38 



The Florists^ Review 



■Iff 



JVLY 8. 1015. 



^ v*^' 



•*¥ 



i^N- 



12 



PAGES OF BETAII;EB8' OASDS 



Tlila department for the cards of 

 Leading Betall Ilorlsts — ^those flo- 

 rists who have the facilities for fllUng 

 the orders sent them by other florists — 

 has made possible the recent rapid d»- 

 relopment of this branch of the busi- 

 ness, a branch of the trade now estab- 

 lished for all time and so helpful that 

 Its Tolmne will keep on increasing for 

 many years. 



Are yon sending and receiving your 

 share of these orders? Tou can send 

 your share (and make 20 per cent profit 

 without effort) if you let 

 four customers know you} 

 can perform this servicej 

 for them. To receive your| 

 shar»— well. The Beview's department 

 fer Betailers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 •ne-inch space. Other spaces in propor- 

 tion. 



Why not send your order today — ^now 

 — before you forget it? 



i& 



JiLVo 







uf 





SoiU Ml HttHmt iKt. 



StlMit,AOi., September 5, 1914, 



-' Florist* • Revl«w, 

 Chicago, 111. 



Oentlemen:- 



Durlng the SIX MONTHS from URrch 4 to September 4 

 I have received from other florlete, by mall, telegraph or 

 cable, ordere to the amount of 5511.35 ae a result of my ad- 

 Tcrtleement In the Retailers* department of The Review, with 

 the allowanoe to senders the record for SIX MONTmS le: 



Value of orders received $513.35 



Leas 30^ allowed senders 108.60 



Net value of orders for SIX MONTHS-- 410.65 



It ehould be noted that this ehowlng covers the 

 DULL SUMMER MONTHS, when any addition to a Florlsts's busi- 

 ness Is decidedly welcome. 



Retail Florists not advertising In The Review 

 ehould profit by this letter. 



Reepectfj^ 



^^>u>^f€i~ 



A 



ALL ORDERS VOR 



Oakland, San Francisco 



and 



Vicinity 



also aboard I 



all outsoins 



carefully executed; 



steamers. 



THORSTED FLORAL CO. 

 1427 Broadway, OAKX.AND. CAL. 



Orders for TEXAS 



THE 



FLORIST 



KERR 



HOUSTON, TEXAS 



Me mber Florists' Telegraph Delivery 



HOUSTON. TEXAS 



''Forestdale'' 



The Flower Shop 



S«v«n Entrltts — Flv« Prlz«s 



rORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telegraph Delivery. 



Lang rioral& Nursery Co., TSiii' 



Write or wire headquarters for flowers for Texas, 

 Oklahoma, Louisiana, New Mexico, No orders too 

 largre, none too small. 



TEXAS 



Dallas Floral Co. 



DALLAS, TEX. 



H. F. GKEVE, Prop. 



EL PASO, TEXAS 



POTTER FLORAL CO. 



Members Florists' Telecraph Delivery Ass'n^ 



Arthur F. Crabb 



GRAND RAPIDS, MICH. 



Prompt Service to any point In Michigan 



BOSTON. 



The Market. 



It has been a long time since the 

 market was in so completely demor- 

 alized a condition as at present. With 

 the passing of June and its complement 

 of weddings, etc., the bottom seemed to 

 drop completely out of business. To 

 make matters worse, last week the first 

 two days of July were wet, the rainfall 

 being the phenomenal one of 5.36 

 inches. This restricted buying and, 

 outside of funeral work, there is little 

 doing. Boses have no stable value. 

 Sales are made at $2.50 per thousand 

 and a few fancy flowers go beyond $4 

 to $6 per hundred. American Beauties 

 of the best quality are down to $10 and 

 $15 per hundred. The output from this 

 time on will diminish and a little better 

 tone is then possible. Carnations are a 

 drug; no one seems to want them. 

 They must be fancy flowers to realize 

 $1 per hundred. Many go at 25 to 50 

 cents per hundred. The quality for 

 July is surprisingly good. 



Sweet peas are probably the best sell- 

 ing flowers on the market. The quality 

 of these is only moderate. Lilies, 

 gladioli, snapdragons, marguerites, 

 cornflowers and cattleyas are all hard 

 to sell. Vallej' is also in a druggy con- 

 dition. Gypsophila elegans and sweet 

 sultans sell fairly well. Gardenias are 

 scarce, but sufficient for the trifling 

 demand. 



Various Notes. 



On account of the postponement of 



MT. CLEMENS, MICH. 



Rock Garden Greenhouses 



AUG. VON BOBSIXAGKB 



NORTH GRATIOT AVENUE 



Member of the Florists' Telecraph Delivery 



8CHRoerej» 



**• 56 Broadway T 



DETROIT 



MICHIQAN 



John Breitmeyer's Sons 



Corner Broadway and Gratiat Are., 



DETROIT, MICH. 



Member FloriBts' Telegraph Deliverr An'n. 

 J. B aOBTZ SONS 



SAGINAW, MICH. 



or any City in MichlgaTi. 



||a|#>HiAAM ORDERS wUl be car» 

 I»lIV»lil*JA«l^ fully cared for br 



HENRY SMITH 



Wholesale and RetaU Florlat of QRAMP WAPIDt 



BAHLE CREEK, MICHIGAN 



8. W. COQQAN, norist 

 11 WK8T NAIM STRKKT 



Member Florists' Telegraph Delivery Ass'n. 



DETROIT and VICINITY 



L Bemb Horal Co., AibertPocheion. ,53 3^^^ ^^ 



