JOLY 8, 1915. 



The Florists^ Review 



9 



considered about a third-class business, 

 and in about three cases out of four 

 it is true. This is our own fault. We 

 fail to conduct our business in a way 

 that makes an impression on the busi- 

 ness world. We are busy doing the 

 work that a $2 man can do, instead of 

 work at the desk, figuring profit and 

 loss, store management, keeping a large 

 and seasonable stock, discounting our 

 bills, stimulating a demand for flowers, 

 etc. 



It is my frank opinion that if the 

 florists will use their heads more and 

 muscles less, their greenhouses will 

 show a gain instead of a loss. It is 

 high time we are waking up to these 

 things and I believe this organization 

 will bring about an improved condition. 



Our Local Clubs. 



When we first began our organiza- 

 tion work the plan was to organize 

 clubs in each city and centralize these 

 with the state organization. While the 

 local clubs have not been as active as 

 they should, the reports show that we 

 have accomplished a great deal. Ke- 

 member the local club is no place to 

 get together to discuss prices or con- 

 trol trade; nor is it the place to settle 

 personal grievances. The florists should 

 come together at the local clubs to 

 work along lines to stimulate a greater 

 demand for flowers and plants, such as 

 pretty yard contests, cooperative ad- 

 vertising, stirring up interest in civic 

 beautification, etc. The clubs that are 

 working along these lines are accom- 

 plishing results. If your local club is 

 lifeless, diagnose the case and see if 

 the above-mentioned does not apply. 



Affiliation -with the S. A. F. 



One of the most importaat piatters 

 for this organization to consider is the 

 best means of working with the S. A. 

 F., the parent of all floricultural bodies 

 of the United States. We are all vitally 

 interested in the welfare of that organ- 

 ization and we should take some steps 

 toward stimulating more interest among 

 the florists in Texas. 



If it is possible, I would like to see 

 our dues raised so as to include S. A. F. 

 membership. If we have 100 such mem- 

 bers we are entitled to a member on 

 the S. A. F. board of directors. Let ua 

 show the florists of the United States 

 that we mean business; that when we 

 start to do a thing, we do it right. 



An All-Southern Organization. 



Before my trip to attend the meeting 

 of the board of directors of the S. A. F. 

 at Chicago, March 1, I made a pretty 

 thorough canvass of the south to sound 

 out the florists on the advisability of 

 an all-southern organization. The flo- 

 rists throughout the south are in favor 

 of such an organization as soon as busi- 

 ness conditions are improved. I be- 

 lieve that in the course of a few years 

 the time will be ripe. 



When we strike we want to make sure 

 of success, just as our Texas organiza- 

 tion has done. Until that time we 

 await developments. 



LOCAL AND NATIONAL BODIES. 



[A paper on "CoOporation," by Patrick Welch, 

 president of the S. A. F., read before the Texas 

 State Florists' Association, at Fort Worth, 

 July 6.] 



I sincerely regret that I am unable 

 to fulfill the promise which I made to 

 your honorable president some time ago, 

 to be present and address j-ou on the 



REVIEW READERS PROOF 



AGAINST AGENTS' WILES. 



FLORIST 



t^^r^l IC=3C 



ROUTK 4 



BOX 4. 



^ 



AUSTIN, TEXAS 



July 3, 1915, 



Florists' Re7leir, 

 Chicago, 111. 





Gentlemen:- 



Enclosed please find oheok for The Review 

 for one year as I find I cannot get along without it. 



A florist friend sviggested that I try the 

 ■■■■■ ■■■■9 suid HHBBV nmS this year, but 

 I find I would rather have one copy of The Review than 

 eight of the other two* 



Respectfully yours. 



question of the greatest importance to 

 all state and national horticultural and 

 floricultural societies; that is, affilia- 

 tion with the Society of American 

 Florists. 



I believe thoroughly in local organi- 

 zation in our profession, but my expe- 

 rience of thirty years of membership 

 in the Society of American Florists 

 convinces me that membership in these 

 should be supplemented by membership 

 in the national organization. 



The state organization is limited in 

 the scope of its usefulness, and at best 

 can only accomplish limited results. 

 The Massachusetts Horticultural So- 

 ciety, one of the oldest societies in our 

 country, having been founded in 1829, 

 has greatly encouraged and developed 

 floriculture and horticulture in New 

 England, and its example has been fol- 

 lowed by many organizations all over 

 the country. Yet many of its leading 

 members are members of our national 

 organization, and are continually testi- 

 fying to the benefits derived from the 

 national society. Our society, with its 

 national charter and its membership 

 from nearly every state and territory 

 of this great United States, knowing 

 the advantages and realizing the defi- 

 ciencies of their respective state or- 

 ganizations, makes a mighty gathering, 

 whose interests and influence reflect the 

 impressions of our profession all over 

 our country. 



The National Society. 



The objects of the Society of Ameri- 

 can Florists are "to advance the love 

 of floriculture and horticulture in Amer- 



ica; to promote and encourage the de- 

 velopment of their industries; to clas- 

 sify their products; to hold meetings 

 and exhibitions, and to cooperate with 

 national and state governments and 

 horticultural bodies in disseminating 

 horticultural knowledge. ' ' 



All persons interested in horticulture, 

 professional or amateur, and manufac- 

 turers of and dealers in Eo'rticultural 

 supplies are eligible to membership in- 

 dividually, and on payment of $5, other 

 things being satisfactory, are admitted 

 to membership. The annual dues there- 

 after are $3 a year, and any annual 

 member in good standing may become 

 a life member on the payment of $25 

 and be exempt from all future assess- 

 ments. This society has handled ques- 

 tions of tariff, transportation, ship- 

 ments, nation-wide publicity for our 

 business, national flower shows, and 

 other questions, to the advantage of 

 all, during recent years especially, and 

 will continue to do so more effectively 

 in the future. The society feels, how- 

 ever, that every florist and horticul- 

 turist should obtain membership, and 

 we therefore solicit the aid, assistance 

 and cooperation of the Texas State 

 Florists' Association and of other or- 

 ganizations. In order to encourage 

 membership in our national organiza- 

 tion, and at the same time to insure 

 representation on our national board 

 of directors, it is now one of our by- 

 laws that whenever 100 members of 

 any society have become members of 

 our organization its president shall 

 have a seat in our board of directors, 

 thus, we feel, assuring cooperation. 



