July 8, 1915. 



The Florists^ Review 



13 



John Hasson's Shop at Atlantic City in I9I3. 



You can change your soil; you can 

 often eradicate, or at least modify, the 

 injury from destructive pests or disease, 

 but when you come to tackle the ele- 

 ments, you are "up against it," as a 

 small boy would put it. You can, of 

 course, construct expensive buildings 

 and in this way change the effect of the 

 climate to some extent, but I take it 

 that what the average florist in this 

 state wants is to be shown how he can 

 best grow his carnations, roses, etc., 

 under normal conditions,' so j,a9 to com- 

 pete successfully against out-of-state 

 growers. 



This presents another interesting as 

 well as perplexing problem, the prob- 

 lem of testing out a large number of 

 varieties in the hope of getting a few 

 that are suited to our conditions, and 

 also the breeding and crossing of plants, 

 the work being done under our exist- 

 ing conditions and with the most prom- 

 ising varieties in the hope that the off- 

 spring may develop character still more 

 promising. This is a problem, the so- 

 lution of which may be made pos- 

 sible by the establishment of a range 

 of glass at the A. & M. College. 



Insects and Diseases. 



The question of insect pests and dis- 

 eases, while always troublesome, is not 

 as perplexing as the problems outlined 

 above. The florists of this state can 

 undoubtedly save themselves trouble 

 and money by keeping in touch with 

 our state entomologist and our state 

 pathologist, both of whom are located 

 at College Station. To show you the 

 importance of keeping in close touch 

 with these men, a majority of the flo- 

 rists from whom I heard named the red 

 spider as their most serious insect pest. 

 If the florists would take a few min- 

 utes' time, enough to write a btief let- 

 ter, and spend enough money to pur- 

 chase a 2-cent stamp, they could find out 

 from our state entomologist that the 

 red spider can easily and inexpensively 

 be controlled by applying powdered 

 sulphur with a dust sprayer or a sack 

 attached to the end of a stick. 



Competent Assistants. 



Still another important service for 



the college to perform is the training 

 and educating of young men in the 

 art of floriculture. I am pleased to be 

 able to say to you that the college is 

 offering the following courses of study 

 relating to floriculture: First, Flori- 

 culture and Landscape Gardening. The 

 first part of this course is devoted to 

 a full discussion of the methods of 

 growing bedding plants, cut flowers, or- 

 chids, palms, etc. The second part is 

 devoted to a study of the history and 

 development of landscape gardening 

 and the engineering and planting of 

 parks, cemeteries and home grounds. 

 Second, The Introduction to Landscape 

 Art. This is a cultural course given for 

 the purpose of developing in the stu- 

 dent a larger appreciation of land- 

 scape art. Third, Landscape Design. 



This course gives the principles under- 

 lying landscape art. It also deals with 

 solving and drafting of problems deal- 

 ing with landscape work. Fourth, His- 

 tory of Landscape Design. This course 

 embraces a comprehensive study of the 

 development of landscape design. In 

 addition to the courses outlined above, 

 related courses are given in plant cul- 

 ture and propagation, plant breeding, 

 etc. 



The college has employed Fritz Hen- 

 sel to teach landscape art and flori- 

 culture. Mr. Hensel is a son of a com- 

 mercial florist in San Antonio. He 

 took his B. S. degree in horticulture at 

 the A. & M. College of Texas, his M. S. 

 degree in pomology at Ames, Iowa, and 

 his M. S. A. degree in landscape art 

 and floriculture at Cornell University. 

 You will therefore readily see that 'M(f. 

 Hensel is exceptionally well prepared to 

 develop this work. 



An Appropriation Secured. 



I am sure that you will also be in- 

 terested in knowing that the last legis- 

 lature made an appropriation of $5,000 

 for each of the next two years for the 

 construction of greenhouses at the A. & 

 M. College. This was considerably less 

 than was asked for, and while most of 

 the building will have to be used for 

 departmental purposes, I feel confident 

 that we shall also be able to start some 

 work that will be of interest as well as 

 value to the florists of the state. 



WATCH HIM GROW. 



"Movie of a Man Advancing in the 

 Florists' Trade" would be a good title 

 for the three photographs on pages 12 

 and 13, in these days when the cinema- 

 tograph is the leader in the graphic 

 arts. Jack Hasson, the hero of the tale, 

 is shown in a single-column illustration 

 as he did his business in 1910, at At- 

 lantic City, N. J. He graduated to a 

 stand in 1912 and further advanced 

 in 1913 to the position denoted by the 

 second illustration. In 1914 he opened 



The French Flower Shop, Mr. Hasson's Present Atlantic City Store. 



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