30 



The Florists' Review 



JVht $. lUlSi. 



SPHAGNUM 

 MOSS 



Fresh, Clean Moss 

 6 5-bbl. bales for $10.00 



THE LEO NIESSEN CO. 



WHOLESALE FLORISTS 



12th and Race Sts., nnLADELrilIA,PA. 



BALTIMORE, MD. WASHINGTON. D. C. 



New GREEN 

 GALAX 



Per 1000 $1.00 



Per case 7.50 



Seasonable Cut Flowers 



We can recommend to you for shipment this week: 



Gladiolus— $4.00-$6.00 per 100 



All the best commercial varieties worth growing— Augusta, America, 

 Francis King and many others. 



Easter Lilies, $10.00 per 100 



Perfect flowers, in bud or all open. 

 Long stems. 



Valley, $3.00-$4.00 per 100 



Cut in the right condition for ship- 

 ping. 



Cattleyas— THE BEST— $6.00 Dozen 



Mendelii, large flowers, a light shade of pink, and purple lip. 



FIELD-QROWN 



CARNATION 

 PLANTS 



Look for our Classified ad 



Send for complete list and prices 



July D«llv«^ or Later 



Double Blue Cornflowers, $5.00 per 1000 



Feverfew 



Candytuft 



Centaurea 



Mention The ReTlew when yun write 



time, but the old plant looks as well 

 as I have ever seen it. F. B. 



PHILADELPHIA. 



The Market. 



The delayed Fourth had a far-reach- 

 ing influence on the market. Crackers 

 were preferred to carnations; Eoman 

 candles sold better than roses. Whether 

 it was a safe and sane, or a glorious, 

 old-fashioned Fourth is not to be dis- 

 cussed here. It was a great national 

 holiday, more generally observed in this 

 city by the florists than any other holi- 

 day of the year. Some of the whole- 

 sale cut flower stores were closed; 

 others were open for a little while in 

 the morning. Many of the retail 

 stores were closed, but most of them 

 executed a few orders and then closed. 

 The growers closed as nearly as they 

 could. Everyone that possibly could 

 was off; someone had to stay within 

 reach of the place. 



Under these conditions buying was 

 light. There was a fair number of or- 

 ders, but most of them were small. 

 The supply of flowers greatly exceeded 

 the demand. This was particularly 

 true of short-stemmed roses and of 

 sweet peas. Carnations show a wide 

 range in quality. Some stock is excel- 

 lent, fit to ship anywhere, while 

 much the larger part is poor and un- 

 fit for shipping. Asters are coming in 

 more freely in all colors; not fine, as 

 yet, but summer is here and so are the 

 asters. Gladioli are the most striking 

 flowers in the market. There are lots 

 of them now, southern, outdoor-grown. 

 They bring about half the price of a 

 fortnight ago, when the greenhouse- 

 grown stock led. Gardenias are over. 

 I saw a vase of calla lilies a few days 

 ago, an extraordinary sight for July. 



The End of the Season. 



Everybody is closing up the year 

 now. It is pretty safe to say that with 



BERGER BROS 



SUMMER FLOWERS 



Well Grown Careful Selection Prompt Service 



Gladiolus Valley Roses 

 Carnations Easter Lilies 



THE BEST OF EVERYTHING IN THE MARKET 



1225 RACE ST. PHILADELPHIA 



Mention Ttko B«Tlew when joa write. 



most florists it has not been as satis- 

 factory as the years that went before. 

 When conditions are considered it has 

 probably been better than could rea- 

 sonably have been expected. Prices 

 have been extremely low; production 

 has been unusually large. It has gen- 

 erally been possible to find a market at 

 some price. A business that has run 

 ahead, or even held its own, in spite 

 of the depressed business conditions of 

 last fall, has done wejl. 



Current Events. 



There is a new name on the window 

 of the Philadelphia Cut Flower Co. 

 There have been just three names on 



the company's window in its fourteen 

 years of business life. First, in a mod- 

 est, inconspicuous position, as though it 

 were a gentle reminder to the caller for 

 whom to ask, were the names of E. C. 

 Hayden and William J. Muth. Later, 

 when Mr, Muth sought other pastures, 

 Mr. Hayden 's name remained alone. 

 Now Mr. Hayden has decided to de- 

 vote himself to his roses, so the name 

 on the window is that of George 

 Aeugle. Inside there is the atmosphere 

 of a mart. People are buying and sell- 

 ing flowers; painters are at work. An 

 alert young man tells you that his first 

 day was encouraging. This is George 

 Aeugle. He understands his business 



