 

 money orders. 



Baker Floral & Seed Co. 



Baker, Ore., June 7, 1916. 



public favor made by the sweet pea 

 since the people have come to know 

 the Spencer type. Large as was this 

 show, it was principally made up of 

 entries by private gardeners and ama- 

 teur growers. There were only two 

 competitive trade exhibits other than 

 the class for designs. C. C. Morse & 

 Co. put up a splendid display, includ- 

 ing 200 varieties of the Spencer type. 

 The exhibit was awarded the gold medal 

 offered by the British National Sweet 

 Pea Society and the medal of honor 

 of the exposition company. In addi- 

 tion, the new variety, Scintillator, a 

 cream ground Aurora, was given an 

 award of merit. W. Atlee Burpee & Co. 

 were the other exhibitor in this class 

 and were awarded the British society's 

 silver medal, the gold medal of the 

 exposition and an award of merit for 

 the new variety, Fiery Cross, which at- 

 tracts universal attention because of 

 its brilliant color. 



Lynch Nursery Co., Menlo Park, Cal., 

 had a fine table, awarded first prize in 

 its class. There were four entries for 

 the cup for best design, awarded to the 

 Francis Floral Co. The other exhibitors 

 were Pelicano, Eossi & Co., Frank E. 

 Clark, of the Blossom Shop, and Mrs. 

 E. E. Darbee. L. D. Waller Seed Co., 

 Guadalupe; Waldo Rohnert, Gilroy, and 

 A. C. Zvolanek, Lompoc, each of whom 

 is a seed grower, put up interesting dis- 

 plays for advertising purposes. 



LOS ANOELES. 



The Market. 



While graduations and school com- 

 mencements have naturally helped 

 some, it is the general opinion that each 



year sees a greater movement in favor 

 of no flowers for these occasions. Sweet 

 peas and carnations have been the most 

 popular flowers this season and, as both 

 are plentiful and cheap, a good profit 

 has been made. Indoor roses are still 

 on the scarce side and the quality is 

 only fair. There is a good supply of 

 both indoor and outdoor carnations and 

 the prices remain low. A scarcity of 

 local valley has been noted, but there 

 is still plenty coming from the north. 

 Gladioli are extra fine and meet with 

 a fair demand. Practically all classes 

 of outdoor flowers are in good supply 

 and help out with window decorations 

 rather than sales. Greens are plentiful 

 and meet with an excellent demand. 



Various Notes. 



The annual picnic of the Pasadena 

 Horticultural Society was held at Eagle 

 Eock, June 20. There was a splendid 

 attendance. About midday all sat down 

 to an elegant lunch, comprising all the 

 good things of solid and liquid order. 

 After lunch. President Shields called 

 upon various speakers, including Dr. 

 Houghton, who was witty as usual, and 

 H. E. Eichards, who thanked the Pasa- 

 dena brethren, as president of the Los 

 Angeles Horticultural Society, for the 

 invitation to join them; also J. Die- 

 terich, Ernest Braunton, W. Felgate and 

 others. Mr. Braunton exhibited a nice 

 collection of his seedling gladioli, a 

 race he has raised by crossing the old 

 G. primulinua of South Africa with 

 various species and hybrids. The col- 

 oring of these flowers is magnificent 

 and Mr. Bi'aunton is now working 

 toward size and a more open bloom — to 

 do away with the hooded sepal of G. 

 primulinus, in short. The Pasadena 

 band of forty pieces was engaged for 

 the dance music and a most enjoyable 

 afternoon was spent, with a ball game 

 and various athletic contests on the 

 cards. 



Everyone in the trade deeply re- 

 gretted the death of Mrs. J. B. Men- 

 asco, wife of the prominent Covina rose 

 grower. Mrs. Menasco was a richly 

 talented woman, a splendid musician 

 and a worthy helpmeet, and everyone's 

 sympathy is with "Jim," as he is 

 affectionately known. Mrs. Menasco 

 died in childbirth, the baby being alive 

 and thriving. 



M. L. Germain, of the Germain Seed 

 & Plant Co., took good care of those 

 attending the convention of the Amer- 



Officers, Exbibitdrs and EkpotUlon Managers at the Sweet Pea Show on the Fair Grounds at San Francisco. 



