20 



The Horists' Review 



July 8, 1915. 



ft 



Eatabllshed, 1897. by O. L. GRANT. 



PabllBhed every Thnrsday by 

 The Florists' Pdblishino Ck)., 



630-S60 Oaxton Building, 



SOeSoutb Dearborn St., Ohlcaco. 



Tele., Wabash 8196. 



Regrlstered cable addreM, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897 , at the post-office at Chi- 

 cafiTO, 111., under the Act of March 

 3.1879. 



Subscription price, fl.OO a year. 

 To Canada, $2.00; to Europe, $3.00. 



Advertlfllnif rates quoted upon 

 request. Only strictly trade ad- 

 vertlslnc accepted. 



NOTICE. 



It is impossible to guarantee 

 the insertion, discontinuance 

 or alteration of any adrertise- 

 ment unless instructions are 

 receired by 



S P. M. TUESDAY. 



SOCIETY OF AMERICAN FLORISTS. 

 Incoroprated by Act of Congress, March 4, 1901. 



Officers for 1915: President. Patrick Welch. 



Boston; vice-president, Daniel MacRorle, San 



Francisco; secretary, John Young. 53 W. 28th 



■ St., New York City; treasurer. W. F. Kasting. 



Buffalo. 



'1 liirty-Hist aiiiumi conveiitiou. San Francisco, 

 Cnl.. AuKUSt 17 to 20. 1915. 



Besults bring advertising. 

 The Beview brings results. 



Tinfoil has suffered a twenty-five per 

 cent advance in price as a result of the 

 general advance in the cost of metals. 

 Galvanized pots and buckets also have 

 advanced sharply. 



The golden rule is a mighty fine one 

 for the man selling plants. Would you 

 be satisfied to receive, paying the same 

 price, such stock as you are sending out? 

 And how about the packing? 



When one compares the spring busi- 

 ness of florists with what butchers, 

 grocers, clothiers and other tradesmen 

 have done in the last three months it 

 makes the flower business look pretty 

 good. 



Success in the flower business is not 

 a matter of rule. One man will become 

 moderately rich where another will m?ke 

 only a living and a third will starN^e. 

 It usually is easy to see the reasons for 

 failure, but seldom the reasons for suc- 

 cess. 



This looks like a good time to stock 

 up on palms. With a fair prospect that 

 imports will be shut off as long as Ger- 

 many occupies western Belgium, Amer- 

 ican growers will be justified in advanc- 

 ing their prices as the autumn ap- 

 proaches. 



If buyers would remember that no 

 article can regularly be sold below its 

 real worth they would save themselves 

 many disappointments. The florist whose 

 practice it is to quote below his com- 

 petitors must take it out of the quality 

 or he can not stay in business. The 

 man who requires quality must be con- 

 tent to pay a price that commands 

 quality. 



PBE8. WELCH WANTS 00MPAN7. 



"I have just received a letter from 

 Vice-President MacEorie requesting 

 my presence in San Francisco a few 

 days previous to the opening of the con- 

 vention, " writes President Patrick 

 Welch, "and in view of that fact I 

 shall be obliged to depart from Boston 

 earlier than was at first anticipated. 

 The following itinerary ha's been se- 

 lected by me, and I would "be glad in- 

 deed to have any members or their 

 friends join with me." 



The president's itinerary covers the 

 days from August 4 to September 2. 

 He will leave Boston via B. & A. at 

 10 a. m., August 4; Worcester, 11:45 

 a. m.; Springfield, 12:45 p. m.; Albany, 

 4:25 p. m., leaving Chicago at 10:30 

 a. m., August 7, via C. & N. W. E. E. 

 The address of President Welch is 226 

 Devonshire street, Boston. 



NEXT WEEK'S WEATHEB. 



THE BRITISH EMBABOO. 



By far the most important item of 

 last week's news — and it appeared ex- 

 clusively in The Review — was England 's 

 announcement of her intention to en- 

 force the embargo against Belgian 

 plants as of enemy origin. Publica- 

 tion of the correspondence between the 

 State Department and the British gov- 

 ernment makes it clear that a change 

 in the fortunes of war probably will 

 be the only thing that will give us our 

 usual supplies of azaleas, palms, tuber- 

 ous begonias, etc., for next season. 



The news was received with general 

 interest, but with mixed feelings. 

 "It's an ill wind that blows nobody 

 good" and, while many a man is won- 

 dering what he will do to fill up a 

 big hole in his business, others think 

 they see a prospect for an unusually 

 good season because of the elimination 

 of competition. The problem presented 

 by the situation concerns the growers 

 more closely than it does the store 

 men. If the retail store finds azkleas 

 short, it pushes bulbous plants or mis- 

 cellaneous cut flowers. The retailer 

 need look no farther ahead than to- 

 morrow. But the grower must plan 

 months ahead. It is up to him to fill 

 the gap if he has handled Belgian 

 plants, or to gauge the effect on the 

 demand for other articles. 



WHAT PUMP TO USE? 



Many growers are experimenting 

 with cyanide of potassium as a spray. 

 A number of inquiries have reached 

 The Review with regard to the prepa- 

 ration of the solution and its applica- 

 tion — particularly as to the kind of 

 spray pump to use. Will readers who 

 have obtained good results please send 

 The Review exact directions for mak- 

 ing the solution and give the name of 

 the sprayer, together with the name 

 and address of its manufacturer? 



AMERICAN DAHLIA SOCIETY. 



A conference of the oflScers of the 

 American Dahlia Society and of the 

 Horticultural Society of New York with 

 the authorities of the Museum of Nat- 

 ural History has resulted in the fixing 

 of the date for the first annual show 

 of the first-named society for Septem- 

 ber 24 to 26. The Horticultural So- 

 ciety's council has appropriated $100 

 for premiums at the exhibition. The 

 committees of the two organizations 

 are now at work on plans for the show. 



y 



Weekly weather forecast, is- 

 sued by the U. S. Weather 

 Bureau, Washington, D. C, for 

 the week beginning Wednes- 

 day, July 7, 1915: 

 1^^^ For the Region of the Great 



1^^^^ Lakes — The weather will be 

 J^^^^ partly cloudy, with normal 

 p^ temperatures until the latter 



half of the week, when there 

 will be showers with lower temperature. 

 For the Upper Mississippi Valley and 

 Plains States — Moderately warm 

 weather will prevail during the first 

 three or four days, with widely scat- 

 tered thundershowers; the latter half 

 of the week will be fair and cooler. 



For the Ohio Valley and Tennessee — 

 Fair and moderately warm weather 

 will prevail until about July 10, after 

 which date there will be a short period 

 of overcast weather, and probably 

 showers. The weather will become fair 

 and cooler toward the end of the week. 



HONOBABLE MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Review $2, $3, or some- 

 times $5, instead of the dollar-bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



TWO YEARS. 

 Lee, Wra., & Sons, Bedford, O. 

 Brehmer, J. J., Circleville, O. 

 Freeman, Peter A., Aurora, 111. 

 Greeve, Theo. A., Oskaloosa, la. 

 Warrendale Floral Co., St. Paul, Minn. 

 Stelnbach, Frank, Richmond, Vn. 

 Vanstrom, Chas. E., Edgar, Neb. 



The Eeview stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duns sent. 



LADIES' S. A. F. 



Will correspondents please omit using 

 above society's name in relation to 

 private or local clubs? There is only 

 one Ladies' S. A. F. As yet no mem- 

 ber in California has been authorized 

 to transact any business for above so- 

 ciety. 



Mrs. Chas. H. Maynard, Sec'y. 



CHICAGO. 



The Market. 



When viewed in the light of past ex- 

 perience, market conditions for the 

 week preceding Independence day 

 could not be termed unsatisfactory. To 

 be sure, the holiday itself contributes 

 practically nothing to the florists' busi- 

 ness, and it is the one day in the year 

 when members of the trade feel that 

 they can forget business and join the 

 throng of pleasure seekers. Yet, in 

 spite of all this, there was a market 

 and no inconsiderable amount of stock 

 was moved. 



Eoses were in good supply every- 

 where, long-stemmed Russell being a 

 little more in evidence than the de- 

 mand would seem to warrant. Short 

 and medium lengths, however, cleared 

 nicely. Beauties met a fair demand, 

 though not enough to take care of all 

 receipts. 



First-class carnations sold nearly as 

 well as roses. Quite a fair quantity of 

 red and white were used as table deco- 

 rations in the various club and hotel 

 dining rooms. In quality, carnations 



