.h I ^ S. I'M, 



The Florists^ Review 



11 



V I I m ri in I I i t i I I 111 -u — ux_Li — ixi,.-ll__lu. xi. jxt_u ui_jj.,,.u Tr ii.iii,_u _m — U--m i i lu -U— "«j_i^ "■ ■' " » _JL :Jj'j^,--'j=j^ 



FLORISTS AS ADVERTISERS m 

 M AND BOOKKEEPERS 



1 It m-ri iTi-M 111 11 i;i— n — rti n ;tt -n rrr m m 



XJ HI TT "m tT rm-ri 



MAT i-^ 111.' 



lisr 111 l;Ii'N\ 



in;; ; i s j 1 1 1 ' n 



di.l l.il ol' 



si ink IJ II Irs-^ 



(inr li.i^ .'I 



III 1 • : I II s ill 

 \ icw (if iri I ilii; I l;r I r:ii|i'. In- il 

 w li(p|i's;i !(• Ill- ii'l.iii, U now w li:it 

 li;is .' 'riicii, w li:il is III.' IIS.' (iT 

 M'ljiii^ i r unc liiisii 'I .1 s\ s| nil 

 uT |i(M(i\ Ki'('|iiiiL; l.> Ki'.'|i |ii.i|i.'i II'. Ill 

 III' liir smIcs, iiuI only In kimw wli'ir li 

 -.1,'iii.ls li ii;inri;illy, Iml lUr I'liliiii' irl'.'i 

 ciii'i', to know \\li:il i|ii:i III i t \ to '.mhw 

 I lie .•olllin^ \ I'.'ir .' W .' . :in lli.'irliy rlini 

 innlc lli.'it .'iwl'iil |M'st III' liotli n'liiil.T out 

 :in.i w lnili's;i Irr, L^lnts, iiinl not Ii.'mc I 



n TTT — ri -TT — rr-rri iX : in JJ. 



aj 



\ l.;l|..'r I.M.I I.. r,.|, II 

 '>' i.il inn :il I iiii \\ "II I 



.■\.l SI I II- I 

 ih ... l:il . 



I I oj.j li ill! I liosi' \ isil i iii; I lie 

 how -^ iiiil'IiIn' nr;ir Ii.'mI to ii'.'nl llic 



run 1() some .|('|);i i I ni.'ii I slorr In iin .-nh .'i I isi-nirnl s w lii'ii tlnowii on llir 



loll. I stork. A |iii'\ I'll I i \ I' 111 '.^Inl^, 



\\ h nil iiii'ii n- :i |ii .'\ I'lil i \ .■ ol .1 ii . n"o 



hisni nnioiiL; IhhIIut llmi^ls. .rni Im' Ii.oI 



lllloUull tiu'Sf two IIH'IIIIS. 



How to Advertise. 



A.hrrlisi' jiiili.ioiisl\ .inij i n.^isl I'n I ly . 

 'I'lirri' ;iir |ioor- \\;iys ol' .-i.j \ cit isi ni; :i-- 

 wi'll .'IS ^oo.l ones, :iiiil ln'sl rcsnlls .•;iii 

 nol 111' oli|:iini'<l witlioni .iiii'lnl --linlv 

 Sclcit II inciliuin ulii.li \ on Know 

 M'.iilii's Ilii- most ilcsi r:i Me c list oiiiiTs, 

 iii;il\<' \'oiir :i<l \ cit isi'incn t Idirt' ;ini| lo 

 tllc |ioiiit, :iii.| ;il>o\i' :ill innkr \oiii 

 o|(<'iiiii^ ilis|il:i\ iiil crest in;^ .in. I .'it 

 ti;iclive. I'lit Noinself in the |)iiblic's 

 |i|;ii-e. Ilow liniiiy :i.l\ eit i^eineiitN .Jo \oii 

 I e.i.i I Ij.'it .lie not ^tinte.j with ^oiii.' 

 enteliv ])lir;ise. imlesH 

 \()ii .Mre looliiii;:; for 

 I h:it part iciilar line ol" 

 stork? .\n.l 1 h e r e 

 are tew |)eo|ile who 

 |>icli U|i a [laper lo 

 liiiil out w lio is sel I 

 iiiLT tlow eis t lie ihea \< 

 est , or u liat t he most 

 season.iiili' Mower is. 

 It is U|i I o lis I o eat eh 

 llieir e\ e an. I make 

 them '•ee who is who 

 III the Mower an. I 

 plant line. 



1, a St SI. \alen 

 I iiie "s .l.iy I .je.iileij 



10 use a ^liili' in all 

 I he pi.t n re show s i n 

 t . I w 1 1 . ( > II e ..III oil 

 tain these sli.les ;it 

 t he ollii'i' ol on r .tail \ 

 li.'ipei. I ,'ini well a.- 

 .|il.'ii n I e.| with I lie a.l 

 \ I'l I isiiiL; Ilia ii:i L;i'r ol 

 I h i-- p:i p.'i . .'i nil hi' 

 a-^ke.l III.' w h \ I .lii I 



11 't ii'^.' h i-^ |.:i I ler for 

 .1 n a.l \ I'll iseiiieii I . I 

 tol.l him I thoiiuhl 



t III' ^lloW -^ W (1 II I ij 

 ' ea.li moi e people. 

 His onlv ri'pl\ was, 

 ' ' Then W liy lio the 

 pi.'l lire shows in t h i-- 

 t .) w n use one \\ hoi.' 

 paLje of iii\ |iaper to 

 .a.l \ ei I isi' t heir sliow s 

 1 1' \ on I t lieor\ w oik s 



h i h' t ln'\ W oil!. I Ilex ei look 



Circii lar Let t ers. 



In ^. 'hi I I II" on I I li.' -.' 

 li II iilii i- 111 1 .1 , lor a iiy 

 sp.'i- i:i I •!.! \ , \\ .■ pi'. 'I 'a r.' 



nil.' Ill I H' :i . I. I I e ,sei| I o 



I III' ma 11 I. 'I I III. 11 . on. ' I o 



I he SI II :;l.' IIII'II .'I lol on.' I o tin' 



l.'ol ies w ho en I I'll .1 1 n. I'!a.- Ii l.'l t er 



is ea rein 1 1 \ li I In I i n with I \ p.' 



\\ III .■! . SI 'Mieil Willi p.'ll a Ih I 



lii.'lileil II inler :' .'I'll I piis|;i'M'. ( ) |' .-oil IS.', 

 we .inle.'i \ ol :il ;ill lini.-s l.i m.ike I li.'S.' 

 lei I ei^ .'ill r.-iit I \ .' :i inl hri.' I'. l''oi .m r 

 iii.'iiliii^ list l.i.;ill\, wi' ii-^e 111.' lily 

 .lirectoiv I'.'i I e I'll 1 1 \ maiki'il li\ some on.' 

 who is w.'ll .'iri{iia i III I'll III I III' i'it\. I II 

 l.-nt, we li;i\.' :is ni.'iiiN .'is Ihiee .lil'l.'r 

 ('III I'lerks elie.-k over this lisl, .-ill ol 



III \ 1:1 nit .'I ml not t he pa per ' 

 l^iii'ss hi' w.'is ;ilioiit ri!_;ht. llowexer, 

 w.' Ii.ive roiin.l the I'ollowiiiL;: rietnre 

 shows ^ood, le.'i.lin^ papers lietter, ;iiiil 

 iliieil .nl \ ert isiii^ liest. The last, 

 name.! we ha\(' woike.j .iown to ;i line 

 point. \\'.- h;i\e t lieil some ol' the \a- 

 I ions I'olilers that are now on the m;ir- 

 kel, I'lil Mini oil! own letters p;i \ best, 

 .'III. I .'ittiilinte the I'lioniions L^rowth of 

 our l.iisiness lo liiis means. 



ir.'i'ii, w 



I ||,,,|„ ill .| |,..||„,|. II,. Inlil me if niv ^\'""" •'"■ ^^'''1 •'"'. jii.i i n I .'■ I ui tin' eitx, 



ilxerlisemeiits were overlook.', I. it wa's ^" ''^ '" -''' '' '-ompl.-l.' lisl ,,l | hos,. 



I I peisons most llkel\ to plllrh.ise Mowers. 



We .also lis.' I In si' siiiin' let lei s lor (ilir 

 out of town eiisl ipiiiei s, 1 1 s I II l; lists ol' 

 names t'nrnish.'.l iis |p\ our lo.-al a^.'iils 

 in the liilTerenl towns. 



Now, .as to out ol'towii .'111 \ ei I isi li;^. 

 .\ll .'i.! \ ert isiiiL; ol' this kiinl shonjil, ol' 



i-olirs.', lie ke\ei|, .ami all ilM|uiries e.'lie 

 riilly reeoi.le.l ;in.i I'ollow.il up. l-'or 

 keepiii;^ leeor.l of the inimlier of in 

 ijiiiries ;ini| of sales throii;;h onr .lit 

 fereiit .'ol \ ert isi ii;^ meiliums, we use a 

 moiitliK .'.'ir.l for each p.'iper. When an 

 i|ii|llil\ is ie..'i\ei| the naiiie i i ..oi i lii I 

 on ;i .l\.~i i.'inl, maik.'il .it llii' lop with 

 II II III I ii'TS I'roiii on.' to 

 t h i it \ one .'I inl a el i p 

 plai I'll on ' he niim lier 

 . iiriespoinl i iil; to III.' 

 I l.'l t .' on w h i. h I In' in 

 i|iiii\ slniiiM III' f,,| 

 low. '.I up. When ,-1 

 S.'lle is m.'l.'e, il i.1 

 illllv I e.-iii i|,-,| nil tins 

 ' a 1 .1, ;i ml t III. r.i I .j 

 t II .■ II pi .-I .• !■ .1 in 

 ■ • s.il.j • ■ li!,., I',, I I'll, 

 till" I .'li'i iM.-.. :iinl 

 I Ol Inline :i .| \ I'l I Is 



III-. l;.|.e:i| ii|.|,.|^ 



111 I II ^ oil I |.' iiJM . ; III,, 

 lirsl III , I,. I ii |.,|ii,.ii| I \ 

 i'- II. •! .if shlln |,.|it 



impol l.ine.. In inllii 

 I'Ulsn ||„ r,,| w i|;|) if 

 .'list In ,iT|| 1 ,. Ji I ;,,( 



a satisli,..! eiistminM 

 I- til.' Ii.'-^t .'nl vert Is,, 

 m.'iil. ;iinl w,. ,-1, 

 •'.■■|\ 111 .-it :ill I inins III 

 l''''-'!^.', for We kn.iu 



I I' "'' "sell s.'lll.l';,,. 

 I I. 111. I, 111- .^iiniU \, ill 



s.-ll t li.'m-.'l \ I's. ' ' \ . I 



\ ert isiii^ is W. 11 III lit 



"•• il' you ijo Mill 

 I'.'ok it up with \ 

 ^"- ' «|ii.alit\. til.. 



I'est of ser\ ii-e ;iii,{ 

 ' '"■ m (I s t pl..;isi Hi; 

 '•oil it I'SV. 



'•lo' liii^lil lliiiil. It 



' •' I* .' •- .•0|lsiiii.|;| 1,1,. 



A. F. Koehle. '■■''"'■'' '■'"■' '""" '" 



