16 



The Florists^ Review 



July 8, 1915. 



should be given to direct advertising, 

 as I feel we get more good out of this 

 tnethod -than any other. The most es- 

 sential thing is a good mailing list. 

 Letters or literature should be well pre- 

 pared and well written; not too much 

 to say and to the point. I believe per- 

 sonal letters interest the customer more 

 than stock folders. They feel there is 



something of a personal nature in the 

 letter and will read it through. 



Perhaps the best advertisement after 

 all is a satisfied customer. When you 

 spend your money for advertising, and 

 get the customer to your store, by all 

 means have him go away pleased. Let 

 your motto be, "Satisfaction Must Be 

 Yours. ' ' 



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1 



Canterbury Bells. 



Canterbury bells make a glorious 

 show in the garden at this season. It 

 is rather late to sow seeds for secur- 

 ing good flowering plants a year 

 ,^ hence. It pays to prick off the little 

 seedlings into coldframes in w^ell 

 pulverized soil. Shade for a few days 

 and protect from torrential rains. On 

 cool, cloudy days transplant them, 

 allowing a foot between the plants in 

 the rows. If these little plants can 

 go into the field before the end of July, 

 they will make good crowns for potting 

 up for forcing, or to use for bedding 

 out. The call for this class of old- 

 fashioned plants is constantly increas- 

 ing and Canterbury bells are among 

 the first favorites. The singles are far 

 the best to grow, as their lighter 

 flowers stand up with hardly any stak- 

 ing outdoors, and with few stakes in 

 pots. The hose in hose, or caly- 

 canthema, type is handsome, but needs 

 a lot of staking in pots and weighs 

 down badly with rain outdoors. The 

 doubles are much too heavy and far less 

 decorative than the singles and hose 

 in hose varieties. 



Foxgloves. 



Foxgloves are popular old-fashioned 

 flowers now in season. They are good 

 in solid beds, dotted in the herbaceous 

 borders, in rockeries, or naturalized 

 in the wild garden or in woodlands. In 

 the latter location they will frequently 

 seed and perpetuate themselves, and 

 few flowers are more beautiful in the 

 hardy garden at this season. It is not 

 yet too late to make a sowing of these 

 in a coldframe, as the plants make a 

 rapid growth in late summer and fall. 

 Ivory's spotted and gloxiniaeflora are 

 good strains. Sow the seeds broad- 

 east and, as they are quite small, cover 

 lightly; also, sow as thinly as possible. 

 The seedlings should be transplanted 

 just as soon as they can be handled, or 

 they will soon spoil one another. Also, 

 if left crowded in hot, damp weather, 

 whole patches are liable to damp off. 



Hollyhocks. 



Hollyhocks are among the most 

 stately and showy of July-flowering 

 hardy perennials. The rust which 

 practically destroyed thfem a generation 

 ago is now less in evidence, I)ut it is 

 not by any means absent. A spraying 

 with Bordeaux mixture once a week, 

 from May 1 until the flowers show 

 color, has always kept my plants clean. 

 Some never spray and still have clean 

 plants. Others lose all their foliage. 



While double hollyhocks are usually 

 the more popular, I prefer the singles. 

 These are wonderfully varied and any- 

 one who has not tried them should 

 do so. 



Hollyhock seed sown now will pro- 

 duce strong plants by the end of 

 October. They can be planted in the 

 fall or spring, but I have found spring 

 the better season. There is an annual 

 strain of hollyhocks well worthy of 

 culture. The flowers are chiefly single 

 or semi-double. They do not attain the 

 h<»ight of the perennial type, but are 

 excellent for the backs of herbaceous 

 borders. 



Hardy Larkspurs. 



Hardy larkspurs are among the most 

 beautiful as well as most popular of 

 hardy garden plants. The colors, which 

 are mainly varying shades of blue, are 

 exquisite, and the plants are so hardy 

 and possess such vigor that they will 

 last for years, a transplanting once in 

 three or four years, however, improv- 

 ing them. From seed sown in Feb- 

 ruary we will soon have plants in 

 flower. Seeds sown even as late as 

 early July will give some bloom. All 

 will make strong plants for fall or 

 spring sale. It is well to buy separate 

 packets of light and dark blue shades. 

 There are many beautiful varieties 

 offered separately, such as Belladonifti, 

 Queen Wilhelmina, King of Delphin- 

 iums, Lizzie, Duke of Connaught, etc., 

 which come true to color. It is easy 

 to work up a nice collection in this 

 way. 



The grandiflora or Chinensis type is 

 of dwarf habit, with more finely 

 divided foliage. These produce various 

 shades of blue as well as pure white 

 flowers. This type is best treated as 

 a biennial. It will flower in three 

 months from seed. The present is a 

 good time to make a liberal sowing of 

 seeds of hardy larkspurs. 



KNOXVILLE, TENN. 



The weather continues rainy and busi- 

 ness rather dull. Stock is a little more 

 plentiful than it was the first part 

 of June. Gladioli are fine and asters 

 and dahlias are beginning to come in; 

 carnations are gone and good roses are 

 scarce. 



Addison J. McNutt is the first of the 

 Knoxville florists to cut Ophelia and 

 Hoosier Beauty roses. These are fine 

 and excellent sellers. 



Bruce Howell and A. A. Newson at- 

 tended the fortieth annual convention 

 of the American Association of Nur- 

 serymen at Detroit. R. E. M. 



DUTCH LINEB HELD EIGHT DAYS. 



As indicating the attitude of the 

 British government, as set forth in de- 

 tail on page 13 of The Review for 

 July 1, it developed last week that the 

 Holland-America Line steamship Rot- 

 terdam, which sailed from Rotterdam 

 June 20, had been held up for eight 

 days, while the British authorities in- 

 vestigated the origin of portions of 

 the cargo. The steamer was taken first 

 to Deal and then to Avonmouth. The 

 cargo contained no plants of Belgian 

 origin, but the incident shows what 

 would be likely to occur in the event 

 of an attempt to bring over stock from 

 the Ghent district. Among the 300 

 passengers detained with the boat were 

 several Holland nurserymen on their 

 way to the United States in quest of 

 orders for fall shipment. 



BUSINESS EMBABBASSMEXTS. 



Little Bock, Ark. — June 28 Paul M. 

 Palez filed a voluntary petition in 

 bankruptcy in the United States Dis- 

 trict court, the case being assigned to 

 Referee Charles C. Waters, who ap- 

 pointed James A. Ginocchio, secretary 

 of the Elks' Club, as receiver. The re- 

 ceiver has announced a sale of the 

 store, stock, book accounts and all other 

 assets at 409 Main street at noon July 

 10, although the first meeting of the 

 creditors will not be held until July 12. 



In his petition Mr. Palez gives his 

 total liabilities as $8,096.33, of which 

 $4,375 is secured by mortgage on real 

 estate. He gives as his assets his re- 

 tail flower store, valued at $1,500, and 

 about 250 open accounts ranging from 

 $1 to $20. Upon the accounts the peti- 

 tioner said he could place no definite 

 value. Life insurance policies amount- 

 ing to ^,000 were listed, upon which 

 loans have been made for amounts as 

 large as could be secured. 



Mr. Palez came to Little Rock six- 

 teen years ago as an employee of J. W. 

 Vestal & Son, in the course of time be- 

 coming their store manager and even- 

 tually succeeding to their downtown 

 business, which for a time he conducted 

 under the Vestal name, his own appear- 

 ing as manager. June 1, 1913, the use 

 of the Vestal name was discontinued 

 and the business since has been known 

 under the name of the proprietor, Paul 

 M. Palez. For years the business pros- 

 pered and Mr. Palez became widely 

 known both in the city and in the 

 trade. He took an active part in local 

 politics and is a member of the city 

 council. He was a large buyer in the 

 Chicago market, where he was a fre- 

 quent visitor. While considered er- 

 ratic, his credit had been established 

 by his practice of appearing with a 

 quantity of new bank bills in uncut 

 sheets, with which he squared up his 

 indebtedness in person on each of his 

 visits to the market. He has stated 

 that he hopes to adjust his affairs to 

 resume business soon. 



Chatham, N. J. — Samuel Lum was 

 declared a bankrupt in the Newark 

 branch of the United States District 

 court June 30 and his case was referred 

 to Referee Atwood L. De Coster, of 

 Newark, for administration. He made 

 ■o defense to the petition which was 

 filed against him. Lum owes his credi- 

 tors $50,000, according to Corra N. 

 Williams, who represents them in the 

 proceedings. His assets include his 

 equity in greenhouses at Chatham and 

 a piece of vacant property on Main 

 street. Lum has been reputed wealthy 



