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62 



The Florists^ Review 



JULX 8, 1915. 



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Pacific Coast Department 



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Los Angeles, Cal. — Euth Le Maire ia 

 beginning business at 406 South Hill 

 street, operating Ye Hill Street Flower 

 Shop. 



Spokane, Wash. — The firm of Olsson 

 & Bernson, wholesale florists, has been 

 dissolved. H. L. Olsson continues the 

 business. 



Los Angeles, Cal. — The city council 

 has passed an ordinance permitting the 

 construction of greenhouses in the fire 

 district. A change in the building 

 ordinances, which prohibited any struc- 

 ture not of fireproof construction, was 

 necessary. 



NOTICE! WARNING!! 



Florists at San Francisco and 

 throughout the Pacific coast are warned 

 against fake subscription agents claim- 

 ing to take orders for The Eeview. The 

 Review has no traveling subscription 

 agents — its representatives are all well 

 known residents of the communities in 

 which they work. Don't pay money to 

 strangers. 



This warning is specially necessary 

 at this time because certain florists in 

 San Francisco recently have given the 

 subscription fee for The Eeview to a 

 petty swindler who uses a receipt blank 

 of the National Grain Grower, scratch- 

 ing out that name and writing in the 

 name of The Eeview. He signs himself 



illegibly, "J. B ." He should be 



tiffned over to the police. 



^YOU MAY discontinue our ad of 

 Mums, as we are completely sold 

 out. Beview ads certainly are business- 

 briDgers. First order received withia 

 24 hours after The Review came, and 

 since then orders comine from as far 

 south and east as Texas, Oklahoma, 

 California and about everywhere. They 

 are still coming, and we shall have to 

 return several containing checks and 

 money orders. 



Baker Floral & Seed Co. 



Baker, Ore., June 7, 1915. 



the rose festival, held in Portland June 

 9 to 11. The bed in the center was 

 formed of potted Lady Gay and Tau- 

 sendschon roses, with a border of gera- 

 niums, pyrethrums and alternantheras. 

 It lay in the street between the two 

 park blocks used as the floral center. 

 The urns of hydrangeas came from the 

 Martin & Forbes Co. Complete report 

 of the floral center was given in the 

 Portland news-letter in The Keview 

 for June 17. 



LOS ANGELES. 



AT THE ROSE FESTIVAL. 



The accompanying illustration shows 

 a section of the exhibit of the Portland 

 Floral Societv in the floral center of 



The Market. 



Although the market has been dis- 

 tinctly warm, business has held up well. 

 In fact, several retailers say that their 

 business is far ahead of that of last 

 year. Several important weddings and 

 the funeral of a well known pioneer 

 of Los Angeles made a good demand 

 for the best class of stock, which is 

 seldom any too plentiful. Graduation 



Bed of Potted Roses in Floral Center, Portland Rose Fettival, June 9 to H. 



bouquets, too, have called for a good 

 many flowers. Besides the stock pre- 

 viously in the market, asters have made 

 their appearance and are of fairly good 

 quality. Centaureas are here in all the 

 popular colors and make a pretty show. 

 Dahlias are at their best. There is 

 plenty of all kinds of outdoor stock, 

 especially roses. 



Various Notes. 



E. M. Eeasoner, of Eeasoner Bros.' 

 Eoyal Palm Nurseries, Oneco, Fla., has 

 been visiting in this city after a trip 

 to the exposition at San Diego. He 

 was accompanied by his wife and son. 



The Broadway Florist was exceed- 

 ingly busy at the time of the arrival 

 of Miss Geraldine Farrar, the noted 

 prima donna. The firm sent men to 

 meet the train at San Bernardino, 

 where Miss Farrar 's car was decorated 

 with American Beauties and other 

 flowers. A bouquet of orchids was 

 presented to Miss Farrar. The Gillette 

 funeral also provided a lot of work for 

 this enterprising firm. 



At the store of the Germain Seed & 

 Plant Co. business keeps up fairly well 

 for the season. The nursery and land- 

 scaping departments are busy, several 

 good contracts helping out the usually 

 dull time. This firm has been awarded 

 the contract for planting the large 

 grounds of the new Venice high school, 

 one of the most important jobs of the 

 season so far. 



J. W. Welters has returned from his 

 trip to Honolulu, having added about 

 twenty pounds to his weight. Hunter 

 Graham, of this store, leaves for his 

 vacation this week, taking in first the 

 San Francisco exhibition. 



Wolfskins' & Morris Goldenson had 

 a great deal of good work for the 

 Foster funeral last week. 



Vincent Gorly, of Grimm & Gorly, 

 St. Louis, is spending his vacation in 

 this city. Mrs. Gorly accompanies him 

 and he is staying with friends in the 

 south side. 



Eichard Altman, formerly connected 

 with the flower department at the 

 Hamburger department store, and now 

 manager of the Donofrio Floral Co., 

 Phoenix, Ariz., is in town. He is going 

 to San Francisco for the big show and 

 will then return here before going back 

 to Phoenix. 



Vernon G. Childs, son of John Lewis 

 Childs, of Floral Park, N. Y., is in 

 town looking after his interests here. 



On a recent busj' day the Freeman- 

 Lewis Co. had the decorations for the 

 wedding of Miss Canfield. The affair 

 was an important one in society here 

 and called for some elegant work on 

 the part of the florist. The living room 

 was banked with lilies and American 

 Beauty roses in tall gold vases. There 

 were also several groups of cathedral 

 candles, the holders being showered 

 with lilies. C. Lewis is a well known 

 artist, but he says himself he never 

 before did such good work as in the 

 bride's and bridesmaids' bouquets 

 here. The former was of lily of the 

 valley and odontoglossums; the latter 

 were of valley and pink dendrobiums. 

 The dining room was draped with val- 

 ley and Adiantum Farleyense. On the 



